Use Data to Grow Your Brand With Coterie’s VP of Growth, Ankur Goyal

In this episode of Ecommerce Marketing 101, we’re joined by Ankur Goyal, Vice President of Growth at baby care brand Coterie.
We discuss:

• How Coterie use customer data to create messaging and creative that sets them apart from competitors 
• How Coterie avoid siloing teams when working across multiple channels
• How the Coterie ambassador programme’s tiered structure optimises conversion by appropriately incentivising ambassadors
• The importance of having a specific Growth Designer to work on acquisition operations

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