654 episodes

Listen to one of the world's most popular marketing podcasts, brought to you by SiteVisibility every Thursday. The SiteVisibility Internet Marketing Podcast has been hosted for over 15 years, has been downloaded over 2 million times and now boasts more than 600 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
See acast.com/privacy for privacy and opt-out information.

The SiteVisibility Internet Marketing Podcast SiteVisibility

    • Business
    • 4.7 • 147 Ratings

Listen to one of the world's most popular marketing podcasts, brought to you by SiteVisibility every Thursday. The SiteVisibility Internet Marketing Podcast has been hosted for over 15 years, has been downloaded over 2 million times and now boasts more than 600 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
See acast.com/privacy for privacy and opt-out information.

    #650 Modern Principles of Successful Storytelling in Business w/ Andreas Loizou, Author of The Story is Everything

    #650 Modern Principles of Successful Storytelling in Business w/ Andreas Loizou, Author of The Story is Everything

    In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.
    Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:

    The dangers in writing too earlyThe pros and cons of documenting your storytelling journeyWhat is neurorestriction?Have the fundamentals of storytelling changed?The benefits of having a feedback buddyPrinciples to apply for successful storytelling in business
    Referenced on this episode:
    [BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW[BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWY
    CONNECT WITH ANDREAS:
    https://www.linkedin.com/in/andreas-loizou-66b68644/https://margatebookie.com/https://twitter.com/margatebookie
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

    See acast.com/privacy for privacy and opt-out information.

    • 45 min
    #649 Levelling Up Your Topic Clustering with Skyler Reeves, CEO of Ardent Growth

    #649 Levelling Up Your Topic Clustering with Skyler Reeves, CEO of Ardent Growth

    In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth.
     
    In this episode, we discuss:
    How Skyler's background in computer science shaped his approach to topic clusteringWhat are the benefits of topic clustering?What's the role of a content strategist with respect to topic clustering?The biggest obstacle when scaling content strategyHow to approach keyword research for emerging topics, trends or new industries
    Referenced on this episode:
    https://blog.hubspot.com/marketing/topic-clusters-seo https://superpath.co/ https://ahrefs.com 
    CONNECT WITH SKYLER:
    https://www.linkedin.com/in/skylerreeves/https://ardentgrowth.com/ 
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility 
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

    See acast.com/privacy for privacy and opt-out information.

    • 36 min
    #648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video

    #648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video

    In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.
     
    In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including:
    Early forms of influencer marketing in 80s TV adsTV advertisers that became filmmakersHow creative freedom has changed for videographers since the 80sConcepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)
    Referenced on this episode:
    Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=LeodeganLevi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisserCinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAIRed Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0rVerizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMoviesHovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreidUnited Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxn 
    CONNECT WITH THE LUKE/HIGHTOWER VIDEO:
    https://www.hightower.video/https://www.linkedin.com/in/lukecairns/ 
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibility 
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

    See acast.com/privacy for privacy and opt-out information.

    • 33 min
    #647 Modern Email Marketing That Won’t Make You Feel Sick w/ Rob & Kennedy, Founders of Email Marketing Heroes

    #647 Modern Email Marketing That Won’t Make You Feel Sick w/ Rob & Kennedy, Founders of Email Marketing Heroes

    In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.
     
    Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing.
     
    In this episode, we discuss:

    How Rob & Kennedy found their way into the world of email marketing via show businessWhat is ethical persuasion? What is the advantage of copywriting over other formats such as video and audio?Grubby email marketing techniques to avoidWhat's more important than the subject line when with respect to email open rates?Techniques to help reduce the friction of writing frequentlyHow to utilise the S L O framework
    Referenced on this episode:
    Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/ The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league *Exclusive Listener Download*: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp  
    CONNECT WITH THE EMAIL MARKETING HEROES:
    https://emailmarketingheroes.com/  
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility 
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
     

    See acast.com/privacy for privacy and opt-out information.

    • 54 min
    #646 How To Successfully Slack-Off w/ Michael Arnold, Author of 'Slacking Off'

    #646 How To Successfully Slack-Off w/ Michael Arnold, Author of 'Slacking Off'

    In this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years.
    In this episode, we discuss:
    The impact that working from home has on comraderyWhat can contribute to lower energy levels when working from home?How journaling helps with productivityOvercoming the fear of saying 'no' to people
    Referenced on this episode:
    [Book] The Four-Hour Work Week by Tim Ferriss: https://amzn.to/3rjJ5Mb[Book] Slacking Off: A Successful Way to Work From Home by Michael Arnold: https://amzn.to/3EccCNb  
    CONNECT WITH MIKE:
    https://www.facebook.com/SlackOffAtHome/ 
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility 
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
     

    See acast.com/privacy for privacy and opt-out information.

    • 34 min
    #645 Mastering The Art of Storytelling on Podcasts, w/ Jeremy Ryan Slate, CEO of Command Your Brand

    #645 Mastering The Art of Storytelling on Podcasts, w/ Jeremy Ryan Slate, CEO of Command Your Brand

    In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers.
    In this episode, we discuss:

    Can overpreparation can kill a good story?How to use silence to your advantage in interviewsQuestions that help surface a guest's best storiesHow long does it take before the true benefits of podcasting start to pay off?How to gain trust from listeners
    Referenced on this episode:
    https://krisp.ai/https://www.noagendashow.net/https://www.jumblethink.com/podcast[Book] Unremarkable To Extraordinary by Jeremy Ryan Slate: https://getextraordinarybook.com/
    CONNECT WITH JEREMY/COMMAND YOUR BRAND:
    https://www.jeremyryanslate.com/https://commandyourbrand.com/
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

    See acast.com/privacy for privacy and opt-out information.

    • 42 min

Customer Reviews

4.7 out of 5
147 Ratings

147 Ratings

Lb01/4 ,

Engaging podcast

I was delighted to be a guest on The Site Visibility Internet Marketing Podcast. Scott is a fabulous host, really listens and engaging. I’m a huge fan of this podcast and enjoy the varied content.

Papscallion ,

Great and varied source of content

Thoroughly enjoy the spectrum of speakers and content!
Keep it up

robinpainter ,

Good podcast, but skip the first 2 minutes...

Content is usually really insightful and helpful. Sometimes it feels more like sales pitch for the guest’s product or agency though. The first couple of minutes is spent talking about the weather, which gets a bit tiresome.

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