59 episodes
The Yogipreneur: Business and Marketing for Yoga Teachers The Yogipreneur: Business and Marketing for Yoga Teachers
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4.9 • 42 Ratings
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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide.
The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success.
In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today.
Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher.
Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses.
Now is the time to make a much bigger impact in the world.
Are you ready?
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The #1 PIVOT to make in your yoga biz right now!
There's a powerful message that's really coming through for me right now.
... and it's to give yourself permission to fully show up this year
2021 is the year to do things differently.
It is the year of permission and you're being called right now to show up and share your gifts, your message and your story to help others to heal. This is what all your yoga training has been for!
If your purpose is to help people to heal, how are you going to do that now?
Is a zoom class going to create that impact you really want to create? Probably not.
So we really need to show up differently, shed the identity of "just" being a yoga teacher and instead step into the shoes of the leader who guides, coaches and mentors their students to the transformation that they desire.
This is what 2021 is about and in this episode I'll be sharing the #1 pivot that you need to do in your yoga biz right now to show up in 2021 as the leader that you really are.
This is your year to show up in your biggest, fullest way possible and I'm going to show you that pathway!
This episode covers:
Leaning into lessons from 2020
Moving from being a yoga teacher to a leader
Going deeper with your offerings for healing & transformation
Moving away from Zoom classes
Your signature offering
Benefits of creating a signature online course
The Digital Yoga Academy Facebook group (https://www.facebook.com/groups/digitalyogaacademy/) is a community of thousands of yoga teachers all over the world.
There are weekly live trainings (https://www.facebook.com/groups/digitalyogaacademy/learning_content/) with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:
https://www.facebook.com/groups/digitalyogaacademy/
Follow us on Instagram (https://www.instagram.com/digitalyogaacademy/)
Subscribe to our Youtube channel (https://www.youtube.com/channel/UCKBgDhWHBEyapOJ-6ZIcfhw)
Like us on Facebook (https://www.facebook.com/digitalyogaacademy/)
Sign up to our mailing list (http://www.digitalyogaacademy.com) -
Reflections of 2020 and 3 essentials for 2021
In this episode of the Yogipreneur Podcast Kelly shares three reflections from 2020 that stand out as big lessons and wins for Digital Yoga Academy.
She will also share three essentials that yoga teachers must focus on in 2021 to grow sustainable and profitable online yoga businesses.
This episode covers:
Taking your growth & learnings from 2020 into 2021
Energetic decisions and attaching to outcomes
Letting go of fear and embodying CEO energy
Adaptability and responding to student needs
Investing in your knowledge and business
Creating and selling offerings in 2021 to help & heal people
The Digital Yoga Academy Facebook group (https://www.facebook.com/groups/digitalyogaacademy/) is a community of thousands of yoga teachers all over the world.
There are weekly live trainings (https://www.facebook.com/groups/digitalyogaacademy/learning_content/) with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:
https://www.facebook.com/groups/digitalyogaacademy/
Follow us on Instagram (https://www.instagram.com/digitalyogaacademy/)
Subscribe to our Youtube channel (https://www.youtube.com/channel/UCKBgDhWHBEyapOJ-6ZIcfhw)
Like us on Facebook (https://www.facebook.com/digitalyogaacademy/)
Sign up to our mailing list (http://www.digitalyogaacademy.com) -
How to create content your yoga students actually want and need
How do you ensure that what you’re creating is something that your community actually wants to watch, read or listen to?
You've likely experienced that nerve-wracking moment when you share a blog post in a Facebook group or on Instagram, crossing your fingers that it will drive traffic over to your website.
And then…
You wait and wait and your blog post doesn’t get one single comment.
You dig a little deeper into google analytics and realise no one even viewed the post!
And so all of that hard work feels like a waste of time because you didn’t get the results you wanted.
Most people give up at that point, never to write and share a post again.
But the thing is, we must be consistent in sharing our content. It’s not a case of share once and that’s it job done. We must re-purpose our content (I talk about this during this episode) and share it multiple times to continue to drive our community over to our website to read more. That's important.
In this episode, you'll discover three exercises to help you create content your students actually want and need.
The Digital Yoga Academy Facebook group (https://www.facebook.com/groups/digitalyogaacademy/) is a community of thousands of yoga teachers all over the world.
