We Break Down The Branding Mistakes Behind This Mock Fried Chicken w/ Life Raft Treats

These days my favorite trend on social media is the “is it cake?” trend. Bakers the world over try to bake cakes that look like real world objects.

Today's founders look to take it a step further and will have you asking, “is it ice cream?” It's a tantalizing treat that's worth a whopping $5M valuation. Will the sharks bite or will this founder duo leave them with a brain freeze?

Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for:

• Does a product have to solve a problem?
• Latching on to a viral trend
• How to avoid disjointed branding

Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com

Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.