51 min
Zawwar Khan on the Intersection of Media and Commerce "Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
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- Business
Zawwar Khan, a CPG consultant for creators (Rel Brands), joins Erik Torenberg to talk about his journey from being the youngest brand manager at Procter & Gamble and PepsiCo, to advising media creators on building their own commerce brands. He also shares some strategies for creators to expand beyond their audience, the potential of creator-incubated businesses, and the future of the creator economy through innovative financing and business models.
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SPONSOR:
Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.
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Recommended Podcast: Company Breakdowns
Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,
Spotify
Apple
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LINKS:
Zawwar Khan: https://www.hellorel.com/
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X/ TWITTER:
@eriktorenberg (Erik)
@zawwarkhan_ (Zawwar)
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TIMESTAMPS:
(00:00) Intro
(00:49) Zawwar’s journey from Brand Manager to CPG Consultant
(05:51) Evolution of Media and Commerce
(09:13) Strategies for Success
(16:56) Sponsor: Turpentine
(17:44) Rise of B2B Influencers and Creator Opportunities
(26:32) Potential of Creator-Led Ventures
(28:56) Building Brands as a Creator
(34:32) Venture Capital Perspectives on the Creator Economy
(40:09) The Future of Investing: Venture Studios for Creators
(49:25) Wrap
--
This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
Zawwar Khan, a CPG consultant for creators (Rel Brands), joins Erik Torenberg to talk about his journey from being the youngest brand manager at Procter & Gamble and PepsiCo, to advising media creators on building their own commerce brands. He also shares some strategies for creators to expand beyond their audience, the potential of creator-incubated businesses, and the future of the creator economy through innovative financing and business models.
--
SPONSOR:
Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.
--
Recommended Podcast: Company Breakdowns
Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,
Spotify
Apple
--
LINKS:
Zawwar Khan: https://www.hellorel.com/
--
X/ TWITTER:
@eriktorenberg (Erik)
@zawwarkhan_ (Zawwar)
--
TIMESTAMPS:
(00:00) Intro
(00:49) Zawwar’s journey from Brand Manager to CPG Consultant
(05:51) Evolution of Media and Commerce
(09:13) Strategies for Success
(16:56) Sponsor: Turpentine
(17:44) Rise of B2B Influencers and Creator Opportunities
(26:32) Potential of Creator-Led Ventures
(28:56) Building Brands as a Creator
(34:32) Venture Capital Perspectives on the Creator Economy
(40:09) The Future of Investing: Venture Studios for Creators
(49:25) Wrap
--
This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
51 min