XLR8 - Episode 1: Digital First with Andrew Peryer The PEN Perspective Podcast

Hosted by Jalilah Gibson and Caz Hanrahan, our new XLR8 podcast series delves into answering your most common pain points and questions as you progress through your digital transformation journey in the pharma world.

We’ll be bringing you real-life stories and experiences from distinguished guests who have delivered customer and business value through the use of digital, starting by designing around the customer.

In our first episode, Jalilah and Caz are joined by Andrew Peryer, former Head of Digital for Established Medicines at Kyowa Kirin. Andrew is a highly experienced senior leader with a demonstrated history of working in pharma marketing and business development. He’s passionate about applying technology, customer-first thinking and data to healthcare problems through collaborative network models.

In this episode, Andrew will explore:

- Embracing a customer-first mindset
- Transitioning from a product provider for your customer to a trusted partner
- Understanding how experiences beyond our industry shape customer expectations
- Overcoming challenges in reshaping your go-to-market strategy
- Implementing an iterative approach in your digital transformation
- Strategic prioritisation and investment strategies for success

Listen to the full episode to accelerate your digital journey from theory to delivery.

If you have any questions/or comments feel free to reach out to Jalilah or Caz via their LinkedIn here:

Jalilah - https://www.linkedin.com/in/jalilah/

Caz - https://www.linkedin.com/in/catherine-caz-hanrahan-27455122/.

Thank you