The SiteVisibility Internet Marketing Podcast SiteVisibility

Right now, marketing budgets are being heavily scrutinised. Probably more than ever.


Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?


Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.


In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you're utilising your marketing budget effectively.


In today's episode we discuss:


- Matt's thoughts on why now is a bad time to cut marketing budgets
- Cost-effective ways to make SEO marketing budgets go further
- The most common oversights when marketers are calculating their SEO budgets


CONNECT WITH MATT:
- https://www.matthewwoodward.co.uk/
- https://www.linkedin.com/in/matthewwoodwarduk/


DISCUSSED ON THIS EPISODE:
- https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic/


CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com.


Need help in deciding how to best use your marketing budget? Contact us via live chat our site or tell us about your situation through the contact form on our site: https://www.sitevisibility.co.uk/contact/


See you next week!
 
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In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!)


In this episode we discuss:


- Considerations businesses need to make when re-platforming, particularly when moving to Shopify from another platform
- How Shopify developed into the world's leading eCommerce platform
- The Pros and Cons of Shopify for SMEs
- Third-party Shopify integrations for marketers
- Emerging eCommerce software to enhance (or rival!) Shopify


CONNECT WITH PAUL / VERVAUNT
https://www.linkedin.com/in/paulnrogers/ 
https://paulnrogers.com/
https://vervaunt.com/ 
https://twitter.com/vervaunt
https://www.instagram.com/vervaunt/


CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.com 
https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ 
https://www.youtube.com/user/SiteVisibility 
https://twitter.com/sitevisibility 
https://www.facebook.com/SiteVisibility 
http://instagram.com/sitevisibility 


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.

In this week's episode, we're joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020.


In this episode we discuss:


- Google Shopping feed changes coming into place this year and what it means for advertisers
- How to take advantage of this new free offering from Google
- Why Google are making these changes
- The most important elements to optimise within Google Shopping Feeds


CONNECT WITH ROB / FREEWHEELING
- https://www.linkedin.com/in/robpwatson/
- rob@freewheelingtraffic.co


CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.

It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through virtual and augmented reality.


eCommerce consultant Luke Carthy spends a lot of his time analysing the world of online retail and helping eCommerce companies grow. He is the perfect guest to join us on the topic of 'eCommerce Features and Functions that Users Find Irresistible'.


In this episode we discuss:


- Recommendations for companies that in market-leading positions continually striving to maintain their competitive edge
- eCommerce features that have moved from 'nice-to-haves' to expected by customers
- The most engaging eCommerce features and functions in 2020
- New eCommerce software we think you'll love


CONNECT WITH LUKE:
- https://lukecarthy.com/
- https://twitter.com/mrlukecarthy
- https://uk.linkedin.com/in/lukecarthy


ALSO MENTIONED ON THIS EPISODE:
- https://www.serpsketch.com/
- https://www.sistrix.com/
- https://www.freshrelevance.com/
- https://www.sailthru.com/
- https://www.sailthru.com/
- https://www.seomonitor.com/
- https://www.contentkingapp.com/
- https://littlewarden.com/
- https://www.youtube.com/watch?v=hK3nAy1g-7k


CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.

l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.


I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.


Today's episode is about how to surface your brand's story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book 'The Content Fuel Framework' which is designed to help you generate unlimited story ideas!


In this episode we discuss:


- How to approach telling your story for the first time
- Questions you can ask of yourself and others to uncover interesting stories
- How to keep your brand story consistent
- How storytelling is developing


CONNECT WITH MELANIE /STORYFUEL:
- https://www.storyfuel.co/
- https://www.linkedin.com/in/melaniedeziel
- https://www.instagram.com/meldeziel/
- https://twitter.com/storyfuel_co
- https://twitter.com/mdeziel
- https://www.instagram.com/meldeziel/


ALSO MENTIONED ON THIS EPISODE:
- https://annhandley.com/newsletter/
- https://twitter.com/mkobach
- https://www.amazon.co.uk/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ


CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.

It's really challenging right now to be thinking about the future. What's beyond COVID-19 for our friends, family, our economy and our businesses?


How can we start preparing for the unknown when there's so much uncertainty and when there's so much happening RIGHT NOW? We're having to plan and adapt simultaneously at a faster pace that perhaps ever before.


Fortunately, there are people like Carl Fillery in the world to guide us. Carl is a partner at EMC Management Consultants and he joins us in this episode to provide his advice on how businesses can start their post-COVID-19 business planning.


In today's episode, we discuss:
- How business owners in the UK can prepare for the end of the government's job retention scheme
- Why you may need to revisit your distribution strategy
- Why customers might be willing to pay a little more for your products or services
- Why customer loyalty is more important for the future than ever before
- Why business owners should be chasing profit and not volume


CONNECT WITH CARL / EMC:
- https://www.emcltd.co.uk/
- https://uk.linkedin.com/in/carlfillery


CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility


See you next week!
 
See acast.com/privacy for privacy and opt-out information.