273 episodes

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

This Can't Be That Hard Annemie Tonken

    • Business
    • 5.0 • 5 Ratings

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

    273 - Maximizing Mini-Sessions with Paula Brennan

    273 - Maximizing Mini-Sessions with Paula Brennan

    It's often when I'm stuck between a rock and a hard place I come up with my most brilliant ideas... and I know I'm not the only one. Pressure has a way of forcing us to think outside the box and get creative about solutions we might not have otherwise considered. Paula Brennan, my guest today, likewise found a creative solution in a time of need, and it revolutionized her business. Paula is a personal brand photographer known for her creative (and wildly popular) approach to mini b...

    • 44 min
    272 - Pricing Mindset with Kristin Sweeting

    272 - Pricing Mindset with Kristin Sweeting

    Pricing is probably one of the hottest topics in the photography education space. As someone who feels so strongly about helping photographers price themselves profitably that I've made it a cornerstone of my education business, I am always excited to bring you a fresh take on pricing... and today's show is exactly that.This episode features a guest appearance by Kristin Sweeting, who's sharing her insights on the psychology of pricing. She starts by acknowledging how emotional pricing ...

    • 39 min
    271 - Injecting Personality into Your Website with Inkpot Creative

    271 - Injecting Personality into Your Website with Inkpot Creative

    When I first started in this business, branding and online presence were not my strong suits. Over the years, though, I've come to realize how important it is to represent yourself well online... and after going through a massive website overhaul, I am even more attuned to how much work it takes to do that on a website!Enter KP and Jessie from Inkpot Creative. Today on the show, they are sharing some of their favorite tips for injecting that hard-to-define "you" into your website. They cover ...

    • 38 min
    270 - Optimize Your Workflow with Imagen AI with Noella Andres

    270 - Optimize Your Workflow with Imagen AI with Noella Andres

    I consider myself a systems and workflow fanatic. Whether it's a system or a piece of tech, I geek out about tools that help us optimizing and streamline our workflows, not just because I've experienced firsthand how those tools can make or break you in business, but because it genuinely brings me joy to watch people get hours (days! weeks!!!) of their year back by investing in the few hours it takes to get a new set up and running.That's what tools are supposed to do, after all: allow us to ...

    • 47 min
    269 - Overcoming Unconscious Programming with Renee Bowen

    269 - Overcoming Unconscious Programming with Renee Bowen

    This week, I'm branching out a bit from the strictly business talk to dive into the topic of unconscious programming. Specifically, how the thought patterns and beliefs we form as children can impact our creativity and businesses as adults, particularly around things like money and worthiness.Renee Bowen is a photographer and mindset coach for creatives, and her area of expertise is helping her clients identify and move past the deep-seated beliefs that are blocking their paths to success.&nb...

    • 39 min
    268 - The Transformative Power of the Simple Sales System with Mackenzie Romagni

    268 - The Transformative Power of the Simple Sales System with Mackenzie Romagni

    Simple Sales turned four years old at the beginning of the year, and since it first landed on the scene back in 2020, thousands of portrait photographers have used it to run more profitable, sustainable businesses. Today's episode is an interview with one such student, Mackenzie Romagni. MacKenzie signed up for the Simple Sales Blueprint last year and is on the show today to share both her experience with the course and the journey she's been on as she transitioned her business from all-inclu...

    • 15 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Cat-CP ,

Amazing!

Thanks so much for all your tips and ideas you share. It’s making a big difference to have a view mu business and will be making changes 😊

jb4mickey ,

Such a practical podcast

I really look forward to Tuesdays and a new episode! Annemie’s advice, guests and ideas are so helpful and easy to digest!! Great show!

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