169 episodes

The Unconventionalists is a weekly show covering the stories behind the people who went against the curve, took the road less traveled and stayed true to being themselves in the face of adversity. Listeners often say that each episode feels like eavesdropping on an intimate conversation between two old friends as host Mark Leruste uses his warm, compelling style to tease out the truth and create moments of radical honesty.

Previous guests include Noah Kagan, Danielle LaPorte, Paul Jarvis, Chris Guillebeau, Sarah Knight, James Wilks and the Founders of The Minimalists.

The Unconventionalists with Mark Leruste Mark Leruste

    • Business
    • 4.8 • 52 Ratings

The Unconventionalists is a weekly show covering the stories behind the people who went against the curve, took the road less traveled and stayed true to being themselves in the face of adversity. Listeners often say that each episode feels like eavesdropping on an intimate conversation between two old friends as host Mark Leruste uses his warm, compelling style to tease out the truth and create moments of radical honesty.

Previous guests include Noah Kagan, Danielle LaPorte, Paul Jarvis, Chris Guillebeau, Sarah Knight, James Wilks and the Founders of The Minimalists.

    #165 Why you have a story inside of you waiting to be told (Glow in the Dark official book launch)

    #165 Why you have a story inside of you waiting to be told (Glow in the Dark official book launch)

    It's book launch day! 📕 🎉 🚀 To celebrate this huge milestone, in this week's special episode of The Unconventionalsits podcast, Mark Leruste dives into the entire journey behind how his new book, "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) came to be, from doubt to book deal, and why he can't wait for you to get your hands on a copy.

    Despite only having three weeks to promote his book, Mark is swinging for the fences and will attempt to hit a best-sellers list today thanks to your support.

    That's right, his lightweight challenger book "Glow in the Dark" will attempt to punch above its weight and go toe-to-toe against some of the biggest heavyweight champions in non-fiction publishing history, including Simon Sinek and Michelle Obama.

    Like a true David vs Goliath story, this is where you come in my friend.

    Today, Thursday 8th December 2022, at 12pm GMT we are going to attempt to get Glow in the Dark to #1 in at least one Amazon.co.uk category (we're going for three but one would already be a miracle).

    If you want to help, all you need to do is to make sure you buy your copy (or multiple copies) today on Amazon.co.uk, take a screen screen shot of your receipt and send it to us by email "podcast[at]theunconventionalists[dot]com" by 2pm GMT to win a chance at getting 2 x tickets to the official book launch of Glow in the Dark in London (completely sold out), as well as unlock a series of juicy bonuses and giveaways including working with Mark and getting free access to some of his most popular online masterclasses (see website for full details).

    If you've enjoyed the show, be it since 2015 or 2022 thank you so much for your support! 🙏

    We can't wait for Glow in the Dark to take the world by a storm.

    To your story! 



    Resources:

    👉 Order your copy of Glow in the Dark today: https://amzn.to/3Vg51Vd



    Shownotes:


    Glow in the Dark Official Website: https://www.glowinthedarkbook.com
    Official Book Trailer: https://www.glowinthedarkbook.com/trailer
    Unboxing 'Glow in the Dark by Mark Leruste' (Hachette UK) Video: https://www.youtube.com/watch?v=nXx4P9fUc98
    #145 The real reason you haven't written your book yet with Tucker Max: https://theunconventionalists.com/episode/145
    #157 How to navigate the emotional journey of writing a book with Emily Gindlesparger: https://theunconventionalists.com/episode/157

    • 58 min
    Bonus: Glow in the Dark - A sneak preview

    Bonus: Glow in the Dark - A sneak preview

    Mark's new book "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) is officially coming out tomorrow on December 8th, 2022 🎉 🎁 📕

    Here is a sneak preview of tomorrow's special "behind the scenes" episode and how you can help Mark launch his book with a bang!

    If you would like to help Mark's new book "Glow in the Dark" hit the #1 best-sellers list listen to today's special episode, set a reminder on your phone for 12pm GMT on December 8th, 2022 and head over to https://www.glowinthedarkbook.com to order your copy (or copies) on Amazon.co.uk.

    Thank you so much for your support! 🙏 

    Resources:

    👉 https://www.glowinthedarkbook.com

    • 11 min
    #164 How to Be More Human with Tony Riddle

    #164 How to Be More Human with Tony Riddle

    “We can’t all live in nature, but that doesn’t mean we can’t live naturally.” - Tony Riddle

    In this week's episode of The Unconventionalists podcast, Mark Leruste sits down with Tony Riddle, aka The Natural Lifestylist. Tony is a natural lifestyle coach, father, husband, author and record-breaking barefoot endurance athlete whose brand-new debut book Be More Human is out today.

