Campaign podcast

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Campaign podcast

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

  1. Which discipline should be the lead agency?

    1 DAY AGO

    Which discipline should be the lead agency?

    DING, DING, DING! Adland's agencies have entered the ring. In this episode, Campaign's editors of creativity, media and tech battle it out to determine which discipline should be the lead agency for clients. The team discuss how client relationships have changed over the years, how different budgets might change which discipline would lead and whether there should be a lead agency at all. Taking up the fight for creative agencies is Alessandra Scotto di Santolo, creativity and culture editor. For media, its media editor Beau Jackson and for social and digital agencies, it's the podcast's host and Campaign tech editor Lucy Shelley. Maisie McCabe, UK editor at Campaign also joins the argument for a perspective on the differing client relationships between creative and media agencies. Further reading: Energy Networks Association consolidates creative and media accounts into WPP What are the benefits to appointing media and creative agencies at the same time? Santander reviews global creative and media accounts Asda launches review of creative and media accounts Pitch Update: Sky, Asda, Pets At Home, Interflora, Motorway, RM Williams and more Coming up in Campaign's calendar: Media Week Live Campaign 40 Over 40 Hosted on Acast. See acast.com/privacy for more information.

    39 min
  2. Is 2024 a vintage year for Christmas ads?

    19 NOV

    Is 2024 a vintage year for Christmas ads?

    Campaign’s editorial team take to the studio clad in Christmas jumpers and novelty antlers to chat about this year’s crop of festive ads.  A wave of ads have dropped over the last few weeks, including the likes of John Lewis, Waitrose, McDonald’s, M&S, Coca-Cola, Amazon, Tesco and Sainsbury’s. In this episode, the team discusses some standout work as well as other spots that didn’t quite hit the mark. Guests also debate whether John Lewis still holds the yard stick when it comes to quality Christmas ads, argue the value of revisiting old strategies and praise the power of music. Campaign's tech editor Lucy Shelley is joined by Maisie McCabe, UK editor, Alessandra Scotto di Santolo, creativity and culture editor, and Charlotte Rawlings, senior creativity reporter. Further reading: ‘Wonderful nostalgia’, ‘little annoyances’, ‘brilliantly chosen track’: creatives react to John Lewis Christmas adJohn Lewis Christmas ad depicts 'magical journey of memories' between sistersWaitrose & Partners campaign conjures up star-studded festive mysteryMcDonald’s lights up festive season with ‘satisfying’ Christmas campaignSainsbury’s and the BFG serve up a 'phizz-whizzing' Christmas feastGingerbread-fuelled Tesco ad touches on grief during the festive periodCoca-Cola unveils ‘Holidays are coming’ ad made by AIAmazon's Christmas campaign puts theatre caretaker's talent centre stageM&S Food's Sharry Cramond hails consistency as Dawn French's festive fairy returnsM&S Clothing & Home ad imagines Christmas inside a snow globeFind Waldo in Etsy’s holiday campaign Hosted on Acast. See acast.com/privacy for more information.

    41 min
  3. What makes a Big Award winner in 2024 and beyond?

    12 NOV

    What makes a Big Award winner in 2024 and beyond?

    The jury is out and the 2024 awards season is drawing to a close – with adland celebrating the best work of the year at the Campaigns Big Awards 2024 last week. In this episode, tech editor Lucy Shelley catches up with co-chairs of judges Charlene Chandrasekaran, executive creative director at TheOr, and Nicholas Hulley, chief creative officer at Abbott Mead Vickers BBDO. Alongside Campaign's UK editor Maisie McCabe, they dissect what happened on the judging days and what makes award-winning work in 2024. Chandrasekaran explains her sausage analogy mentioned in her speech on the night while the duo reveal what they'd like to see in next year's awards circuit including how brands and agencies need to "stick their necks out" and have a bit more "teeth". Later on the episode, Shelley chats with the big winner of the night Mother, which picked up the grand prix Agency of the Year award as well as five more gongs for its work with Uber One, KFC and Ikea. Katie Mackay-Sinclair, partner at the creative shop, discusses Mother's winning ingredients, why long-term partnerships make the difference and finding the space to take risks. Other big winners on the night included McCann, Saatchi & Saatchi, Adam & Eve/DDB and PepsiCo's Sips & Bites. Further reading: Campaign Big Awards 2024: winners revealed Uber's and Mother’s partnership demonstrates the value of being annoying Uber taps Robert De Niro and Asa Butterfield for Uber One spot KFC and Mother tap into modern anxieties for first phase of brand relaunch Hosted on Acast. See acast.com/privacy for more information.

    31 min
  4. What does it take to launch a successful ad agency?

    5 NOV

    What does it take to launch a successful ad agency?

