The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

  1. 30 JAN

    The biggest signs you're ready to launch an online yoga course

    You will never feel ready to launch your course. That moment does not exist. If you have been waiting for permission or a sign from the universe, this episode provides a clear reality check and a path forward. Kelly breaks down the common fears that hold yoga teachers back from launching their online course. She reveals the counterintuitive signs that you are ready, even when you feel you are not. You will learn:⭐️ The 3 most common limiting beliefs that keep teachers stuck in planning mode.⭐️ Why waiting to be an expert is a trap that prevents growth.⭐️ How to launch a course with a small but engaged community.⭐️ The real meaning of failure and why it is essential for learning.⭐️ How to use your existing experience as the foundation for your course. If you have an idea, an outline, or a recurring thought about creating an online course, this conversation will give you the permission and perspective to move forward now. Stop waiting. Start helping. Tune in and turn your ideas into impact. Brought to you by YogiPro AI, the world's first AI-powered platform built exclusively for yoga entrepreneurs. 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/... CONNECT WITH USInstagram: / digitalyogaacademyFacebook: / digitalyogaacademyPinterest: https://www.pinterest.co.uk/digitalyo...Private Facebook Community: / digitalyogaacademy More resources to help you on your yoga teaching Journey:Blog: https://digitalyogaacademy.com/blog/Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online...The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    12 min

  2. 13 JAN

    Your Fool-Proof Plan to Becoming a Profitable Yoga Teacher in 2026

    Are you teaching 15+ yoga classes a week but still feeling financially stuck and exhausted?  This episode is for every yoga teacher who’s hit the invisible ceiling of the studio-based model.  Kelly breaks down exactly why trading hours for dollars leads to burnout and stagnation, and reveals the three-step "foolproof plan" to shift your business foundation.  If you’re ready to build a yoga business that supports your life instead of consuming it, this episode provides the roadmap. Key Takeaways: The traditional in-person teaching model Sustainable growth for your yoga business The foundation of this shift  3 “foolproof" business pillars What creates true freedom and stability in your business.

    30 min

  3. 15/12/2025

    If You're Teaching 15+ Yoga Classes a Week and Still broke, You need to Listen to This!

    If you’re teaching 15+ classes a week but are still broke, exhausted, and feeling stuck, this episode is your wake-up call.Kelly McHugh, founder of Digital Yoga Academy, breaks down exactly why the “teach more, earn more” model is designed to keep you in burnout—and reveals the 3-pillar framework to build a sustainable, scalable online yoga business instead.You’ll learn: Why trading time for money has a hard ceiling (and how to break through it). The 3 essential pillars of a yoga business that creates freedom, not fatigue. How to structure your offers—from low-ticket to high-ticket—so your income isn’t tied to your teaching schedule. Real student results: from $24K first launches to $174K course sales. If you’re ready to stop the hustle, reclaim your energy, and build a business that supports your life—not drains it—this episode is your next step.🔗 Explore our programs at digitalyogaacademy.com➡️ Next Profitable Yoga Teacher cohort starts January 2026.

    31 min

  4. 12/12/2025

    What Does "Niche Down" Actually Mean?

    If you have ever heard "niche down" and felt boxed in, limited, or afraid of excluding students, this episode will transform your understanding. The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business.In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online space. You will learn how to move beyond generic labels and instead connect through shared emotional experience and authentic story.You will learn:⭐️ Why traditional avatar building fails yoga teachers and what to do instead.⭐️ The three biggest misconceptions that keep teachers stuck.⭐️ How to niche based on emotional landscape.⭐️ The step by step Human Centered Niche Method.⭐️ How your niche can and should evolve with you as you grow.If you are ready to teach with more purpose, create content that resonates deeply, and attract students who feel truly seen, this episode is your guide.

