You Don't Know Vietnam

Ian Paynton - We Create Content
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You Don't Know Vietnam

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

  1. E40: Why your brand MUST connect with Vietnamese women (and how!)

    5 NOV

    E40: Why your brand MUST connect with Vietnamese women (and how!)

    Angélique Masse Nguyen and Duong Phan founded NOI, an agency that helps brands understand and communicate better with Vietnamese women. In this episode, they explain how Vietnamese women hold most of the purchasing power in Vietnam but still feel underrepresented in Vietnam's advertising and media landscape. They give insight about women's spending behaviours and share tips on how brands and marketers can authentically connect to the head of the family firm. They explore what brands are doing...

    35 min
  2. E39: Fighting the dark side of Vietnam's rapid development: human trafficking

    22 OCT

    E39: Fighting the dark side of Vietnam's rapid development: human trafficking

    On this episode of You Don't Know Vietnam, we have the pleasure of talking to Michael Brosowski, the Founder and Strategic Director of Blue Dragon - a children's foundation that's been doing some of the most important and awe-inspiring work in Vietnam. To date, Blue Dragon has rescued almost 1,700 people from human trafficking. They've helped send 6,400 kids to school, placed almost 500 teens in jobs, and was instrumental in rescue efforts during the recent Typhoon Yagi and the subsequent lan...

    1h 7m
  3. E38: Demonslayer talks Vietnamese creativity in Hollywood and reviving rare 80s V-Wave

    8 OCT

    E38: Demonslayer talks Vietnamese creativity in Hollywood and reviving rare 80s V-Wave

    Meet artist, DJ and producer Dan Nguyen, or Demonslayer. From archiving and reviving Californian V-wave from the 80s to DJing the Hollywood premiere of HBO's The Sympathizer, Dan has been representing Vietnamese creativity for as long as we can remember. Today, he tells us why Vietnam is finally getting the global recognition it deserves, what it was like growing up in a Vietnamese household in L.A, and what shocks him most when he returns. If you enjoy this conversation or think someone...

    35 min
  4. E37: The challenge of being a modern Vietnamese mum - and why they manage the money!

    24 SEPT

    E37: The challenge of being a modern Vietnamese mum - and why they manage the money!

    Diep Hoang is a content creator and mother and baby influencer on the channel Love At First Shine. She also has a podcast with her husband where they talk openly about the challenges faced by couples in the modern Vietnamese family. On this episode of You Don't Know Vietnam Diep tells us about the pressures faced by young mums in Vietnam and how she juggles traditional Vietnamese values with modern parenting. She also shares how the Vietnamese family is changing, how Vietnamese women have all...

    28 min
  5. E36: Why doing business in Vietnam is an uphill battle (and how to win)

    27 AUG

    E36: Why doing business in Vietnam is an uphill battle (and how to win)

    Marina Tran-Vu is the founder and CEO of EQUO, a Vietnam-based startup that produces eco-friendly products to tackle the big problem of single use plastics. EQUO makes everything from takeaway food containers and cutlery to tote bags, tumblers and super cute pencils you can plant once you're done drawing. Today, Marina tells me why she chose Vietnam as a place to tackle plastic and whether or not Vietnamese consumers care about sustainability. She shares why Vietnam is a difficult place to do...

    34 min
  6. E35: The rise of craft, "speakeasies", and Vietnam's first ever whiskey distillery

    13 AUG

    E35: The rise of craft, "speakeasies", and Vietnam's first ever whiskey distillery

    Michael Rosen is a co-founder of Về để đi Spirits, a contemporary liquor brand and distillery making craft gin, rum, creme de cacao, triple sec and... wait for it... whiskey. Today, Michael tells me why Vietnam is surprisingly good for distilling whiskey (maybe even better than Scotland?). He tells me why Về để đi celebrates the unpredictable energy of urban Vietnam in its brand positioning, and what's going on with Vietnam's explosion of cocktail bars. He also shares why the time is now for ...

    37 min
  7. E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape

    30 JUL

    E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape

    Hailing from the graffitied streets of Paris, Nodey came to Vietnam to explore his Vietnamese roots through music. The result? His unique sound inspired by old school hip hop, high tempo electronic music, and Vietnamese samples. Plus, a great studio album called ":-)", an epic music video for the song Đôi Khi featuring Suboi, as well as regular 3am appearances gracing Vietnam's nightclub scene with his high-energy sounds. Today, Nodey shares why the pandemic was a watershed moment for the Vi...

    31 min
  8. E33: Communal upbringings, gossip, and their impact on marketing in Vietnam

    16 JUL

    E33: Communal upbringings, gossip, and their impact on marketing in Vietnam

    Linh Dao Smooke is the COO of Hackernoon, a tech community website that has more than 45,000 contributing writers and millions of readers each month. But today, me and Linh talk about pretty much everything EXCEPT Hackernoon. From how she thinks Vietnam is perceived by people in America, to her experiences being raised the heart of Hanoi's Old Quarter, and what shocks her most when she returns to Vietnam today. We also talk about the importance of brands earning trust with word of mouth and s...

    39 min
See All (40)

About

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

Information

  • Creator
    Ian Paynton - We Create Content
  • Years Active
    2023 - 2024
  • Episodes
    40
  • Rating
    Explicit
  • Copyright
    © 2024 You Don't Know Vietnam
  • Show Website
    You Don't Know Vietnam

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