147 episodes

Personal and Corporate Branding Podcast. Interviewing Branding Experts. Key areas: Personal Branding, Corporate Branding, Social Media, Digital Publishing, Book Publishing

Personal Branding Podcast Bernard Kelvin Clive

    • Business
    • 4.6 • 43 Ratings

Personal and Corporate Branding Podcast. Interviewing Branding Experts. Key areas: Personal Branding, Corporate Branding, Social Media, Digital Publishing, Book Publishing

    Brand Nuggets

    Brand Nuggets

    Tips to grow your brand







    * FInd your unique audince* Feed them value - over deliver* Generate 'Word of Mouth Marketing' - Power referrals* Feedbacks - get them and use them properly* Stay Consistrent* Stay Creative - Be diffirent







    Branding Resources

    • 6 min
    Daring Greatly 2022

    Daring Greatly 2022

    12 Things to Dare in 2022







    “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ― Andre Gide







    There comes a time in our lives that we must step out of our comfort zones and prisons and get into new territories. 







    We all have some areas that we need to Dare to venture into in the coming year. So, today I present to you some ideas for daring discoveries. Go through and give it a shot.







    1. Dare to Break mental strongholds







    It all begins in the mind. Your mind is either your prison or palace. Several people have been stopped not by demons but by their own beliefs: self-limiting believes. So many “I can’t” block the flow of possibilities. To do and have more, one must first believe. Expand your capacity to receive. Sometimes we place a cap on what we can achieve based on our past failures, which ought not to be so. Until one breaks self-imposed barriers in the mind, success becomes a wild goose chase. Believe you can and work towards it. See it first in your mind then work towards it. 







    “Don’t let mental blocks control you. Set yourself free. Confront your fear and turn the mental blocks into building blocks.” ― Dr. Roopleen







    2. Dare to Raise the bar on yourself







    Truth be told, unless you deliberately upgrade yourself and see the worth in you, people will always treat you less than you deserve. They will devalue you and underpay you. You must dare to make a conscious effort at all costs to work harder on yourself, become a better person in your niche.







    I believe you are capable of achieving more. Place a demand on yourself, sacrifice more and stretch to reach for great heights. Self-worth is your first wealth.







     "I dare you, while there is still time, to have a magnificent obsession." ― William Danforth







    3. Dare to Write a book







    Writing may not come easily for everyone, however, everyone has a story, an experience, lessons to share. This may be the best time to write that book for you. Your story needs to be heard. Whether aiming at becoming a bestseller or not, make it a goal to share your story, lessons, strategies, and thoughts with the world. Listen, you may be helping someone you may never meet or know. Just start writing.







    At best hire a ghostwriter to professionally help you with your book.







    4. Dare to go on a date







    If you've been postponing the idea for the date, now might be a good fit to give it a shot. Yeah either married or single, you can just pick a location to go spend some quality time with yourself, your spouse, fiancée, or family. It makes a lot of difference. Hey, why don't you dare ask that person you've been admiring all this while for a date? You may be lucky, dare, go for it!







    5. Dare to Travel/ tour/ retreat/ vacation







    Travelling opens are a new world of possibilities, to meet people of diverse cultures, lifestyles, and beliefs. It offers you an opportunity to learn and have fun. Perhaps, you have never traveled outside your village, town, city, or country. This may be the time to do so. Plan for that trip today.







    Additionally, Dare to Go on a retreat!







    You also deserve some vacation.







    Go out of town, find a serene place to meditate, have deeper soul searching, pray and commune with God.







    6. Dare to learn a language







    Language is a very powerful communication tool, if you are at least multilingual the better. Learning a new language can be empowering, just add one more you your list.

    • 14 min
    Prep your Brand

    Prep your Brand

    "If you don't prepare you will repair" - Bernard Kelvin Clive







    The Power of Brand Preparation.







    In this episode I talked about the power of preparation in brand building.







    Preparation is a critical process in the brand-building journey. If you don't prepare you'll repair. So start right and build right, prepare!

    • 6 min
    21 Tips for Writers, Authors & Publishers

    21 Tips for Writers, Authors & Publishers

    "Find a balance between the art of writing and the business of publishing"







