Get Online with Stacey Kehoe Stacey Kehoe
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Welcome to The Get Online Podcast. The show is focused on helping you, the motivated business owner, implement interesting marketing ideas that will help to give your business the limelight it deserves. Tune in to hear me ask business owners the big questions we all want the answers to: How I get more customers? How can social media help my business? What is the best marketing to focus on? How do I scale my business effectively? Can my personal brand be used as an asset? If you are ready to take your business to another level, subscribe now to ensure you don't miss an episode!
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Purpose-Led Branding with Aarti Parmar
Today I am joined by my friend Aarti Parmar. Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP.
Aarti allows her clients to have a much more mindful and intentional approach when it comes to recognising what it means to identify, take ownership, and lead with their brand purpose, values and vision . This enables them to make a more informed strategic decision for their growth.
She has been selected as the ƒ:entrepreneur #iAlso campaign for 2020. She's been a finalist in the Best Business Women Awards for customer service, and she's been featured in both Forbes, and Marie Claire.
References from the Episode:
Core Values Podcast Episode - Team Brandlective discuss what they mean to them.
***3 Attention Grabbers***
👉 What is a brand? We talk through all the elements of your brand that you need to establish.
👉 Grab every opportunity. Why now, more than ever, it's so important to embrace new opportunities.
👉 Exposing ourselves to personal development. Investing in yourself to gain direction will serve you well.
Connect with Aarti Parmar
www.aartiparmar.com
Follow Aarti on Instagram
Follow Aarti on Facebook
Follow Aarti on Instagram
Follow Aarti on Twitter
Connect with Stacey Kehoe Host of The Get Online Podcast:
Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better? -
Disruptive Marketing: How to Capture your Audience's Attention
Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.
Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketing brochures bore your customers, they have no reason to do business with you. In this podcast, we cover how to use a bold marketing approach to get you more sales for less advertising resources & cost.
Connect with Stacey Kehoe:
Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better? -
Marina Conway-Gordon: The Real Life of Brands
Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.
In late 2018 Marina founded The Real Life of Brands. A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content that highlights real themes and stories.
With previous years spent in marketing content creation, fundraising, media writing and brand documentary through social media, not to mention eight years as a holistic therapist, Marina combines these skills to shine a light on the humans in business and the purpose that drives the brand.
The Real Life of Brands is also growing non promotional platforms for real stories, from behind brands with the aim of fostering more authenticity, and empathy in business.
She's got a lot to say and I'm so excited to have her joining the podcast today.
***3 Attention Grabbers***
👉 Imperfections: Why it's important to be real, open and honest.
👉 Get a visibility buddy: Having accountability helps keep you on track.
👉 Know that expectations are currently low: Not having high end content and production can often be a lot more authentic.
Connect with Marina Conway-Gordon
The Real Life of Brands Website
Follow Marina on Instagram
Follow The Real Life of Brands on Instagram
Follow Marina on Facebook
Connect with Stacey Kehoe Host of The Get Online Podcast:
Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better? -
SWOT Analysis with Stacey Kehoe
What is a SWOT Analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.
You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.
Better still, you can start to craft a strategy that distinguishes you from your competitors, so that you are able to compete successfully in your market.
In today's episode Stacey explores how to create a SWOT Analysis. Identify your strengths, consider your weaknesses, claim opportunities, and anticipate threats.
Connect with Stacey Kehoe:
Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better? -
Review of Netflix Documentary: The Social Dilemma
This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms. It calls for an overhaul of big tech business models and ending online corporate surveillance.
2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s population and trapping us in a system where we are forced to either submit to pervasive tracking or forego this critical lifeline.
I’ve asked a few members from Team Brandlective to join this conversation.
IMPORTANT REFERENCES & CORRECTIONS:
BREXIT: We discussed the movie Brexit featuring Benedict Cumberbatch on this episode which is feature-length documentary film to inspire as many people as possible to vote to LEAVE the EU in the June 23rd referendum.
Watch the Trailer
FLAT EARTH CONSPIRACY: Kyrie Irving is mentioned in this podcast episode and we incorrectly reference the NFL rather than the NBA (sorry Kyrie). He does in fact play, American Basketball (not Football).
AMERICAN NEWS NETWORKS: Who controls the media in the United States?
In the podcast, we reference only 2 people owning the media networks. After a fact check we can confirm it is actually six conglomerates control most of the broadcast media in the United States: CBS Corporation, Comcast, Time Warner, 21st Century Fox (formerly News Corporation), Viacom, and The Walt Disney Company.
Got a question? Get in touch.
Connect with Stacey Kehoe:
Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better? -
7 Marketing Mistakes You're Probably Making (and how to avoid them)
In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).
Your target market is too broadFailing to understand want vs. NeedMarketing on all the wrong channels allowing your competitors to lead Not tracking metricsConfusing tactics with strategyNo compelling message
Previous Podcast Episodes Referenced in this recording:
Which Metrics Should I Be Tracking?The Content Waterfall Process: Repurposing to Get The Most Out of Your ContentWhy You Need to Build a Customer Avatar Before You Begin Marketing
Connect with Stacey Kehoe:
Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
Customer Reviews
Great for Entrepreneurs
This is quite a gem of a podcast loads of really useful compact advice. If you run a business get listening!
Sound advice
Simple and practical advice that will help businesses get the best advantage they can from digital and marketing tech.
Marketing made easier
Lots of founders with many different types of businesses appear on this Podcast - they provide many marketing ideas that have proven to be successful for us.