There are weekly live trainings (https://www.facebook.com/groups/digitalyogaacademy/learning_content/) with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:
https://www.facebook.com/groups/digitalyogaacademy/
Follow us on Instagram (https://www.instagram.com/digitalyogaacademy/)
Subscribe to our Youtube channel (https://www.youtube.com/channel/UCKBgDhWHBEyapOJ-6ZIcfhw)
Like us on Facebook (https://www.facebook.com/digitalyogaacademy/)
Sign up to our mailing list (http://www.digitalyogaacademy.com/) -
What is a sales funnel and why you need one
Everyone who has an online business needs to create a sales funnel to convert people who land on their website to paying customers. It is no different for yoga teachers with an online business.
In this episode, you will learn what a sales funnel is and why you need one in your online yoga business!
This episode covers:
The journey that a non-paying student takes through a sales funnel
The three stages of a sales funnel
Attract
Nurture
Convert
How to move people through the stages of your sales funnel
Why content is an essential part of your sales funnel
A vital ingredient to make your funnel run smoothly
The Digital Yoga Academy Facebook group (https://www.facebook.com/groups/digitalyogaacademy/) is a community of thousands of yoga teachers all over the world.
There are weekly live trainings (https://www.facebook.com/groups/digitalyogaacademy/learning_content/) with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:
https://www.facebook.com/groups/digitalyogaacademy/
Follow us on Instagram (https://www.instagram.com/digitalyogaacademy/)
Subscribe to our Youtube channel (https://www.youtube.com/channel/UCKBgDhWHBEyapOJ-6ZIcfhw)
Like us on Facebook (https://www.facebook.com/digitalyogaacademy/)
Sign up to our mailing list (http://www.digitalyogaacademy.com) -
4 essentials to have in place BEFORE you teach yoga online
Before you dive head first into creating and launching an online yoga course or membership there are 4 essentials in your yoga business that you need to have in place FIRST.
In this episode, I'm going to share those 4 essentials with you so you can set yourself up for success with teaching yoga online!
This episode covers:
Why you should consider teaching yoga online
The biggest mistake you could make
Why you need a website
Creating consistent free valuable content for your niche
Building your email list
Why you need to be visible online
Extra resources:
Training: Why teaching yoga online is an incredible and feasible business model for yoga teachers (https://www.facebook.com/digitalyogaacademy/videos/1095419610663601)
Find free resources here (https://digitalyogaacademy.com/)
The Digital Yoga Academy Facebook group (https://www.facebook.com/groups/digitalyogaacademy/) is a community of thousands of yoga teachers all over the world.
There are weekly live trainings (https://www.facebook.com/groups/digitalyogaacademy/learning_content/) with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:
https://www.facebook.com/groups/digitalyogaacademy/
Follow us on Instagram (https://www.instagram.com/digitalyogaacademy/)
Subscribe to our Youtube channel (https://www.youtube.com/channel/UCKBgDhWHBEyapOJ-6ZIcfhw)
Like us on Facebook (https://www.facebook.com/digitalyogaacademy/)
Sign up to our mailing list (http://www.digitalyogaacademy.com) -
What to do when you feel stuck as a Yogipreneur
Do you feel stuck in your yoga business?
Sometimes as business owners we can get ourselves stuck in a rut and unable to move forward and keep growing our businesses.
In this episode, I'm going to share what to do when you feel stuck as a Yogipreneur continuing to build a thriving yoga business!
This episode covers:
The different ways feeling stuck can come up
Why being stuck is an excuse
Taking imperfect action
Learning and iterating as you go along
The Digital Yoga Academy Facebook group (https://www.facebook.com/groups/digitalyogaacademy/) is a community of thousands of yoga teachers all over the world.
There are weekly live trainings (https://www.facebook.com/groups/digitalyogaacademy/learning_content/) with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.
Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:
https://www.facebook.com/groups/digitalyogaacademy/
Follow us on Instagram (https://www.instagram.com/digitalyogaacademy/)
Subscribe to our Youtube channel (https://www.youtube.com/channel/UCKBgDhWHBEyapOJ-6ZIcfhw)
Like us on Facebook (https://www.facebook.com/digitalyogaacademy/)
Sign up to our mailing list (http://www.digitalyogaacademy.com)
Customer Reviews
A must listen for any teacher needing guidance
Kelly offers her amazing wealth of knowledge in these podcasts. Some days I find myself moving completely off track, and the different subjects Kelly covers really help me to get back on track so that I can drive my yoga business. Things that can initially feel overwhelming that need to be actioned, can suddenly feel achievable with Kelly’s tips
Tons Of Goodies! :-)
Every week I so look forward to listening to the next new episode of Kelly’s brilliant podcast- she always has tons of goodies, knowledge & experience to share to help with all aspects of a successful yoga business. It’s a highlight of my week :-)
Motivational and inspiring!
Love Kelly’s podcast and presence: she’s really transformed the way I approach my business strategy and focus.
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