How to Overcome Booth Renter Mentality in Your Salon | EP 172 | Profitable Salon Owner

Combatting Booth Renter Mentality: Joanne Peterman discusses strategies to reduce booth renter mentality and build a cohesive, team-oriented culture in salons.

Code of Honor: Emphasizes the importance of a salon's Code of Honor to set clear standards and expectations for the team, fostering accountability and consistency.

Team Culture: Joanne shares that her salon’s success comes from a strong team culture, where everyone supports each other beyond hair services, including helping with laundry, cleaning, and client follow-up.

Wellness and Personal Growth: Joanne integrates wellness practices like Reiki and yoga into her lifestyle, which she believes benefits her personal and professional growth, positively impacting her team and salon.

Staff Buy-In and Engagement: Discusses the importance of team buy-in, with everyone understanding why certain tasks are essential for business growth, creating a supportive and engaged salon environment.

Incentives and Rewards: Joanne implemented reward systems, such as two-hour passes, as incentives for staff performance and team-building activities, which are popular among her staff.

Onboarding and Expectations: New hires receive a clear handbook and manual to set expectations and outline roles, ensuring everyone understands their responsibilities.

Handling Team Turnover: She stresses the importance of letting go of staff who don't align with the salon's culture and Code of Honor, prioritizing long-term cultural fit over immediate staffing needs.

Owner Self-Reflection: Encourages salon owners to look inward and assess how their leadership impacts team dynamics, emphasizing that team culture begins with the owner’s actions and mindset.

Future Growth and Wellness Center: Joanne is expanding her business to a larger space focused on wellness, reflecting her vision of a holistic, supportive, and connected team culture.