    As a third time guest on The Unconventionalists podcast, Tony always brings a wealth of knowledge, is never afraid to challenge the status quo,  is a brilliant storyteller and as a result has fast become a fan favourite of the show.

    As you will find out, Tony first shared his story in full on this very podcast back in 2016, so it was an honour to get to catch up after so long.

    In between his busy schedule and media obligations, Tony made the time to jump on the mic and share his incredible but true journey of being rejected as an author to building a 70,000+ strong thriving community online and landing a major Penguin Life book deal for his first book.

    “It’s not about becoming Captain Fantastic, it’s about designing simple ways of living that create greater health and wellbeing for future generations and for our planet. In essence, it’s disconnecting from our ‘ego-system’ and reconnecting to our ecosystem.” - Tony Riddle

    Tony has been featured extensively in the press from The Times, Guardian, The Daily Telegraph, Telegraph Magazine, New York Times, Men’s Health, Evening Standard, and on BBC Breakfast, Sky News, The Rich Roll Podcast, Feel Better, Live More with Dr Rangan Chatterjee, and many others.

    If you're tired of feeling exhausted and lack the energy to do the things that you know deep down can fulfil you, Tony's book is going to be your new best friend to learn simple tips and ways to introduce some new habits and modalities to live a more natural life, in sync with your biological norm.

    Who cares what people think of you next time you squat down on the tube, Tony has been a friend in my life who always pushes the boundaries of what could be if only you give yourself the permission to be all you can be.

    Enjoy this very special episode, fresh off the press!

    Mark



    IN THIS WEEK’S EPISODE YOU WILL LEARN


    How to build a community online (even if you're just getting started)
    How Tony managed to go from being rejected by publishers to landing a major book deal
    Why no matter where you are in your journey you can benefit from some of the simple yet ancient that nature has to offer
    The importance of understanding what being more human means to you



    SHOWNOTES


    www.theunconventionalists.com/episode/164



    THIS WEEK'S EPISODE WAS BROUGHT TO YOU BY:


    Become The Spotlight (www.becomethespotlight.com): Discover your Leadership Score and improve your ability to impact the world with your message

    • 50 min
    #163 From homeless to award-winning CEO: the inspiring true story of JeVon McCormick

    #163 From homeless to award-winning CEO: the inspiring true story of JeVon McCormick

    In this week's episode of The Unconventionalists podcast, Mark Leruste sits down with JeVon McCormick to talk about his incredible but true story of going from being abused, neglected and homeless as a child to becoming the award-winning CEO of a multi-million dollar publishing company that was recently ranked the #1 Top Company Culture in America by Entrepreneur Magazine.

    As always I can’t wait to hear what you got out of today’s conversation, so please get in touch and let me know!

    Be true, be brave, be kind and let it rip.

    Mark



    Warning: This episode contains curse words, explicit language, descriptions of abuse and triggers that may cause a traumatised person to relive a past experience, especially related to abuse or sexual assault. Viewers discretion is advised.



    IN THIS WEEK’S EPISODE YOU WILL LEARN


    Why JeVon stopped editing himself after the murder of George Floyd and why he stopped trying to fit in the playbook of corporate America   
    How you can take all the stories that you are ashamed about and turn them into an inspiring message  
    Why there’s always positivity you can take away from any situation, no matter how dramatic or tragic that event may be
    And why embracing the fact that not everyone is going to like you is the most freeing feeling in the world



    THIS WEEK'S EPISODE WAS BROUGHT TO YOU BY:


    Become The Spotlight (www.becomethespotlight.com): Discover your Profile Score and improve your ability to impact the world with your message



    SHOWNOTES


    www.theunconventionalists.com/episode/163

    • 59 min
    #162 How to become indistractable and finally reach your goals with Nir Eyal

    #162 How to become indistractable and finally reach your goals with Nir Eyal

    In this week's episode of The Unconventionalists podcast, I sit down with Nir Eyal, Wall Street Journal Bestselling Author of "Hooked" and "Indistractable”, investor, consultant and public speaker to find out the number one reason why people don’t achieve their goals and what we can do to become hyper focused and indistractable.

    It’s a powerful conversation that I hope will be as much of a game changer to you as it was to me.

    Nir’s book “Indistractable”is one of my favourite books I read in 2021 and I just knew I had to get him on the podcast to better understand what truly drives us to do what we do.

