81 episodes

A relatable business podcast for aspiring and inspiring entrepreneurs. Award winning Entrepreneur Lucy Hitchcock, Founder of Partner in Wine and Sassy Digital shows you how to build, maintain and totally own a career that you love in The Winging It Podcast. After launching and continuing to grow two successful businesses, Lucy is keen to help others do the same, and started the podcast to 'pick the brains' of other entrepreneurs for practical advice that you can easily implement in your business to grow it and make it a success.
Hosted on Acast. See acast.com/privacy for more information.

The Winging It Podcast Sassy Digital

    • Business
    • 4.9 • 110 Ratings

A relatable business podcast for aspiring and inspiring entrepreneurs. Award winning Entrepreneur Lucy Hitchcock, Founder of Partner in Wine and Sassy Digital shows you how to build, maintain and totally own a career that you love in The Winging It Podcast. After launching and continuing to grow two successful businesses, Lucy is keen to help others do the same, and started the podcast to 'pick the brains' of other entrepreneurs for practical advice that you can easily implement in your business to grow it and make it a success.
Hosted on Acast. See acast.com/privacy for more information.

    Tips for building your personal brand in 2024

    Tips for building your personal brand in 2024

     2024 is the year of the personal brand, I’ve seen so many business owners now begin their journey building their personal brand. As a business owner who runs two six figure businesses and has been building my personal brand from day dot here are my top tips to build an engaged community who will not only invest in you but invest in your business.
    Why should you build a personal brand?
    People buy from people, boost the profile of your business, monetise your business feed, build authority and authenticity
    How to build a personal brand
    Decide on your nicheDecide where you’re going to share your purpose - which platform are you going to use to share your voiceDon’t tell people what you do, show themWhat if you’re afraid to be on camera/talkingOther ways to build your brand, get out there into the real world and talk to people
    Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!
    Want more? Find me and my businesses below elsewhere:
    YouTube
    Instagram
    Partner in Wine


    Hosted on Acast. See acast.com/privacy for more information.

    • 31 min
    Preparing your business to be stocked in your dream retailer

    Preparing your business to be stocked in your dream retailer

    Do you want to get your brand stocked in luxury retailers like Selfridges, Liberty London, Oliver Bonas, Urban Outfitters and others? Before you consider getting in touch with retailers, there are some key things to consider. I found this out with my business Partner in Wine, where I was stocked in Selfridges just 7 months after I launched.
    In this video you’ll learn what areas you need to focus on in order to get your business stocked in a luxury retailers, we’ll be looking at:
    - Branding
    - Marketing
    - Pricing
    💸 👉 DOWNLOAD - Work out your pricing for wholesale with my downloadable Margin Calculator spreadsheet: https://www.sassydigital.co.uk/sassy-... 👈 💸
    Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!
    Want more? Find me and my businesses below elsewhere:
    YouTube
    Instagram
    Partner in Wine

    Hosted on Acast. See acast.com/privacy for more information.

    • 17 min
    How to build a community and own your niche with Nicky Elliot, Founder Wilder Ones

    How to build a community and own your niche with Nicky Elliot, Founder Wilder Ones

    Join Nicky Elliot, Founder of Wilder Ones Collective in this episode that is all about how to build a community on social media, and why this is so important to help you build your brand. Nicky has a huge amount of experience both working for someone else and herself, along with building a strong brand and community online - in the episode she shares with us:
    How she began her career and had her first taste of entrepreneurship when she started a successful events companyStarting a Children's clothing brand and how being a small, fluid company can be both a strength and a weaknessHow to know when it's time to make a change - why Nicky decided to stop making clothesHow Wilder Ones pivoted from clothing brand to female-led community and podcast host of Women's Business!
    Listen to Nicky's podcast - Women's Business
    Follow Wilder Ones on IG
    Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!
    Want more? Find me and my businesses below elsewhere:
    YouTube
    Instagram
    Partner in Wine

    Hosted on Acast. See acast.com/privacy for more information.

