Music Business Breakthrough: Amplify Every Release

Cheryl B. Engelhardt
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Music Business Breakthrough: Amplify Every Release Podcast

Created by GRAMMY®-nominated composer and certified trauma-informed success coach, Cheryl B. Engelhardt, this podcast (formerly Key Conversations) is for career musicians ready to level up. From conversations with industry experts to transformative coaching & advanced concepts, Cheryl guides you to build & optimize your systems - whether email, calendars, or nervous systems - so you can double your impact & income. Cheryl's insights emphasize self-awareness and personal growth, helping musicians thrive beyond typical music marketing and business strategies. Dig in deeper in the Releasify App.

  1. 17 SEPT

    605: Smart Financial Systems for Musicians

    In this episode, we dive into practical financial systems for musicians and freelancers, focusing on organization rather than just making money. We cover everything from separating personal and business finances to the benefits of LLCs and how to maximize travel points. Key Topics Covered: Separate Personal and Business Finances: Importance of using separate bank accounts and credit cards for personal and business-related expenses. Tax Benefits: How keeping your finances separate makes it easier to prove you're running a business, allowing for tax deductions on expenses like gear, coaching, and travel. Financial Structure in Relationships: Managing personal accounts to avoid financial conflicts, especially when combining finances in partnerships. LLCs Explained: Why musicians should consider creating an LLC to protect personal assets and the potential tax benefits of doing so. Credit Card Travel Points Hacks: Strategies to maximize points for travel by using specific cards and transferring points to travel partners for a much higher return on value. Resources Mentioned: How to maximize travel points: Learn how to get up to 10-15x points using the right credit cards.👉 www.inthekey.co/cards Amplify Mastermind: Join the Amplify Mastermind for more insights into running your music business, personal finances, and optimizing your career.👉 www.inthekey.co/amplify

    10 min

  2. 12 SEPT

    604: Pro-Level Time Management for Musicians

    In this episode, Cheryl B. Engelhardt dives deep into one of her favorite topics: time management for musicians. She shares a game-changing strategy that challenges the traditional use of to-do lists and instead emphasizes the power of a calendar system. Cheryl explains why to-do lists can often become overwhelming and how shifting tasks into a structured calendar can create more time, reduce stress, and ultimately help you become more effective in your music career. Key Takeaways: Ditch the To-Do List: Cheryl highlights the limitations of to-do lists, which often become overwhelming and lead to a sense of constant pressure. Instead, she advocates for transferring tasks directly into a calendar, where they can be managed in time and space. Embrace the Calendar System: By scheduling tasks in a calendar, you can alleviate mental clutter, trust your future self to complete tasks, and create a reliable structure that supports your goals. Flexibility within Structure: Cheryl discusses the importance of being flexible with your calendar, allowing yourself to move tasks if needed, but with a rule: don’t move a task more than three times. This helps maintain integrity with your past self and keeps you accountable. Prioritize Your Own Goals: Cheryl encourages musicians, especially those who are prone to people-pleasing, to prioritize their own goals in their calendars. She discusses the common pitfall of only scheduling commitments for others and not leaving room for personal projects. Align with Your Champagne Win: Focus on doing at least one thing each week that will move your career forward. Cheryl emphasizes the importance of small, consistent actions that lead to progress over time. Overcoming Emotional Blocks: Cheryl provides tips for overcoming emotional resistance to completing tasks, such as fear or procrastination, by building a strong relationship with your calendar and honoring your commitments. Actionable Steps: Try It Out: For one week, ditch your to-do list and use a calendar system instead. Schedule every task and honor those commitments as they appear in your calendar. Create Boundaries: Ensure that your calendar reflects your priorities, not just the needs of others. Schedule time for your personal projects and goals. Set Weekly and Daily Goals: Each week, set one goal that will move your career forward. Break it down into daily actions that you can realistically achieve. Be Gentle with Yourself: Adjusting to a new system takes time. Be patient and give yourself grace as you transition to this new way of managing your time. Quote of the Episode: "The best calendar system is the one that you use. It’s about creating a system inside your calendar that lets you thrive, not just survive." Resources: Cheryl's 1:1 coaching Join Cheryl's mastermind, Amplify Connect with Cheryl: Website: www.inthekeyofsuccess.com Instagram: www.instagram.com/musiccareercoach Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review. Your support helps us reach more musicians and make a bigger impact!