    As you will hear in our conversation, it turns out that 90% of the problem with distraction has nothing to do with technology or external factors, it has everything to do with our internal triggers.

    Plato, the Greek philosopher was complaining about distraction 2,500 years ago! That’s why Nir believes that conventional advice towards becoming less distracted is silly. Instead of focusing on trying to get rid of our smart phones we must first learn how to manage our internal triggers that drive our behaviour.

    That’s right, most distractions begin from within. Nir argues that it’s our desire to escape discomfort, or as he calls them internal triggers, be it boredom, loneliness, fatigue, uncertainty, stress or anxiety, this is why we’re looking for escape.

    Whether it’s too much news, too much booze or too much Facebook we’re going to look for distraction if we don’t know how to deal with those integral triggers.

    “The only way to handle distraction is to learn how to handle pain.” Nir Eyal

    My favourite takeaway was that time management is actually pain management and that self-compassion may be the most underrated hack to productivity. Who knew that trying to stop the urge to do something was the very reason why we end up doing the very thing we don’t want to do (I know, very meta!).

    This is a juicy conversation you won’t want to miss as we also dive deeper into Nir’s process to write binge-worthy books that people can’t stop talking about.

    As always I can’t wait to hear what you got out of today’s conversation, so please get in touch and let me know!

    Be true, be brave, be kind and let it rip.

    Mark



    IN THIS WEEK’S EPISODE YOU WILL LEARN


    The number one reason why people don’t achieve their goals (this will blow your mind)
    Why technology may not be the problem to our inability to focus (hello 2,500 year old problem)  
    Why self-compassion is the ultimate productivity hack
    Understanding the root cause vs the proxy cause of our behaviour (and why it matters)
    And how to differentiate the voice of doubt (i.e. impostor syndrome) with the voice of reason (healthy self-awareness)

     
    THIS WEEK'S EPISODE WAS BROUGHT TO YOU BY:


    Become The Spotlight (www.becomethespotlight.com): Discover your Profile Score and improve your ability to impact the world with your message



    SHOWNOTES


    www.theunconventionalists.com/episode/162

    • 54 min
    #161 What the hell is 'Impostor Syndrome' anyway? with Dr Valerie Young

    #161 What the hell is 'Impostor Syndrome' anyway? with Dr Valerie Young

    In this week's episode of The Unconventionalists podcast, Mark Leruste sits down with Dr Valerie Young, the co-founder of The Impostor Syndrome Institute and best-selling author of "The Secret Thoughts of Successful Women" to find out what impostor syndrome really is, how to know if you have it (or not) and what to do about it to stop playing small.

    It’s a powerful conversation that we hope will be as much of a game changer to you as it was for us.

    It turns out that 84% of us experience impostor feelings, so ignore this episode at your own risk! 

    As always we can’t wait to hear what you got out of today’s conversation, so please get in touch @markleruste and let us know!

    Be true, be brave, be kind and let it rip.

    Mark

    IN THIS WEEK’S EPISODE YOU’LL LEARN


    What impostor syndrome is (and isn’t)
    How to keep showing up despite how you feel
    How to make the difference between healthy doubts and impostor feelings
    Why your feelings are the last thing to change (and why that is good news)
    And powerful tools you can use to keep the impostor wolves at bay



    THIS WEEK'S EPISODE WAS BROUGHT TO YOU BY:


    Become The Spotlight (www.becomethespotlight.com): Discover your Profile Score and improve your ability to impact the world with your message



    SHOWNOTES


    www.theunconventionalists.com/episode/161

    • 1 hr

Customer Reviews

4.8 out of 5
52 Ratings

52 Ratings

Frenchie_soph ,

Merci Beaucoup

Thank you Mark for showing up to this podcast, thank you for your guests. I find myself dipping in and out of the episodes and always coming back. Just listened to the one with Lynsay Gould about podcasting for business and it was exactly what I needed to hear. (Would love to know more about the French side of your story???) thanks 🙏

Fergus M ,

A fantastic podcast.

Really enjoyed the latest episode with Chris Ducker . Fergus

RuneLondon ,

Mark’s humble ability to ask really good questions makes this great

Mark Leruste - have an amazing ability to let his ego rest on the table, despite he himself is an established Enterpreneur and coach and all round nice guy, he get in, asks good questions and does his background, thus makes it compelling binge worthy podcast advice - plus he does the effort to pick up and connect with people who are less famous but much more interesting.

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