Product Discovery Show

Jing Jing Tan

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TECHNOLOGY
EVERY TWO WEEKS

Interviews with the best product and design leaders about product discovery. Actionable advice to make more products successful. jingjingtan.com www.jingjingtan.com

9 DEC

Ep1: Counter-Intuitive User Growth Insights with Maria Cuasay (Director of Product @Ancestry)

Summary What do you mean, that adding screens sometimes drives more user growth? In this episode of the Product Discovery Show, Maria Cuasay, Director of Product at Ancestry, shares how she did product discovery to discover why her growth experiments weren't working. Maria shares several case studies: one where she optimized the checkout flow at Ancestry and adding more screens actually solved more user pain points. She also shares an immersive way of de-risking physical mail marketing at Opencare. Throughout the episode, she shares practical tips for those looking to launch successful products. Chapters: 00:00Introduction to Product Discovery 01:10Maria's Evolution as a Product Leader 03:17Defining Moments in Maria's Career 07:44Building vs. Scaling: Maria's Preference 09:47The Role of Product Discovery at Ancestry 10:37Understanding Ancestry's Business Model 11:29Optimizing the Checkout Flow 12:55The Importance of Qualitative Insights 19:14Transforming Insights into Action 27:23Lessons Learned from Experimentation 28:57Reducing Mental Friction for Better Conversion 30:36Building Reputation and Expanding Remit 31:50Innovative User Insights at OpenCare 34:58De-risking Direct Mail Marketing 39:15Rapid Iteration in User Research 42:33The Importance of Clear Copywriting 46:05Combining Quantitative and Qualitative Data 50:59Structuring Insights with Opportunity Solution Tree 54:45The Balance of Discovery and Execution This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jingjingtan.com

54 min

1 Episode

Interviews with the best product and design leaders about product discovery. Actionable advice to make more products successful. jingjingtan.com www.jingjingtan.com

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Jing Jing Tan
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1
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Product Discovery Show

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Product Discovery Show

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Ep1: Counter-Intuitive User Growth Insights with Maria Cuasay (Director of Product @Ancestry)

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