    • 52 min
    How to grow your following on socials FAST

    How to grow your following on socials FAST

    I'm going to have to apologise a bit for this week's podcast because I totally ran out of time (#wingingit) to record something super helpful and meaningful which resulted in this episode being a mash up of a business update from me about Partner in Wine and Sassy Digital - which you actually won't find anywhere else, so if you want to hear what I'm working on at the moment then come BTS with me for the first half. For the second half, I've taken the audio from my latest YouTube video where I'm rating all of the ways I've used to grow my following on social media for Partner in Wine...
    If you want to grow your following on social media for your business to an ENGAGED community who will actually buy from you, then this video is for you. I grew my business from 300 when I launched the business to now 36k on IG and 48.8k on TikTok and here’s exactly how I did it, the good the bad and the waste of time 😂

    Summary of this podcast:How I built my initial following before I launched my business
    Rating the ways that I built my following on socials:
    1. Collaboration
    2. Community building
    3. Creating highly shareable highly engaging content
    4. Paid advertising
    5. Cross Platform Promotion
    6. In Person Events


    Hosted on Acast. See acast.com/privacy for more information.

    • 29 min
    How to feel confident in pricing your products and/or services

    How to feel confident in pricing your products and/or services

    ** Download your Margin Calculator here**
    Do you not feel confident when it comes to pricing your products or services?
    In today's episode, I'm sharing exactly how to confidently price your product, looking at:
    Perceived value vs actual priceWorking out your margins to make sure you're turning a profitLearning the hard way that you do not need to price your products or services to suit everyones budget
    Drawing on my own experiences with The Everything Blanket, a luxury picnic blanket that I developed last year and sold 180 of on launch day, I'm sharing why I priced my picnic blanket at £145, how I dealt with negative comments around my pricing vs perceived value, and lastly, how you can learn from this success story.
    Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!
    Want more? Find me and my businesses below elsewhere:
    YouTube
    Instagram
    Partner in Wine

    Hosted on Acast. See acast.com/privacy for more information.

    • 33 min
    How to monetise your feed as a small business owner

    How to monetise your feed as a small business owner

    In today's episode of Winging It, I'll be talking you through exactly how I monetised my feed as a small business owner, and how you can too!
    In this episode I'll be sharing why you don't need 10k followers to make money on TikTok, IG or any of your other feeds - and how I raked in £3k for 2 reels, with only 6k followers on IG. Secondly, I'll be discussing two type of partnerships that could make you money on your brand's social media: Storytelling and audience crossover, and how to prep your content so that you could even be considered for this kind of content in the first place. I'll finally be discussing how to set your rates and negotiate. Then I'll be wrapping up the episode by sharing the content from my recent youtube video all about how to monetise your feed for some extra context!
    Want more? Find me and my businesses below elsewhere:
    YouTube
    Instagram
    Partner in Wine

    Hosted on Acast. See acast.com/privacy for more information.

    • 40 min

Customer Reviews

4.9 out of 5
110 Ratings

110 Ratings

noms14 ,

Get your notes app ready for this!

Have been listening to quite a few of these as I launch my own yoga teaching career and the information in this ep in particular is so above and beyond useful! Always have my notes app open so I can write down key takeaways. Thanks Lucy for sharing your super helpful tips and knowledge :)

k_jchoo ,

Small business owner gold ♥️

Can’t stop listening to episodes after discovering this podcast. Love the guests, love the vibe, love the advice. Thanks Lucy x

ALouuu44 ,

Inspiring

I’ve always been a fan of Lucy’s podcasts and SO happy they’re back this year.

Engaging, easy to listen to whilst cracking on with work, and always come away feeling motivated :)

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Martin Lewis Podcast
BBC Radio 5 Live
Money Stuff: The Podcast
Bloomberg
A Book with Legs
Smead Capital Management
Big Fish with Spencer Matthews
Global
Working Hard, Hardly Working
Grace Beverley

You Might Also Like

Big Fish with Spencer Matthews
Global
Working Hard, Hardly Working
Grace Beverley
The Diary Of A CEO with Steven Bartlett
DOAC
SheerLuxe Podcast
SheerLuxe
A Millennial Mind
Shivani Pau
The High Performance Podcast
High Performance