135 episodes

Join Annemie Tonken - photographer, creator of the Simple Sales System, and co-founder of The Family Narrative - for insights and actionable strategies that even the most right-brained artists can use to run profitable, sustainable photography businesses that they love.

This Can't Be That Hard Annemie Tonken

    • Business
    • 5.0 • 2 Ratings

Join Annemie Tonken - photographer, creator of the Simple Sales System, and co-founder of The Family Narrative - for insights and actionable strategies that even the most right-brained artists can use to run profitable, sustainable photography businesses that they love.

    EP 135: Content Marketing Like a Boss with Julie Christie

    EP 135: Content Marketing Like a Boss with Julie Christie

    The biggest mistake photographers make when it comes to marketing is that they aren’t consistent about it. Today on the podcast, Julie Christie breaks down her overwhelm-free strategy for creating consistent content that will get your business in front of prospective clients and earn their trust over time. 
    We’ll discuss 
    What the different options are when it comes to key contentHow to plan key content that will speak directly to your bluebird clientsHow to repurpose that key content in multiple ways to extend its reach (and reduce your workload)Julie also shares how much time photographers should dedicate to marketing and the top marketing strategies she’s seeing work right now.
    If filling your calendar this year felt hard, this week’s episode will motivate and empower you for an easier year ahead!

    LINKS:
    Julie's Instagram

    • 46 min
    EP 134: Showing Gratitude To Yourself

    EP 134: Showing Gratitude To Yourself

    Well, guys, we've made it, it is Thanksgiving here in the US. And whether you're here in the US or not, whether you celebrate this holiday of questionable origins or not, I think we can all benefit from taking this annual opportunity to focus a bit on gratitude.  And today’s quick episode to remind you to show gratitude …to yourself.

    • 12 min
    EP 133: The Value of What We Do with Kami Vanous

    EP 133: The Value of What We Do with Kami Vanous

    I know you’re busy, and I promise: today’s podcast isn’t going to add to your to-do list. Instead, I wanted to spend my time this week celebrating the value of what we do for a living. It can be easy - especially this time of year - to feel worn down, under-appreciated, and burned out. So Kami Vanous and I are chatting about why we do what we do, and why self-care (in the form of boundaries and profitable pricing and making time for a book by the fire every now and then) is necessary to keep showing up and doing our important work.
    Kami’s sharing some of the stories and experiences (along with mistakes and near-misses) she’s had in her 12+ year career, and I think you’ll agree: her insights are just the thing to help us through to the end of the year and the promised land that is a quiet January.

    LINKS:
    Lucky Friday Studios
    Kami’s Instagram
    Simple Sales Masterclass

    • 32 min
    EP 132: The Newborn Retreat with Lisa DiGeso

    EP 132: The Newborn Retreat with Lisa DiGeso

    Lisa DiGeso is a newborn photographer, podcaster, and fellow education junkie, and although we could easily have spent the entire episode bonding over those overlapping points on our respective bios, instead we dove deep on her online education platform, The Milky Way. Long before Covid forced ALL the photography conferences online, Lisa was figuring out how to create an online experience that truly served her audience.  The Milky Way offers attendees the ability to sample a variety of teachers, styles, and topics, all at a very reasonable price. I'm excited to be one of those teachers, and hope to see you there! Tickets to the Milky Way's most popular retreat of the year launch on 11/10 - tune in to find out all about what you can expect, then follow the link in the show notes to secure earlybird pricing before it flies away!

    LINKS:
    The Milky Way Newborn Retreat Tickets
    Lisa’s Instagram
    The Art and Soul Show
    The Milky Way

    • 23 min
    EP 131: Reinventing your Business with Melissa Arlena

    EP 131: Reinventing your Business with Melissa Arlena

    It's November, and you know what that means: it's getting to be feel-good movie season! In that spirit, I bring you today's conversation. Melissa is a student of mine, and over the course of the last 18 months, I have loved watching her business skyrocket: she’s nearly quadrupled her prices and is busier than ever… even in the wake of a move from DC to Florida.  But it wasn’t until recently that I learned more about her backstory - how just a couple of years ago things had gotten bad enough that she actually had to go get another job and all but shutter her 10 year photography business. Today, we’re talking about how she turned what felt at the time like failure into an amazing comeback… that just keeps getting better!
    Links:
    Simple Sales Masterclass - https://www.thiscantbethathard.com/simple
    Melissa’s Instagram - https://www.instagram.com/melissaarlena
    Melissa’s website - https://www.melissaarlenaphotography.com
    Melissa’s Blueprint Review - https://www.melissaarlenaphotography.com/the-simple-sales-system-blueprint-review/

    • 36 min
    EP 130: Tales from the In-Person-Sales Crypt

    EP 130: Tales from the In-Person-Sales Crypt

    In keeping with the spooooky Halloween season, I’m dusting the cobwebs off my own personal crypt of In-Person Sales horror stories.  While IPS is widely known as the gold standard for selling photography - in some ways, with good reason - there's a bit of a dark side that few ever talk about... so today that's whta we're doing!

    LINKS:
    Simple Sales Masterclass

    • 25 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

jb4mickey ,

Such a practical podcast

I really look forward to Tuesdays and a new episode! Annemie’s advice, guests and ideas are so helpful and easy to digest!! Great show!

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