Search with Candour - SEO podcast

Candour
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Search with Candour - SEO podcast

Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news? Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week. Jack Chambers-Ward also interviews the world's leading SEO and PPC experts. Find our show notes and transcripts at https://search.withcandour.co.uk/

  1. Negativity bias with Giulia Panozzo

    3 DAYS AGO

    Negativity bias with Giulia Panozzo

    Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast! Why do negative headlines get more clicks than positive ones? How does negativity bias affect the way we search? Why does one piece of negative feedback standout against positive feedback? Resources and studies: Neuroscience of Search: What does brain science tell us about the user? 🧠  Negativity drives online news consumption | Nature Human Behaviour  Consuming Negative News Can Make You Less Effective at Work  How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect  Martin E.P. Seligman | Positive Psychology Center Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast Follow Giulia Follow Giulia on LinkedIn Check out Neuroscientive Chapters 00:00 Users are more aware of marketing tactics 00:31 Welcome to Search with Candour 00:42 Introducing Giulia Panozzo and Neuromarketing 01:50 Sponsors 04:53 Giulia Panozzo's Background and Achievements 05:53 What is Negativity Bias? 10:55 The Neuroscience Behind Negativity Bias 17:06 Marketing's Impact on User Behaviour 25:27 User Scepticism and Authenticity in Reviews 36:08 Confirmation Bias and Negativity Bias 37:26 Questioning Beliefs and Seeking Honest Reviews 38:43 Critical Thinking and Bias in Academia 41:26 Negativity Bias in Career and Workplace 45:25 Impact of Negative Feedback and Learned Helplessness 48:58 Two-Way Feedback and Work Culture 57:15 Good Daily Habits for Fighting Negativity Bias 59:29 Reframing Failures and Neuroplasticity 01:03:33 Future of Search and Marketing 01:05:00 Conclusion and Final Thoughts

    1h 11m
  2. Stop doing SEO translation, start doing SEO localization with Maria Scheibengraf

    30 SEPT

    Stop doing SEO translation, start doing SEO localization with Maria Scheibengraf

    Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy. Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies. Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right. Follow Maria Scheibengraf Follow Maria on LinkedIn Follow Crisol Translations Resources Maria's companion blog post Book recommendation: The Culture Map by Erin Meyer The Nike 'Am I a Bad Person? ad Sponsors Experience the evolution of SE Ranking Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Chapters 00:00 Start 00:00:34 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Sponsor: Optmyzr 00:06:39 Welcome to the show Maria Scheibengraf 00:08:06 Why is SEO localisation so important? 00:11:00 The flawed workflow of SEO translation 00:15:10 Direct translation doesn’t work 00:16:21 Localisation is so much more than language 00:20:33 Book recommendation: The Culture Map by Erin Meyer 00:20:53 High context vs low context communication 00:22:06 British humour vs American humor 00:24:00 The importance of technical SEO in localisation 00:27:25 Understand what devices your audience are using 00:30:00 Common problems with SEO localisation 00:36:35 Linguists should learn SEO skills 00:40:30 When should SEO localisation be involved in the process? 00:41:09 The ideal international SEO workflow 00:44:35 How NOT to convince Germans to buy your products 00:47:45 How to budget for SEO localisation 00:49:20 Reuse resources to save time and money 00:51:45 Reframe your unique selling points to different cultures 00:54:05 Understanding cultural-coding 00:55:32 Be mindful of your messaging in different cultures 00:57:10 Marketing is still about evoking emotions in your audience 00:58:00 Even emotions are culturally coded 00:58:37 ‘Am I a bad person?’ Nike ad 01:00:34 Individualistic vs collectivist cultures 01:02:58 Search behaviour is becoming more conversational in English 01:05:05 AI is not trained on minority languages 01:06:58 Adapt your language to cultural standards 01:08:12 Even small changes in language can make a big difference 01:09:12 Don’t say ‘please’ in your Spanish content! 01:10:51 How language changes through generations 01:11:35 “De nada” means “it’s nothing” not “you’re welcome” 01:13:49 Tiny errors can really change your messaging 01:14:08 How to build trust with your audience 01:15:40 Where to follow Maria Scheibengraf 01:16:36 Outro

