The sustainable journey of a babygro, with Sashe Christopher

My guest this week is Sashe Christopher, founder of vegan, organic childrenswear brand Pop My Way that parents can trust. Its sustainable supply chain is fully GOTS-certified, from energy and water use, to hazardous chemicals /use of non-chemical dyes, to the social responsibility and wages the factory workers get paid is monitored and audited regularly.

After working in corporate fashion for over 20 years and having a baby, she soon realised that her time with her family and her health were the most important things. 

She used to work long hours and weekends and was always exhausted. Having a baby made her reprioritise and rethink what really matters.

Coming from South Africa, sustainability has always been a way of life for her. Fashion brands at the moment are making claims as a tick box exercise without understanding what it really means to be a sustainable business. 

Sashe, however has ensured that Pop My Way has done things correctly since its inception and they have a certification from The Global Organic Textile Standard to prove that their claims are genuine. 

Their whole supply chain is monitored and audited regularly so things like farmers rights, water/energy use, prohibition of chemical dyes and pesticides and social aspects are all checked and reported on.

At Pop My Way, Sashe wants to change mindsets around fashion and make people realise that we don’t need as much clothing as we think we do. 

Making these changes from the start of a baby’s life will hopefully allow them to carry these lessons with them into the future. 

We need to change the culture of fast fashion and throw away clothing and move into a world of fewer quality items that can be mixed and matched and handed down instead of discarded.

Sashe has certainly done that with her babywear- beautiful, soft, hard-wearing, interchangeable and gender-free, they can be handed-down or handed back for Pop My Way’s pre-loved department. 

And all with the knowledge that you are buying completely sustainably, right down to the last popper.

Thank you so much Sashe for sharing with us what a fully transparent vegan, organic, sustainable supply chain looks like so that we can be more discerning and knowledgable in the purchases we mak

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