Fuse - The PR, Marketing and Communications Podcast

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Fuse - The PR, Marketing and Communications Podcast

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals - PRCA. Hosted by Farzana Baduel, this PRCA podcast explores the evolving landscape of global communications. Fuse brings together leaders from public relations, politics, business, academia and media to spark new ideas and ignite innovation. #PRCAfuse

  1. From Intern to Industry Leader: Ishtar Schneider’s Insights on Purpose-Driven PR

    19 NOV

    From Intern to Industry Leader: Ishtar Schneider’s Insights on Purpose-Driven PR

    In this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Ishtar has championed purpose-driven projects, including Mars Petcare’s campaign to make Australia more pet-friendly, and has developed Australia’s first-ever online Certificate in Healthcare PR.Through dynamic storytelling and practical insights, Ishtar reflects on her global perspective in PR, her ongoing work to support women in the industry, and her role as Chair of the PRCA Equity Inclusion Advisory Board. Additionally, she has served as Co-Chair of PRCA Health Group and is a decorated leader recognised by the PRCA, Aspen Rising Leaders, and others. From PRWeek’s Health & Pharma accolades to B&T’s 30 Under 30, Ishtar’s story is one of resilience, creativity, and impactful change. This episode is for listeners who aspire to build inclusive, globally-minded PR careers that empower both clients and communities. Join Farzana and Ishtar for a conversation that is as insightful as it is inspiring, exploring what it means to lead with purpose in today’s PR landscape. Connect with Ishtar Schneider: LinkedIn: Ishtar Schneider Twitter: @ishtar413 Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.ukDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    48 min
  2. Public Engagement and the Future of PR with Professor Lee Edwards

    4 NOV

    Public Engagement and the Future of PR with Professor Lee Edwards

    In this episode of PRCA Fuse, Farzana speaks with Professor Lee Edwards, a leading academic in strategic communications and public engagement at the London School of Economics (LSE). With a unique background that bridges both academia and the PR industry, Lee brings a rich perspective on the socio-cultural dynamics of public relations, power, and diversity. Professor Edwards, who spent six years in the PR industry working with major clients such as Microsoft, now focuses her research on how power operates in and through public relations, as well as how public engagement can enhance citizen participation. In this episode, she shares insights on the evolving role of PR in media policy, the rise of AI, and the importance of addressing diversity and inclusion in the communications field. In This Episode, We Explore: Lee’s journey from technology PR to becoming a professor of strategic communications at LSE How her industry experience informs her academic research and teaching The socio-cultural perspective on PR and its impact on power dynamics The role of public relations in media policy and enhancing public engagement How AI is reshaping the PR industry and the ethical considerations surrounding it Key insights from her book Power, Diversity, and Public Relations and the future of DEI in communications Connect with Professor Lee Edwards: LinkedIn: Lee Edwards Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    1h 12m
  3. Tech PR and Innovation with Richard Fogg

    24 SEPT

    Tech PR and Innovation with Richard Fogg

    In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands. Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive to leading a successful MBO, Richard’s career is a testament to resilience and innovation in the fast-evolving tech sector. In This Episode, We Explore: Richard’s journey from intern to CEO of CCGroup Leading the MBO of CCGroup and transforming it into a global tech PR powerhouse How CCGroup is evolving to meet changing client needs in the fast-paced tech landscape The role of data and behavioural science in shaping marketing and sales strategies. How Richard and his team are leveraging AI to stay ahead in the industry Connect with Richard: LinkedIn: Richard Fogg Website: CCGroup Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk  Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    59 min

  4. 10 SEPT

    ESG, Creativity, and Leadership in PR: Lessons from Third City's Mark Lowe

    In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK’s leading independent PR agencies. Mark’s impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry’s approach to ESG and creativity. Under his leadership, Third City has been recognised as the ESG Consultancy of the Year by PR Moment and achieved B Corp status, highlighting the agency’s commitment to ethical practices and social impact. In This Episode, We Explore: Mark’s journey from a background in acting, music, and politics to founding Third City. The ethos of Third City and its unique support for creative side hustles. Achieving B Corp status and what it means for Third City as a leader in ESG. The evolution of the PR industry since 2011 and the trends shaping the future of PR and communications. Mark’s approach to adapting PR strategies in response to changing consumer behaviour in tech. Connect with Mark: LinkedIn: Mark Lowe Twitter: @ThirdCityPR Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel For questions and inquiries, please contact: Executive Producer:David Olajidedavid@curzonpr.com Podcast Manager and Editor:Ikechukwu Mgbenweluike.mgbenwelu@org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    1h 4m
  5. The Power of Purpose-Driven Leadership with Julietta Dexterr