    1h 19m
  3. How to use AI for SEO with Eric Hoover

    23 SEPT

    How to use AI for SEO with Eric Hoover

    Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow. Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine. Sponsors Experience the evolution of SE Ranking Get your tickets for the live Brighton podcast Links to follow Eric: Follow Eric on LinkedIn Eric's Website Links to resources/articles Unmasking AI by Dr Joy Buolamwini AI in SEO, Treat it like a New Team Member Human-AI Collaboration FeedGen AI Ranch style SEO vs skyscraper style content Most people can’t identify AI-generated content Chapters 00:00:00 How to do SEO in an AI world 00:00:28 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Live brightonSEO podcast 2 Oct 2024 00:05:44 Welcome to the show Eric Hoover 00:06:01 Let’s talk about cats (briefly) 00:08:16 SEO in an AI world 00:10:49 Book recommendation: Unmasking AI by Dr Joy Buolawmini 00:12:25 Working with AI as an assistant 00:14:37 You should learn to use AI in your workflow 00:15:20 How to use AI in keyword research 00:18:10 How to use AI in competitor analysis 00:19:35 Use AI to automate tasks and save your brain bandwidth 00:23:10 How to use AI for ecommerce optimisation 00:29:34 How to use AI to create content briefs 00:32:06 How to use AI to brainstorm new ideas 00:36:30 The common pitfalls of AI content 00:39:00 Can readers recognise AI-generated content? 00:41:36 How AI is integrated into the rest of our lives 00:44:50 Ranch-style SEO strategy works for AI-powered search 00:52:20 Content strategy for AI Overviews 00:54:20 Waiting for SearchGPT 00:56:50 Will there be a Google killer? 00:59:25 How search behaviour is shifting away from Google 01:02:50 Where to follow Eric Hoover 01:03:50 Outro and thanks

    1h 6m
  4. Is SearchGPT better than Google? with Mark Williams-Cook

    16 SEPT

    Is SearchGPT better than Google? with Mark Williams-Cook

    Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion. Links and resources SE Ranking SearchGPT research Combined SearchGPT analysis on SEJ The helpful content update isn't what you think it is When robots.txt gets stuck in the middle of your redirects Sponsors Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Get your free ticket for the live podcast in Brighton Chapters 00:00:00 - Intro 00:01:12 - Sponsor: Optmyzr 00:04:02 - Live podcast in Brighton on 2 Oct 2024 00:06:01 - Early reactions to SearchGPT 00:26:26 - The helpful content update was not what you think 00:37:03 - What happens when redirect URLs are blocked by robots.txt? 00:43:00 - SEO is heading towards a big change 00:45:17 - Outro

    46 min
  5. The Impact of Social Media on SEO with Ashley Lidell

    9 SEPT

    The Impact of Social Media on SEO with Ashley Lidell

    Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google. With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important. Sponsors SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠ Free live podcast in Brighton on 2 October 2024. Links to follow Ashley Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/ Deviation - https://www.wearedeviation.co.uk/  Links to resources/articles: Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge Chapters 00:00:00 Intro 00:01:32 Sponsored by SE Ranking 00:03:11 Live podcast on 2nd October 2024 00:05:10 Welcome Ashley Liddell 00:06:07 The crossover of social media and search 00:09:01 How the relationship between SEO and social media has changed in the last year 00:12:34 The democratisation of content creation 00:14:55 People want authenticity in content 00:17:10 Google Perspectives replaced by Google Forums 00:21:30 How search behaviour has changed for Gen Z 00:23:55 Create content 00:27:03 The growth of long-form and short-form content 00:31:45 How Tiktok leads the short-form video industry 00:33:11 How old marketing tactics become relevant again on new platforms 00:33:50 Tiktok Shop tips 00:34:40 The customer journey for Tiktok content 00:36:08 Is Tiktok shop the future of ecommerce? 00:38:02 Selling products on Tiktok Live is the QVC of 2024 00:41:12 Brands need to embrace long-term commitment to authentic content 00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop? 00:46:35 Will big brands help to “legitimatise” Tiktok shop? 00:51:03 The two way relationship between organic search and social media 00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq) 00:55:24 Improving user experience by stealing ideas from social media 00:56:42 Search everywhere strategies 01:02:10 How social media can help with link building 01:06:43 Get your digital teams to work together or get left behind 01:08:30 Where to follow Ashley Lidell and Deviation 01:09:43 Thanks and outro

