The Short Story Is Dentsu

We had the pleasure of sitting down with Collette Douaihy the Global Chief Creative Officer of dentsu Health and this year’s Jury President for Pharma at the Cannes Lions Festival of Creativity. Collette takes us on a journey through the latest trends in the pharmaceutical space and reveals how creativity and innovation are merging in fascinating ways.

You'll hear about some groundbreaking initiatives from dentsu, including "Scrolling Therapy," which won last year's Pharma Grand Prix at Cannes. Collette also gives us a sneak peek into what she's most excited about this year and her predictions for the Pharma entries at Cannes.

Whether you're in the industry or just curious about how creativity is transforming healthcare, this episode is packed with insights and inspiration you won't want to miss!

Fandom—what defines it and how can marketers harness it for successful campaigns? Join us as we sit down with Lauren Webb from Dentsu Sports Analytics, the insight and analytics pillar of dentsu's sports division.

Together, we'll uncover how dentsu taps into the power of fandom and innovation to build exciting partnerships.

Plus, Lauren shares the latest trends and insights from one of the biggest industries out there—sports!

Fred is back, and this time, we're diving headfirst into the world of emerging experiences!

From immersive storytelling to wearable gadgets, Fred Breslau from Merkle DACH discusses how dentsu is redefining possibilities in agencies and beyond. Tune in to discover the process of conceptualising and implementing impactful emerging experiences, and explore the dynamic relationship between innovation and client collaboration.

Tune in as we explore the transformative potential of AI on businesses and gain exclusive perspectives from the forefront of technological innovation at dentsu. Featuring our very own Brian Klochkoff, EVP of Innovation & Emerging Technologies, and Kate Slade, Director of Emerging Technology Enablement, we unveil groundbreaking insights into AI implementation within our industry and discover how dentsu's forward-thinking approach as an early adopter of Microsoft's Copilot is reshaping how we work.

Wondering what lies ahead in the advertising landscape for 2024? Join us in the latest episode of "The Short Story Is" series for a thought-provoking discussion with Dan Calladine, Head of Media Futures at dentsu. We delve into the insights from two pivotal dentsu reports— "Media Trends 2024" and "Global Ad Spend Forecast". Together, we reflect on the noteworthy happenings of 2023, delve into the intricacies of capturing audience attention in the era of scarcity, explore media innovations, and forecast the trends that will redefine how brands engage

How can creativity and technology redefine the way artists with different abilities perform? Join us in our latest episode as we delve into the realm of creativity and inclusivity with Naoki Tanaka, Executive Creative Director of Dentsu Lab Tokyo. Explore the inspiring story and technology behind their remarkable project, "All Players Welcome," a tool that empowered two DJs with ALS to perform live on stage, using only the movement of their eyes.