    As an author, the question that has been asked on countless occasions has been 'How do you find inspiration to write?'Today, I will share with you some simple truths and challenges faced by writers and authors alike.Listen, there would be days you have the drive and internal motivation to write, the flow will be natural and uninterrupted. And well there will be other days that regardless of what you do, the inspiration and flow will not be there.Yeah, that's life, don't let the not-so-good days discourage you.The recent pandemic (Covid-19) took the world by surprise. While it shut down some businesses it also reshaped the minds of others.Before this, many thought to themselves they were too busy to slow down to enjoy the simple pleasures of life or pursue the list on their bucket list were awaken to the realities of life.For the last 12 months, I have seen several people writing and publishing books, yes! Surprised? Suddenly, they've got the time to write and share their stories and ideas with the world.Truth be told, sometimes it takes an uncertain tragic situation to turn men towards living their dreams.The thing is that, if one desires to write, every day presents an opportunity to do so, it might not be as fast as one desires, but there will be progress. That simple action and habit will lead to many creative ideas being birthed.We are all sometimes slack, slow, and lazy about taking simple action, but when we commit to it, a whole new world of possibilities is born.So, here are simple tips and tweaks to help you in your writing and publishing journey.1. Block some time off your daily schedule to write. It could just be 30minutes.2. Write when you are inspired or not. It's the habit that counts.3. Treat your first draft as such, it's a draft, don't try to polish it during the writing process.4. If you are writing a book, make it a great one. Put all your all into it. That's the beginning of your success.5. Invest in a professional editor6. The secret has been to always start promoting your book before it's ready. Promote before publishing.7. Great writers are readers as well. So read other books, build yourself up.8. Join a network of writers and authors, this helps greatly.9. Quality design sells. Get a professional cover and book layout designer to do your book cover and typesetting.10. No matter how great a writer you are, never try to do everything on your own. Engage the expertise of others, it pays!11. Don't stress yourself over who should write the foreword for your book12. If you desire to stay in the game for a long time then, consider writing multiple books(series) than trying to make a killing from just one book.13. Book tiles do change. Your current book title may need to change before publishing14. Publish on Amazon and other platforms. Sometimes smaller platforms may offer you more royalties. Don't be limited, spread!15. Make friends with bloggers, publicists, and book reviewers, if not hire them when necessary. They help create buzz around your book.16. Blogging and podcasting are great marketing channels. If you can, consider guest blogging and podcasting. They are a prodigious book promotional avenue.17. Get reviewers for your book online. Reviews help to drive sales for your book.18. Prepare to be a guest on TV/Radio, Podcasts, etc. An avenue to market your book.19. Get an author website or landing page for your book. Giveaway some content!20. Be consistent and committed to writing. Craft your writing style. Write for your ideal audience and grow!21. Learn well the art of writing and the business of publishing. Book Publishing is a big business, do all you can to stand out!Bernard Kelvin CliveAmazon bestselling author of over 50 published books.

    • 13 min
    Convo on Branding, Rebranding, and Repositioning with a Brand Strategist – Susan Meier

    Convo on Branding, Rebranding, and Repositioning with a Brand Strategist – Susan Meier

    In this episode, I discussed the subject of branding and rebranding with Susan Meier.







    Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consulting Group, Susan has helped the world's leading brands understand their customers, evolve their strategic vision, and create effective communication. Based on her experiences, she developed a workbook that equips entrepreneurs and small business owners with the same tools her Fortune 50 clients use to identify their brand's unique niche and craft their key messages.







    RESOURCES:







    Books by BKC www.Amazon.com/author/bernardkelvin

    • 33 min
    Common Mistakes People Make When Building a Brand

    Common Mistakes People Make When Building a Brand

    "Branding is more than just a creative name and cute logo..." - Bernard Kelvin Clive







    Building a brand is about much more than coming up with a brand statement, logo, and colors. And still, too many businesses seem to think that’s all there is to it. This is why so many of them end up getting lost in the sea of other competitors and can’t seem to stick with their audience. But if your goal is to get your brand out there and attract the right people, you have to know how to build a brand strategy and avoid some crucial mistakes. Here are a few of them.







    Not Starting with a Brand Strategy







    The biggest issue is not coming in with a strategy. You should always start with your biggest competition and see what they’re doing. This will inspire you as to what you can do and how you can differentiate yourself. You also need to have a clear audience of who you’re catering to. Remember, this is all about your customer and aligning yourself with their experience. If you start from this angle, you’ll realize that fonts and colors have very little to do with your brand. It’s about being as persuasive as possible to your core audience.







    Not Delegating







    This is another major issue for many companies. They might want to put their in-house marketing team on the job when they might not understand all the aspects of branding. Branding online and offline are two completely different things, and people who do not have the expertise to build a brand online cannot be expected to learn on the fly and get good results.







    You need to hire a team for the job and find one with significant experience working on this type of project. People like main-rose.com are a perfect example. Outsourcing online branding will result in better results and will allow you to save time and money. You’ll also be able to allocate your team to asks they are better at.







    Cutting Corners







    A lot of people try to build their brand on the cheap. The issue is that a cheap brand will become synonymous with who you are, and it will be very difficult to shake off. This is why you need to invest all that you can into a proper design at first. While the logo isn’t everything, it is still a very important part of branding, so don’t make the mistake of hiring someone on Fiverr to do the job. What you’ll get is a mishmash of overused stock photos and cheap fonts. While you can get away with a cheap site at the beginning, make sure that the colors and logos are consistent and that the logo is professionally made.







    One of the big issues with having a cheaply made logo is that you might have difficulty transposing it to different formats. You don’t want to have to redesign the logo so that it looks the same on print and online.







    These are a few examples of mistakes people make when building their brand. Make sure that you avoid these, and understand what makes a strong brand to begin with.







    Recommended books:







    * CEO Branding* Simple Branding Guide for Small Business Owners

    • 7 min

Customer Reviews

4.6 out of 5
43 Ratings

43 Ratings

Kobby B ,

A tip of the iceberg

Bernard Kelvin Clive has inspired me greatly to start my own business and gained significantly. I am indebted to him for inspiring me with his nuggets of wisdom and teaching. This podcast is only a little of what he does to raise people and businesses up!

Esther Ofosua Onomah ,

Educative

There's always something to learn from this podcast episodes on branding. Thanks

YINBIL ,

Really enjoyed the podcast

Great and inspiring podcast..God richly bless you.

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