    11 min

  3. 5 SEPT

    603: The Power of The Goal & The Data

    In this episode, Cheryl B. Engelhardt dives into one of the most crucial yet often overlooked aspects of a musician's journey: goal setting. But, like, PRO-level goal setting! Cheryl introduces the concept of "Champagne Wins"—specific, celebratory milestones that go beyond traditional goal-setting and push you to aim higher. She explains why typical goals like "getting more followers" fall short and how defining a clear, measurable objective can lead to greater success and satisfaction in your career. Key Takeaways: Champagne Wins: Goals should be so specific that you know exactly when to celebrate. Cheryl shares her personal experience of setting a seemingly unreasonable goal—getting a GRAMMY® nomination—and how that led to her breakthrough success. SMART Goals with a Twist: While SMART goals are common, Cheryl advocates for pushing beyond "reasonable" and embracing ambitious, clear-cut objectives that inspire action and accountability. The Importance of Sharing Goals: You're twice as likely to achieve your goals if you share them with others. Cheryl discusses the power of community and accountability in amplifying your chances of success. Actionable Steps: Learn how to break down your Champagne Wins into actionable tasks, using Cheryl's example of gaining 1,000 Spotify streams as a roadmap. Resources Mentioned: AMPLIFY Mastermind: A supportive community where musicians set, share, and achieve their Champagne Wins. Learn more at www.inthekey.co/amplify. SubmitHub: A platform for pitching your music to playlist curators. Get free credits at www.inthekey.co/submithub. Releasify App: A must-have tool for managing your music releases. Download here for free! Episode Highlights: (01:05) Why being "unreasonable" led Cheryl to a GRAMMY® nomination. (05:40) The surprising data behind sharing your goals with others. (08:12) A step-by-step guide to achieving 1,000 Spotify streams on your next single. Call to Action: Join Cheryl and other career musicians in the AMPLIFY Mastermind to set your Champagne Wins and surround yourself with a community of like-minded artists. Visit www.inthekey.co/amplify to learn more. Next Episode Teaser: Tune in next week when Cheryl will be discussing the critical role of your calendar as a major success system.

    11 min

  4. 29 AUG

    602: Ditch the Default, Discover Your Commitment

    In this episode, Cheryl dives deep into the powerful concept of "Commitment vs. Default." If you’ve ever found yourself feeling stuck despite doing all the “right” things in your music career or life, this discussion is for you. Cheryl explores how our subconscious default behaviors, often formed in childhood, can hold us back from achieving our true potential. She walks listeners through identifying these default behaviors and replacing them with a commitment that aligns with their true values and goals. Key Takeaways: Commitment vs. Default: Understand the difference between your automatic, survival-mode behaviors (your default) and the empowered, intentional actions that align with your goals (your commitment). Identifying Your Default: Cheryl guides you through exercises to identify the “tantrum statement” that reveals your default behavior. Crafting Your Commitment: Learn how to create a commitment statement that reflects your true values and can serve as a compass for decision-making. Real-Life Application: Cheryl shares a personal story about how she applied this concept during a challenging situation, highlighting the importance of shifting from default to commitment in real time. Action Steps: Identify Your Default: Reflect on past situations that triggered frustration or anxiety and identify your knee-jerk response. Craft Your Commitment: Use the exercises in this episode to create a simple statement that encapsulates your core values and mission. Apply It: Start applying your commitment in your daily life, especially in moments where your default behavior would typically take over. Resources Mentioned: Amplify Membership: Dive deeper into these concepts and more by joining Cheryl's Amplify membership community. Learn more here. Releasify App: Download this free app to access a wealth of resources designed to support your music career and personal growth. Download here. Connect with Cheryl: Website: www.inthekeyofsuccess.com Instagram: @musiccareercoach Subscribe & Review: If you enjoyed this episode, be sure to subscribe to the podcast and leave a review. Your feedback helps us reach more listeners and create better content!