    1h 11m
  6. Video SEO best practice and the latest SEO news

    2 SEPT

    Video SEO best practice and the latest SEO news

    Jack Chambers-Ward discusses the latest SEO news you need to know about. This includes Google's controversial overhaul of their SEO video documentation, how to create your own AI expert with Gemini and is Android changing its default search engine? Chapters 00:00:00 Intro 00:02:06 Win one year’s subscription to AlsoAsked Pro 00:04:22 Live podcast - 2 October 2024 in Brighton 00:06:20 SEO news you need to know 00:07:40 Google overhauls video SEO documentation 00:17:26 Google may now use your OG title 00:22:35 Gemini’s Gems 00:29:15 Android default search engine selector via Natalia Witczyk 00:34:35 You can include/exclude dimensions in line charts in GA4 via Kyle Rushton McGregor 00:36:34 Links won't save you from the HCU via Glenn Gabe 00:39:44 Outro and thanks Get your tickets for the live podcast in Brighton: https://www.eventbrite.co.uk/e/career-planning-without-overwhelming-yourself-live-podcast-free-pizza-tickets-989270774517 Get a free one year subscription to AlsoAsked Pro: https://www.linkedin.com/posts/markseo_you-can-win-a-free-year-of-alsoasked-pro-activity-7235244350148890624-XC1c Links and resources: Google overhauls SEO video documentation: https://www.seroundtable.com/google-overhauls-video-seo-documentation-37966.html Google may now us your OG title: https://searchengineland.com/google-search-may-now-use-og-title-for-title-links-446023 Gemini's new Gems https://blog.google/products/gemini/google-gemini-update-august-2024/ Android default search engine selector: https://www.linkedin.com/feed/update/urn:li:activity:7234503443929829376/ You can include/exclude dimensions in line charts in GA4: https://www.linkedin.com/posts/activity-7234851311261814784-UHFo Links won't save you from the HCU: https://www.linkedin.com/posts/glenngabe_google-seo-activity-7235271222450614272-w6LI

    42 min
  7. Career planning and live podcast announcement

    26 AUG

    Career planning and live podcast announcement

    Sarah McDowell and Tazmin Suleman, host of The SEO Mindset podcast, return to Search With Candour to discuss career planning and the announcement of our upcoming live podcast event on 2nd October 2024. Get your tickets for the live podcast https://www.eventbrite.co.uk/e/989270774517?aff=oddtdtcreator Sponsors: ⁠SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Keep up to date with the important SEO news with Core Updates Chapters 00:00:00 - Intro 00:01:32 - Sponsor: SE Ranking 00:03:16 - How is the weather in Worcester, Milton Keynes and Norwich? 00:04:52 - Live podcast announcement 00:08:40 - What is the live podcast event? 00:12:29 -  What’s special about the live podcast? 00:15:35 - Providing solutions to topics 00:19:36 - Sponsor: Core Updates 00:20:47 - Career planning without overwhelming yourself 00:22:20 - Sarah McDowell: Butterfly Lady 00:23:40 - Saying yes to things 00:26:13 - Learning to set goals and plan your career 00:28:50 - Give yourself the same advice you would give others 00:30:21 - How to deal with overwhelm 00:32:18 - Planning ahead helps can help reduce stress in the future 00:34:12 - You can get overwhelmed if you don’t plan 00:37:47 - Join us on Wednesday 2nd October 2024 00:40:09 - The event will be live streamed and available on Youtube 00:42:52 - Outro Follow The SEO Mindset Podcast: The SEO Mindset podcast Follow Sarah McDowell Follow Tazmin Suleman

    45 min
  8. Judge rules that Google is a monopoly

    18 AUG

    Judge rules that Google is a monopoly

    Mark & Jack are back in the studio to discuss the latest SEO news including Google's recent legal loss, recommendations coming to Google Search Console and the recent SERP volatility. Sponsors: Find the questions people also ask about your content with AlsoAsked - ⁠https://alsoasked.com/?utm=swcpodcast⁠ Get your free tickets for HIVE MCR on 29 August 2024 - ⁠https://hive-mcr.co.uk/?utm=swcpodcast⁠ Links & resources: Google is declared a monopoly by a federal judge https://www.likemind.media/judges-anti-trust-ruling-impact-googles-monopoly/ Marie Haynes breakdown of the Google documents https://x.com/Marie_Haynes/status/1820557751145074977 All 286 pages of the Google trial document https://www.documentcloud.org/documents/25032745-045110819896 The Verge's coverage of the Google antitrust trial https://www.theverge.com/2024/8/11/24216760/google-trial-monopoly-remedies-rivals Google Search Console recommendations https://developers.google.com/search/blog/2024/08/search-console-recommendations A lot of SERP volatility suggests a Google update is coming soon https://www.seroundtable.com/google-search-ranking-volatility-weekend-37878.html Chapters 00:00:00 - Intro 00:00:31 - Sponsor: AlsoAsked 00:02:17 - Sponsor: HIVE MCR 00:04:01 - Google is declared a monopoly by a federal judge 00:25:34 - Google Search Console recommendations 00:33:01 - High SERP volatility could mean a Google Core Update is coming soon

    41 min
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4.8
out of 5
8 Ratings

About

Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news? Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week. Jack Chambers-Ward also interviews the world's leading SEO and PPC experts. Find our show notes and transcripts at https://search.withcandour.co.uk/

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