108 episodes
The Yogipreneur: Business and Marketing for Yoga Teachers The Yogipreneur: Business and Marketing for Yoga Teachers
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4.9 • 49 Ratings
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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide.
The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success.
In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today.
Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher.
Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses.
Now is the time to make a much bigger impact in the world.
Are you ready?
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The Importance of Content Marketing: Content Marketing Strategies to Grow Your Yoga Business
Discover the importance of content marketing and how to create content that inspires some kind of action from your community. Learn content marketing strategies to help you grow your online yoga business. Whether that’s a comment on a post or a sign up to your email list. What are the essentials to ensure that your community engage with your content and turn into paying customers? Listen in to find out!
This episode covers:
▪️ Why you need to know your audience for your content messaging
▪️ The importance of YOU showing up in your content
▪️ How to be consistent with your content and reach your ideal students
▪️ How to create a process and strategy
▪️ How to harness your website content to drive an action
▪️ Best practices for creating content for social media to spark engagement
▪️ Why it's important to be visible online
Join the Digital Yoga Academy Facebook community
The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.
There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Follow us on Instagram
Subscribe to our Youtube channel
Like us on Facebook -
7 Email Marketing Strategies to Grow Your Email List and Nurture Your Yoga Community
Email marketing is stronger than ever and not going anywhere. That's why it's so important to grow and harness a community that you can nurture and sell to.
This is a platform you actually own and can have more control over for your business. Don't miss out on this opportunity this year to learn and use powerful email marketing strategies to grow your online yoga business!
This episode covers:
▪️ The importance of email marketing and growing your community through that platform
▪️ How to start with an email service provider
▪️ Why you should create a high-value freebie
▪️ How to harness your network to grow your online community
▪️ Best practices for using paid ads to promote events for your freebie
▪️ Why you should send a weekly email and show up in your community's inbox
Join the Digital Yoga Academy Facebook community
The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.
There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Follow us on Instagram
Subscribe to our Youtube channel
Like us on Facebook -
How to Make Sales In Your Online Yoga Business In 2022
How to make sales in your online yoga business in 2022!
Selling, how do we feel about selling?
The word ‘sales’ can bring with it a lot of fear and bring up words like slimy, sleazy, and difficult.
But selling is a really important part of your online business so it's really time to find ways that you can share your life’s work and ‘sell’ in a way that feels authentic and aligned.
This episode covers:
▪️ How sales should feel in your yoga business
▪️ The top sales strategies of 2022
▪️ Why you should create a premium online offering
▪️ Creating a sales funnel for an ongoing stream of sales
▪️ Two marketing strategies to grow your audience
▪️ The importance of creating strategic content
Join the Digital Yoga Academy Facebook community
The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.
There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Follow us on Instagram
Subscribe to our Youtube channel
Like us on Facebook -
How to Choose Profitable Online Course Ideas that Magnetises Your Community?
How to choose profitable online course ideas for your yoga business, that magnetises your community?
Whether you already have an online course idea or have yet to choose one, most likely you know what you want to share with the world to create a greater impact.
The key is to know that you're expert enough to share with the world. You have something valuable to offer and deliver in an online course.
This episode covers:
▪️ Where to find inspiration for discovering online course ideas
▪️ How to choose an idea that will sell and provide value
▪️ How to position your idea in the market towards outcome and transformation
▪️ Why it's important to follow your passion
▪️ How to grow and market your idea to your community
Join the Digital Yoga Academy Facebook community
The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.
There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Follow us on Instagram
Subscribe to our Youtube channel
Like us on Facebook -
How to Launch an Online Course Successfully - Launch Strategies to Sell an Online Course
Looking to learn how to launch an online course successfully? Don't miss out on these launch strategies to sell online courses the right way.
Learn what you need to be prepared and plan your online course strategy, whilst avoiding common mistakes along the way.
If you're thinking of launching something new in 2022 or you've recently launched an offering and were left feeling deflated or confused, today's episode is for you.
In this episode I cover three essential strategies that are commonly missed from an online course launch. Key strategies which will help you to understand how to launch an online course successfully.
This episode covers:
▪️ How to launch an online course & be successful
▪️ Tips on how to commit to your course for the long haul and not give up
▪️ The importance of implementing 3 phases to your launch
▪️ How to build your audience through each launch phase
▪️ The importance of email marketing for your launch
▪️ How to have sales conversations - learning how to sell an online course
Join the Digital Yoga Academy Facebook community
The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.
There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Follow us on Instagram
Subscribe to our Youtube channel
Like us on Facebook -
Planning for Profit in Your Yoga Business for 2022
Planning for profit in your yoga business for 2022!
Today I'm focusing on planning and specifically planning for profit in your yoga business in 2022, because just like that, we're in the final month of the year!
If you haven't done so already, there’s no better time than now to start thinking about what you can do to start 2022 on the right financial footing.
This episode covers:
▪️ How you can show up differently in the new year
▪️ Ways to review and reflect upon the last year
▪️ How to envision and manifest for what you want
▪️ How to set and evaluate your goals for 2022
▪️ What outcome and process goals are
▪️ Ways to get micro-focused on actions and planning
Join the Digital Yoga Academy Facebook community
The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.
There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Follow us on Instagram
Subscribe to our Youtube channel
Like us on Facebook
Customer Reviews
Kelly is constantly providing new and invaluable knowledge & support
Kelly never fails to deliver so much wisdom and support in her podcasts. Having taken many of Kelly’s courses over the years and listened to her podcasts I have workout a doubt seen a change and growth in my confidence & my business.
I love Kelly’s honest in her podcasts and her openness about her own journey. I’ve learnt to stop looking at others success & progress, to trust my own knowledge & trust the process! To never give up on my dreams!
Thank you Kelly! 💕
So so useful
There’s so much great information and value in every episode. I wish this had existed when I started out teaching…I feel I’m playing catch up but the strategies and tactics Kelly provides are so helpful
Kelly resonates so much
As a busy mum and head of drama I have very little time to bud my yoga career. Kelly talks so much sense and she really resonates. Thank you Kelly, this is just the beginning!