30 episodes

Join David Martins from The Tennis Business Academy for bite-size, nuggets of information, advice and ideas on all things related to running a tennis coaching programme or club.

If you're out there working hard to get more people learning, playing and enjoying tennis, then I’m on your side and this podcast is for you.

The Tennis Business Academy Podcast David Martins

    • Sport
    • 5.0 • 7 Ratings

Join David Martins from The Tennis Business Academy for bite-size, nuggets of information, advice and ideas on all things related to running a tennis coaching programme or club.

If you're out there working hard to get more people learning, playing and enjoying tennis, then I’m on your side and this podcast is for you.

    No One Cares About your Business as Much as You Do

    No One Cares About your Business as Much as You Do

    If you've been in business for any length of time, you've probably noticed that other people don't seem to care about your business as much you do. Not a massive surprise, right?
    But the question is, how should you react to it? In this episode I propose 3 ideas to help you navigate this issue. HINT: the solution isn't to try and force other people to care.
    You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/no-one-cares-about-your-business-as-much-as-you-do
    And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

    • 13 min
    Word-of-mouth Isn't Enough

    Word-of-mouth Isn't Enough

    I’ve lost count of how many times I’ve heard coaches and club managers say something along the lines of “word-of-mouth is the only marketing we need”.
    Well, I think they’re wrong. In fact, unless they’re in the 1% of clubs and coaches in the world, they should definitely be proactive with their marketing and not rely on word-of-mouth alone.
    In this episode I explain exactly why word-of-mouth isn’t enough and what you should be doing instead.
    You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/word-of-mouth-isnt-enough
    And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

    • 10 min
    31 Things You Need to Do Off-court to Create a Successful Tennis Business

    31 Things You Need to Do Off-court to Create a Successful Tennis Business

    What you do on-court is crucial to the success of your tennis club or business. No doubt about it. But there are also a million other things that you need to do off-court in order to make your tennis business or club successful.
    In this episode I cover 31 of these off-courts tasks that are important to get done to ensure the success and longevity of your tennis venture.
    You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/31-things-you-need-to-do-offcourt-to-create-a-successful-tennis-business
    And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

    • 12 min
    Player Lifetime Value

    Player Lifetime Value

    How much is each player worth to you and your tennis coaching programme or club?And I don't mean from a sentimental or subjective point of view. I mean from an objective $ or £ perspective.
    Building strong, longstanding relationships with players is key for the success of any tennis club or coaching business. And the best objective measure of how successful you are at building these types of relationships is customer lifetime value.
    In this episode I explain what customer lifetime value is, why it's important to track it and how to actually calculate it.
    You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/player-lifetime-value
    And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

    • 8 min
    Measuring Player Retention

    Measuring Player Retention

    In our industry, player retention is key. We all know this and work towards keeping people in the sport for life and ideally at our clubs and coaching programmes for years or even decades.
    But from my experience, even though we know that player retention is important, most of us don't measure it consistently. So, in this episode I address this. I will show you how easy it is to measure customer retention by measuring two simple metrics: customer churn and average customer lifespan.
    You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/measuring-player-retention
    And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

    • 9 min
    Email Marketing Part 3: The Step-by-step Guide

    Email Marketing Part 3: The Step-by-step Guide

    Email marketing can be a very powerful tool to help build better customer journeys while at the same time bringing people closer to your world and help them develop a sense of community and loyalty towards you and your tennis coaching business or club.
    In this episode I go through a step-by-step guide that covers everything you need to know to get the email marketing system for your tennis coaching business or club set up.
    You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/email-marketing-part-3-the-step-by-step-guide
    And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

    • 12 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Tennisexpert ,

Great Podcasts

I really like these short podcasts which are packed with knowledge and useful information. There is no padding out here. Every word counts and each podcast is packed with business advice and pointers that many coaches will never have considered. David has great business knowledge and is an inspirational character in every sense of the word. Highly recommended.

Weebeewoo ,

Such a valuable podcast for Tennis businesses!

So much important information in such a short space of time - perfect for those who don’t have time to sit and listen to long podcasts. David has such a wealth of knowledge and experience, this podcast is massively valuable to any Tennis business. Can’t recommend enough!

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