    15 min

  5. 23 AUG

    601: The Musician's Success Cycle (and why every musician needs it!)

    In this first episode of season six of the Music Business Breakthrough podcast, Cheryl introduces a transformative framework known as the "Musician Success Cycle," designed to help musicians navigate the complexities of their careers with clarity and strategic focus. The cycle is a practical tool for understanding where musicians stand in their career development and what actions to prioritize at different times. The concept of the Musician Success Cycle arose from a personal experience shared by Cheryl when on tour in Switzerland in 2007. This led to the development of a cyclical model for managing a music career, acknowledging that a musician's journey is not linear but rather involves recurring phases. Phase 1: Learning and Determining This phase focuses on goal-setting and acquiring the necessary skills and knowledge. Musicians assess what they want to achieve in this cycle and identify any learning opportunities, such as courses or workshops, that can support their goals. Phase 2: Creation In this phase, musicians produce the essential assets needed for their careers, such as new music or fan engagement tools. This is a creative period where the emphasis is on generating the content or products that will be promoted in later phases. Phase 3: Admin (Preparing and Sharing) Often overlooked, this phase involves handling administrative tasks like branding, metadata organization, and system setups. These foundational activities are crucial for a smooth transition to the next phase. Phase 4: Pitching and Promotion Here, musicians actively promote their work to audiences, industry professionals, or licensing agents. Preparation is key; musicians should be ready for potential high-demand scenarios, such as an influx of new fans or interest from industry figures. Phase 5: Fulfillment (Monetizing and Maintaining) This phase involves executing the plans set out in previous phases, such as performing at gigs or managing revenue streams. It's about capitalizing on the groundwork laid earlier and maintaining momentum. One common challenge addressed in the podcast is managing multiple projects that may be in different phases of the cycle. Cheryl advises aligning personal energy and focus rather than juggling tasks across different projects to avoid burnout. Another challenge is differentiating ongoing life responsibilities from project-specific tasks. The key is to recognize that routine activities, such as financial management or teaching, provide a stable foundation but are separate from the specific goals set within the cycle. For more detailed guidance, listeners are encouraged to check out the mini-course on the RELEASIFY app by visiting www.inthekey.co/app or on a desktop at www.inthekey.co/cycle.

    11 min
  6. 521: Inside the GRAMMY- Nomination Controversial Category [BONUS]

    01/01/2021

    521: Inside the GRAMMY- Nomination Controversial Category [BONUS]

    In this very special and timely episode, GRAMMY-nominated artist Joanie Leeds (www.joanieleeds.com) shares about the recent drama in her category of Best Children's Music. Join us as we have an important, introspective, yet SUPER fun conversation about activism, female empowerment, and the GRAMMY process.  Support the show (http://www.paypal.me/cbemusic)

    37 min
  7. 520: The 12 Days of AMPLIFY Wins [Day 12, Session #2] KEATS & Josh

    25/12/2020

    520: The 12 Days of AMPLIFY Wins [Day 12, Session #2] KEATS & Josh

    Today, meet Chris KEATS and Josh Bradford in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!KEATS: http://www.keatsofficial.com Josh: http://www.instagram.com/joshbradfordmusic  Support the show (http://www.paypal.me/cbemusic)

    26 min
  8. 519: The 12 Days of AMPLIFY Wins [Day 12, session #1] Sharman & Emma

    25/12/2020

    519: The 12 Days of AMPLIFY Wins [Day 12, session #1] Sharman & Emma

    Today, meet Sharman Nittoli and Emma Back in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!Emma: http://www.emmabackmusic.com Sharman: http://www.sharmannittoli.com  Support the show (http://www.paypal.me/cbemusic)

    26 min
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About

Created by GRAMMY®-nominated composer and certified trauma-informed success coach, Cheryl B. Engelhardt, this podcast (formerly Key Conversations) is for career musicians ready to level up. From conversations with industry experts to transformative coaching & advanced concepts, Cheryl guides you to build & optimize your systems - whether email, calendars, or nervous systems - so you can double your impact & income. Cheryl's insights emphasize self-awareness and personal growth, helping musicians thrive beyond typical music marketing and business strategies. Dig in deeper in the Releasify App.

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