    29 min

  5. 07/12/2025

    The Decline of Education-Only Online Yoga Courses

    The era of packaging your yoga knowledge into a simple online course is over. Students are no longer buying information. They are buying transformation, support, and belonging.In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals the three seismic shifts defining the next generation of successful online yoga courses. If you are planning to launch or revamp an online program in 2026, this is your essential guide to moving beyond content delivery and creating a living, transformational experience that students complete, celebrate, and rave about.You will learn:⭐️ Why education only courses are struggling to attract and retain students today.⭐️ The three essential pillars of a modern, high converting online course.⭐️ How to design a course for completion, not just consumption.⭐️ Why community is the new studio and how it transforms student results and loyalty.⭐️ Practical ways to build in mentorship and live support without burning out.⭐️ How AI and technology can be used to enhance human connection and guide implementation.If you are ready to build a course that stands out, creates undeniable results, and builds a loyal community around your teaching, this episode provides the clear framework.CONNECT WITH US🌟 Instagram: https://www.instagram.com/digitalyogaacademy/🌟 Facebook: https://www.facebook.com/digitalyogaacademy🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademyMore resources to help you on your yoga teaching Journey:🌟 Blog: https://digitalyogaacademy.com/blog/🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    31 min

  6. 05/11/2025

    The Black Friday Offer Blueprint for Yoga Teachers

    November brings one of the biggest opportunities of the year for your yoga business...Black Friday.It’s the moment when people are already in a buying mindset, actively looking for offers and ready to invest in themselves.So if you’ve been thinking about slowing down as the year winds to a close, don’t. This is your chance to finish 2025 strong.Now, I know what you might be thinking, “Black Friday? Isn’t that all about discounts, pressure, and over-commercialisation?”For a long time, we avoided it at DYA too. It felt out of alignment.But when you look at it differently, it becomes something else entirely. You can actually use it as an opportunity to give back, connect with your community and offer something that helps your students whilst also supporting your business.That’s why, at DYA, we run our Gratitude Gifts campaign every year. It’s our way of saying thank you and sharing offers that truly serve, without feeling pushy or salesy.And this year, we want to help you do the same.The Black Friday Offer Blueprint for Yoga Teachers is a 30-minute training designed to help you:✨ Turn your existing offers into irresistible bundles or limited-time deals✨ Add urgency in a way that feels authentic and aligned with your values✨ Boost your year-end income without creating something new from scratch✨ Approach Black Friday strategically, with gratitude at the centre of it allThis is your chance to make the end of the year work for you and to serve, sell, and show up with intention.And if you want to check out our Black Friday offers this year check out our Gratitude Gifts waitlist here:https://digitalyogaacademy.lpages.co/gratitude-gifts-2025-waitlist/

    32 min

  7. 23/10/2025

    How to stay profitable in the AI era as a yoga teacher

    The yoga industry is evolving...fast!And in this new AI era, the teachers who adapt now will be the ones still standing (and thriving) in the years ahead.In this episode, Kelly McHugh, Founder of Digital Yoga Academy and creator of YogiPro AI, shares how yoga teachers can stay profitable and relevant in a rapidly changing digital landscape.You’ll learn:→ Why the information era is over and the implementation era has begun.→ The 3 key levers of profitability every yoga business needs in 2025: Clarity, Consistency, and Conversion.→ How to use AI (the right way) to accelerate content creation, clarify your message, and build momentum fast without losing authenticity or alignment.→The #1 reason most yoga teachers struggle to grow online (and how to fix it instantly).If you’ve been feeling behind, overwhelmed, or unsure how to keep up with the online space, this conversation will shift your mindset and show you exactly how to stay profitable, visible, and empowered in the AI era.Tune in, take notes, and get ready to accelerate your impact.🎧 Brought to you by YogiPro AI - the world’s first AI-powered platform built exclusively for yoga entrepreneurs.🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/CONNECT WITH US🌟 Instagram: https://www.instagram.com/digitalyogaacademy/🌟 Facebook: https://www.facebook.com/digitalyogaacademy🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademyMore resources to help you on your yoga teaching Journey:🌟 Blog: https://digitalyogaacademy.com/blog/🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    28 min

  8. 25/04/2025

    Why most yoga teachers are losing sales on Instagram and what to do instead

    ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!  🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/CONNECT WITH US🌟 Instagram: https://www.instagram.com/digitalyogaacademy/🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    27 min
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4.9
out of 5
55 Ratings

About

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

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