    13 AUG

    The Power of Purpose-Driven Leadership with Julietta Dexterr

    In this episode, host Farzana Baduel engages in an inspiring conversation with Julietta Dexter, a trailblazer in the world of communications and a champion of female empowerment in business.  Julietta Dexter is the co-founder and former CEO of The Communications Store (TCS), a leading strategic brand development and communications partner for the world’s most iconic brands. Under her leadership, TCS became synonymous with integrity, values-driven business, and female empowerment. With over 25 years of experience, Julietta has expanded her influence across industries and continents, including launching TCS into the US market.  In This Episode, We Delve Into: The origin story of TCS, starting a communications agency at 26. Julietta’s passion for supporting women in business through organisations like Smart Works Charity Julietta’s book “Good Company: How to Build a Business Without Losing Your Values” Julietta’s latest ventures with ScienceMagic and her advisory roles The evolution of the PR and communications industry over the past two decades,  Future trends shaping brand communications. Connect with Julietta: LinkedIn - Julietta Dexter Follow Dan & Farzana on Social Media: Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

    1h 12m
  6. The AI Advantage in PR — A Deep Dive with Andrew Bruce Smith

    30 JUL

    The AI Advantage in PR — A Deep Dive with Andrew Bruce Smith

    In this episode, host Farzana Baduel engages in an enlightening conversation with Andrew Bruce Smith, a leading expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics. Andrew Bruce Smith brings over 38 years of experience to the table, having strategically integrated AI into digital communications programmes for some of the world's largest brands. With a strong foundation in Philosophy and Mathematical Logic, Andrew has pioneered the adoption of AI content tools and has shared his expertise with over 3000 organisations, including NATO, NHS, Specsavers, Sky, Jaguar Land Rover, and Disney. In This Episode, We Explore: Andrew’s pioneering work in AI programming languages and content tools. Integrating AI into digital communications for global brands. The challenges and opportunities of adopting AI in PR. How AI can enhance PR campaigns and creativity. The future of AI in media relations, content production, and account management Ethical considerations in using AI to combat fake news and misinformation. Recommendations for AI tools and emerging technologies in the PR industry. Connect with Andrew: LinkedIn: Andrew Bruce Smith Twitter: @andismit Website: Escherman Follow Dan & Farzana on Social Media: Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@gmail.com  Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

    1h 40m
  7. The Power of Numbers in PR: Darryl Sparey on Metrics that Matter

    16 JUL

    The Power of Numbers in PR: Darryl Sparey on Metrics that Matter

    In this episode, host Dan Gold engages in a ‘PR numbers’ conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy. Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaigns that drive a demonstrable return on investment. With a background in sales, marketing, and digital PR, Darryl offers a unique perspective on integrating SEO tools and lead-generation tactics into PR strategies. In This Episode, We Explore: Key lessons from SEO and sales applied to communications Measuring brand awareness and its impact on business goals The integration of SEO tools and lead-generation tactics with traditional PR efforts The importance of the AMEC framework in PR and communications Coverage reporting versus lead generation and early analytics pivoting campaigns to success Connect with Darryl: Twitter: @darrylsparey www.hardnumbers.co.uk Follow Dan & Farzana on Social Media: Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@gmail.com Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.

    48 min
  8. Behind the Byline — From Journalism to PR with John Harrington

    25 JUN

    Behind the Byline — From Journalism to PR with John Harrington

    In this episode, host Farzana Baduel engages in a fascinating conversation with John Harrington, an experienced editor and digital journalist, renowned for his editorial projects and deep understanding of media, politics, business, culture, and current affairs. John Harrington is the Editor of PRWeek UK, with a career spanning over a decade in the industry. He holds a postgraduate diploma in journalism from City University and a first-class degree in politics and history. Named Best Digital Journalist/Blogger at the 2019 PRCA Digital Awards, John brings expertise to the conversation. We explore John's journey from journalism to PRInsights into the dynamic world of media and journalism PR Week’s Top 150, UK Powerbook, Best Places to Work, and 30 under 30 initiatives. The future of PR and the importance of storytelling in communication The role of storytelling and editorial in enhancing PR strategies The significance of PR's expanding influence in the C-suite Connect with John:Twitter: @john_Harringwww.prweek.comFollow Dan & Farzana on Social Media Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.

    1h 4m
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'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals - PRCA. Hosted by Farzana Baduel, this PRCA podcast explores the evolving landscape of global communications. Fuse brings together leaders from public relations, politics, business, academia and media to spark new ideas and ignite innovation. #PRCAfuse

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