315 episodes

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti

“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics

“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital

“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant

“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing

SEO in 2024 Majestic.com

    • Business
    • 5.0 • 2 Ratings

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti

“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics

“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital

“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant

“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing

    Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms

    Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms

    David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs.
    Talking points include:
    What are the metrics that matter?
    What are the metrics that don’t matter?
    Is focusing on ROI and focusing on the metrics that matter the same thing?
    How do you know what you should be measuring?
    How can we better understand the customer journey?
    How do we know what the customer’s desired action is at each stage of the funnel?
    How do we get buy-in from our client to focus on the right metrics?
    How does this help to direct the future strategy?

    • 15 min
    Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane

    Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane

    David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4.
    Talking points include:
    What does GA4 mean for SEOs?
    What specifically are the needs of SEOs in terms of data?
    Is it too late to change now?
    How to use GA4 to lead your SEO strategy
    How to use GA4 to lead your hollistic strategy
    How to train internally about GA4

    • 13 min
    Target low volume, high ROI keywords - with Araminta Robertson

    Target low volume, high ROI keywords - with Araminta Robertson

    Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024.
    Key discussion points include:
    Why focus on keywords that have under 50 searches per month?
    What’s your perspective on targeting zero-volume keywords?
    How do you know if keywords are likely to be high ROI?
    How do you go about interviewing your salespeople or conducting customer research?
    What do you mean by targeting them with in-depth content?
    What tools do you use to assist you with this process?

    • 15 min
    Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka

    Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka

    David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself.
    Talking points include:
    What is this database for?
    Is this for search engines?
    How does it help you understand your:
    - own marketing positioning,
    - Voice
    - customers better.
    Is this what users want instead of the SERP?

    • 17 min
    Learn to work with large volumes of data and assess scale - with Pedro Dias

    Learn to work with large volumes of data and assess scale - with Pedro Dias

    David and Pedro discuss the importance of learning to work with large volumes of data and assess scale.
    Talking points include:
    AI will gradually empower content creators to produce at scale, and SEOs to analyse large volumes of data - how?
    It's important to know what can be automated - what can, what can’t?
    It's time to move past algorithm-chasing and correlations - for every industry?
    Does every SEO have do learn to work with large volumes of data and assess scale?

    • 18 min
    How to use SEO Data to improve processes & prevent future damage - with Marco Giordano

    How to use SEO Data to improve processes & prevent future damage - with Marco Giordano

    David and Marco discuss how to use SEO Data to improve processes and prevent future damage.
    Marco says: “Use SEO data to improve processes and prevent future damage."

    What SEO data are we talking about here?

    “Mostly Search Console data, analytics, and crawl data from a crawler like Screaming Frog. If possible, you should be integrating non-SEO data as well.
    Non-SEO data is any data that is not purely SEO: customer data, sales data, etc. It could be content information, like the author of a given article, which can still provide a lot of value for SEO.”

    • 20 min

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