17 episodes

Audio is big news. More people are listening to audio content in more places and more ways than ever before. From traditional radio and streaming services to, yes, podcasts. And that means there are some amazing opportunities for businesses and brands to promote themselves using audio. If you’re new to the medium and are wondering how best to approach audio advertising, this podcast gives you the lowdown in easy-to-follow bitesize episodes. Your host is Matt Hopper, Co-founder and Creative Director of UK specialist audio agency Trisonic.

For more details about audio advertising visit https://trisonic.co.uk

Tripod: The Audio Advertising Podcast Trisonic

    • Business
    • 5.0 • 1 Rating

Audio is big news. More people are listening to audio content in more places and more ways than ever before. From traditional radio and streaming services to, yes, podcasts. And that means there are some amazing opportunities for businesses and brands to promote themselves using audio. If you’re new to the medium and are wondering how best to approach audio advertising, this podcast gives you the lowdown in easy-to-follow bitesize episodes. Your host is Matt Hopper, Co-founder and Creative Director of UK specialist audio agency Trisonic.

For more details about audio advertising visit https://trisonic.co.uk

    Exploring Audio Advertising: Linear Radio, Digital Audio, and Podcasts

    Exploring Audio Advertising: Linear Radio, Digital Audio, and Podcasts

    Exploring Audio Advertising: Linear Radio, Digital Audio, and Podcasts
    In this episode of Tripod, The Audio Advertising Podcast, we discuss the three main categories of audio advertising: linear radio, digital audio, and podcasts. We dive into the advantages and pitfalls of each medium, including issues of scale, targeting, attribution, and listener engagement. We provide a detailed analysis to help advertisers navigate these options. Matt Hopper in discussion with Trisonic’s Howard Bareham, Tom Balaam from Mindshare and Matt Rouse from Octave.
    00:00 Introduction to Audio Advertising
    00:29 Understanding Linear Radio
    03:30 Exploring Digital Audio
    08:45 Diving into Podcasts
    12:41 Conclusion and Next Steps
    If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.

    • 12 min
    The Power of Audio: Scale, Trust, and ROI

    The Power of Audio: Scale, Trust, and ROI

    The Power of Audio: Scale, Trust, and ROI
    In this episode of Tripod, The Audio Advertising Podcast, the discussion focuses on the compelling reasons for advertisers to choose audio media. Key points include the scalability and cost efficiency of Commercial Radio, its proven return on investment (ROI), the ability to target specific audiences through digital platforms, and the trustworthiness of radio as a medium. The hosts also emphasize the unique role of audio in creating a personal connection with listeners and how it supports other media by driving web traffic and brand recognition. Practical advice is given for new advertisers to test audio campaigns before committing substantial funds, leveraging the intimate and trusted nature of audio to achieve successful advertising outcomes.
    All these topics and more are explored in this episode by Trisonic’s Howard Bareham, Tom Balaam from Mindshare and Matt Rouse from Octave Audio.
    00:00 Introduction to Tripod: The Audio Advertising Podcast
    00:09 Why Choose Audio Advertising?
    00:21 The Power of Commercial Radio
    01:26 Targeting Specific Audiences
    01:49 The Role of Digital and Smart Speakers
    02:48 Building Trust and Brand Safety
    04:13 Creative Strategies in Audio
    05:07 Advice for New Advertisers
    05:51 Strengths and Weaknesses of Audio
    07:41 Conclusion and Teaser for Next Episode
    If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.

    • 7 min
    Exploring the Media Perspective of Audio Advertising

    Exploring the Media Perspective of Audio Advertising

    Exploring the Media Perspective of Audio Advertising
    In the first episode of Season 2 of Tripod, The Audio Advertising Podcast, host Matt Hopper turns the focus on the media perspective of audio. Joined by Trisonic Co-founder Howard Bareham and industry experts Tom Balaam and Matt Rouse, they delve into the growth of audio audiences, changes in the industry over the past 16 years, and the impact of technology and investment on Commercial Radio and Podcasts. They discuss the increasing accessibility of audio through smart devices and the importance of first-party data for advertisers.
    00:00 Welcome to Season 2 of Tripod
    00:58 The Rise of Audio Audiences
    01:27 The Impact of Media Consolidation
    04:09 Technology and Talent in Audio
    05:05 The Role of Podcasts
    06:15 Advertisers and Audio
    09:31 Future of Audio and Technology
    10:41 Data-Driven Advertising in Audio
    11:51 Conclusion and What's Next
    If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.

    • 12 min
    Podcast advertising for brands - a Gressingham Duck case study

    Podcast advertising for brands - a Gressingham Duck case study

    Welcome to Season 2 of Tripod, the audio advertising podcast. In this season we’ll be explaining how advertisers can connect with their customers using audio, what to use and when, with step by step guides on everything from linear radio to digital audio.
    We’re launching this season on the opening day of London’s Podcast Show 24, so in this episode we look at a brand that uses podcast advertising, and ask why and how they use it, and what kind of results they’re getting.
    The brand is Gressingham Duck, and our guest is Rebecca Alderton from Gressingham Foods. Your hosts are Trisonic's Matt Hopper and Howard Bareham.

    • 13 min
    Yes, but is it human?

    Yes, but is it human?

    It’s now possible to create audio ads entirely with A.I. But should we use A.I. in the creative process? And if so, when and how? In this episode, we’ll play an audio ad created by A.I. and discuss the role of A.I. in audio production.
    If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.

    • 6 min
    Change for change's sake?

    Change for change's sake?

    An ad made to be played on traditional radio may not sound right on streaming services or podcasts. In this episode, Matt, Debbie and Kieran explain why it’s important to adapt ads for different uses, and how adaptation can be extremely cost-effective.
    If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.

    • 3 min

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