The Ultimate Marketing Hack

In this week’s episode of the Limitless Landscapers Podcast, I’m discussing about a powerful marketing hack that can transform your business and make your marketing efforts so much easier. It all starts with one thing – market research. Even though I’ve been in the landscaping industry for nearly 15 years and have a strong background in marketing and sales, I still make it a point to keep my ear to the ground. Doing competitor research and getting to know your potential clients is crucial, no matter how long you’ve been in the game.

You might think you know what your clients want just because you’ve spoken to a few of them, but the truth is, people’s needs and wants change over time. That’s why it’s so important to regularly engage in market research. I realised I hadn’t done this in a while, and with plans to develop TLC in new ways, I’m turning to you for help. I want to get to know you better, understand what you need in your business right now, and provide you with the support and resources that will truly benefit you.

To make this happen, I’ve launched a ‘Feedback for a Freebie’ campaign. I’m asking you to take 10 minutes to fill in a Google form or book a quick call with me. By sharing your insights, you’ll not only help me tailor my content and services to your needs, but you’ll also receive a freebie as a thank you. It could be a coaching session, a template, a masterclass, or any other resource that fits your current needs. This exchange is all about creating value for both of us.

Now, market research isn’t just about gathering information – it’s about using that information to shape your marketing messages so they truly resonate with your clients. By understanding the exact words your clients use and the specific challenges they face, you can create marketing content that speaks directly to them. This removes the guesswork and makes your marketing more effective. It’s a strategy I’m applying not just to TLC but also to my landscaping business, Aura Landscapes.

But remember, market research requires effort. It’s not enough to just ask the questions; you need to really listen to the answers and use that information to improve your products, services, and marketing. This isn’t about surface-level tactics; it’s about going deeper, understanding your clients’ true desires, and then delivering on that. It’s a powerful way to connect with your clients and stand out in a crowded market.

So, if you’re ready to not only grow your business but to truly understand your clients on a deeper level, I urge you to get involved in this market research process. Please fill out this feedback form: https://docs.google.com/forms/d/e/1FAIpQLSdSwYoaapzAT6Pt5euZ64DYQTynM5e6oiKTqB-osP4A1PhLcA/viewform and your input could be the key to unlocking new opportunities for both of us. Don’t let this chance slip by and let's create something exceptional.

The Landscaper’s Coach & Podcast

Call us on: 02381 800 102

Email: paula@thelandscaperscoach.co.uk

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Website: https://www.thelandscaperscoach.co.uk