Global Outlook on Sustainability 2024: Bridging the value-action gap

Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the sustainability narrative. Join the conversation to find out how companies can achieve sustainability through efficiency and the need for brands to engage consumers with transparent practices.

Learn more about Mintel's Global Outlook on Sustainability: A Consumer Study 2024-25 and buy the report here.

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Host:

Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest:

Richard Cope, Senior Trends Consultant, Mintel Consulting.

Timestamps:

(00:00) Introduction to sustainability trends

(03:08) Consumer engagement with climate Change

(05:55) Global perspectives on climate change

(09:20) Demographics and climate engagement

(11:32) Skepticism and corporate responsibility

(13:47) The Value-Action gap in sustainability

(17:10) Emerging sustainable behaviors

(21:08) Health and sustainability intersection

(25:19) Brand strategies for sustainability