335 episodes

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti

“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics

“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital

“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant

“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing

SEO in 2024 Majestic.com

    • Business
    • 5.0 • 2 Ratings

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti

“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics

“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital

“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant

“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing

    Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker

    Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker

    David and Naomi discuss the importance of using your internal data to find exactly what your customers want.
    Talking points include:
    What internal data should you be utilising?
    What are examples of wishes that you’ve discovered that customers are looking for?
    What sort of experience are you talking about when you’re saying that this is what you should use to address this?
    What systems and tools do you use to make this procedure more effective?
    What measurable impact does this have on SEO?
    Competitors - how do you know that their content is hitting it out of the park?

    • 16 min
    Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello

    Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello

    David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client.
    Talking points include:
    What is the built-in failure cycle?
    What causes it?
    What can you do to stop it and change it?
    What are examples of campaigns that delight a client?
    How do you make this more likely to happen in the future?
    How do you replicate this or automate this?

    • 16 min
    TTR - Time to Result - is key when planning page content - with Dan Taylor

    TTR - Time to Result - is key when planning page content - with Dan Taylor

    David and Dan discuss why Time to Result - is key when planning page content.
    Talking points include:
    What do you specifically mean by TTR - it sounds like Largest Contentful Paint!
    What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query?
    What are some of the mistakes that websites make to distract users from what they’re looking for?
    How can SEOs help to avoid this?
    How can you measure the impact of this from an SEO perspective?
    How does this impact best practice for mobile design?
    How will user satisfaction continue to impact SEO success in the future?

    • 18 min
    Don’t let AI take over your content strategy - with Alex Moss

    Don’t let AI take over your content strategy - with Alex Moss

    David and Alex discuss the importance of not letting AI take over your content strategy.
    Talking points include:
    What is a good use of AI?
    How do you know if you’re using AI too much?
    How do you measure the impact of creative, helpful and unique storytelling?
    Why will this always shine through?
    Why won’t AI ever take over creative, helpful and unique storytelling??
    How do you use AI tools most effectively?

    • 19 min
    Update your information on Wikipedia/Wikidata - with Josh Greene

    Update your information on Wikipedia/Wikidata - with Josh Greene

    David and Josh discuss the impact of updating your information on Wikipedia/Wikidata.
    Talking points include:
    What is Wikidata for the uninitiated?
    How does Wikipedia and Wikidata impact search results?
    How does the new AI world use Wikipedia and Wikidata?
    What information do you need to update to take advantage of this?
    Should you update your Wikipedia listing by yourself?
    How often should you update or refresh your listings?
    How do you think AI will continue to evolve to make use of Wikipedia and Wikidata?
    Are there any other Wiki sites that SEOs should be aware of?

    • 16 min
    Change and challenges are inevitable in SEO - with Sarah McDowell

    Change and challenges are inevitable in SEO - with Sarah McDowell

    David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this.
    Talking points include:
    How often is it changing?
    How often do rankings change?
    What trends do we need to look for?
    Should we bother with chasing algorithms?
    What is Google changing about the SERP?
    What do we do when Google takes something away?
    AI – challenge, people worried about taking jobs - what are the solutions?
    What do SEOs need to get familiar with when it comes to AI?

    • 17 min

Customer Reviews

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Rubanselva ,

Great insights!

Thanks 👍

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