As Primark confirms it has no plans to move online, fellow former highstreet giants Debenhams and Topshop are acquired by online-only rivals. In this episode of Views on the News we ask: who can live without ecommerce?
To answer this, and explore some of the challenges preventing highstreet brands moving into ecommerce, we get the expert insights of Paul Vallois, managing director of digital accelerator Nimbletank, Liam Patterson, CEO of Google Shopping Specialist Bidnamic, and Katie Streeter Hurle, Group Strategy and Planning Director at Shopper Media Group.
Katie and Paul kick off the discussion with analysis of Primark from 1:30 - 6:24.
Liam Patterson explores the challenges of delivery and returns from 7:15-12:10
Katie and Paul round up with an assessment of the tools shaping ecommerce in 2021 from 12:31 - 16:20
Propeller’s Views on the News is a news review podcast, in which three topical news stories are dissected by expert guests each giving their perspective on what it means for our industry.
Guests will be drawn from across the media and marketing spectrum and sometimes will include our own clients.