    Campaign's editorial team gather in the studio to question how to launch a successful ad agency. This year we have seen exciting start ups include Uncharted founded by the female trio (Fern Miller, Hattie Matthews and Laura Jordan Bambach) and Publicis Groupe launching LeShop with 80 staff working across 20 brands. However, in the last five years, data from Avid Panda suggests that 42.5% of new marketing companies have closed and advertising agencies are the hardest to run, with a business mortality rate of 43.9%. In this episode, the team discusses what happens after an agency is launched, how do you scale and is a sell a measure of success, with comments from James Murphy, founder and chief executive of New Commercial Arts, which he recently sold to WPP, after selling his previous shop Adam & Eve to DDB in 2012. Hosted by Campaign's tech editor Lucy Shelley, she is joined by editor-in-chief Gideon Spanier, deputy editor Gemma Charles and features editor Matt Barker. Further reading: What makes an agency brand? Croud sells majority stake to boost M&A ‘war chest’ in £180m-plus deal Would an agency by any other name taste as sweet? Hosted on Acast. See acast.com/privacy for more information.

    40 min
  5. Why has DEI slipped down the agenda?

    29 OCT

    Why has DEI slipped down the agenda?

    As Black History Month draws to a close, Campaign's editorial team is questioning has adland lost its commitment to DEI, and if so, why? After George Floyd's death in 2020, the advertising industry saw a flurry of activity and investment. In this episode, Campaign's tech editor Lucy Shelley is joined by deputy editor Gemma Charles to take a look at what adland has done in the four years since. They are joined by special guests Asad Dhunna, founder and chief executive of The Unmistakables, and Sonia Gilchrist, senior business director and head of DE&I at VCCP. They discuss why the agency world isn't set up for diverse talent, Heinz' errors in advertising and how adland can recapture the spirit of 2020. Further reading: Following the Heinz rows, how should brands respond to accusations of racism? Heinz faces backlash over negative stereotypes in ad How to fix the deprioritisation of DE&I The deprioritisation of DE&I in adland: ‘You talk about race and you see people glaze over’ School Reports 2024: One step forward, two steps back for diversity Adland has BAME talent Four years on, adland's diverse talent speaks out on challenges, change and next steps Chloë Davies officially launches It Takes A Village Collective Up next in the Campaign calendar: Campaign Big Awards (5 November) Campaign In-Housing Summit (5 November) Hosted on Acast. See acast.com/privacy for more information.

    40 min
  6. How bad is adland’s bullying and harassment problem?

    22 OCT

    How bad is adland’s bullying and harassment problem?

    A Campaign feature revealed the proportion of people experiencing or witnessing bullying and harassment in adland has increased from 34% in 2023 to 47% this year. This episode speaks to Lorraine Jennings-Creed, director of wellbeing services and culture change at Nabs, who delves into the issue, digging up why the ad industry has a problem and if it might be getting worse. She talks about how power dynamics in the industry intensify issues of bullying and harassment and what impact this has on businesses and people in adland. Hosted by Campaign's tech editor Lucy Shelley, Jennings-Creed is joined in the studio by Campaign's UK editor Maisie McCabe and culture and creativity editor Alessandra Scotto di Santolo. They discuss instances that occurred at Cannes Lions Festival of Creativity this year and what role event organisers should play, including a conversation with Dagmar Bennet, new business and brand partnerships director for Brixton Finishing School, who came forward after experiencing harassment this year. She discusses how the industry has reacted to her openness four months on. Nabs is a support charity for people in advertising and media, and has been around for over 100 years. If anyone has experienced bullying or harassment or is in need of support, please call Nabs advice line on 0800 707 6607. Further reading: Nabs launches training for managers in mental wellness Never mind 'wellness', it's time to properly focus on mental health Hosted on Acast. See acast.com/privacy for more information.

    41 min
  7. Media Week Awards with Amazon, Telegraph Media, OMG and MG OMD

    21 OCT

    Media Week Awards with Amazon, Telegraph Media, OMG and MG OMD

    The Media Week Awards 2024 took place last Thursday with a theatrical show, Rylan Clark and almost 1000 people in attendance. As one of the most prestigious awards in media, and one of the rowdiest nights in the calendar, this episode catches up with the chairs of judges and top winners on the night. Hosted by Campaign's tech editor Lucy Shelley, the episode begins with a catchup the morning after with media editor Beau Jackson and deputy media editor Shauna Lewis. They discuss some of the standout moments of the night and also give a backstage look into the judging days that preceded the event. After their chat, the episode features Lewis on the ground at the awards talking to chairs of judges David Amodio, head of video sales specialists for Northern Europe at Amazon, and Laura Fenton, UK chief executive of Omnicom Media Group. With a G&T in hand, they discuss what makes a winner and the trends seen in the shortlists this year. Lewis then braved a few midnight interviews with the winners of the biggest awards – Media Agency of the Year and Sales Team of the Year. These were won by MG OMD and Telegraph Media respectively. They discuss why they think they won this year and what it will take to win again. The Media Week Awards 2024 were in partnership with Infinitum Entertainment, Alight Media, Bauer Media, Clear Channel, Mail Metro Media, Outernet, Radiocentre and Reach Solutions. Read more about the awards and the winners here: Media Week Awards 2024: winners revealed Find out more about: BRiM (Black Representation in Media) Campaign Big Awards (5 November) Campaign In-Housing Summit (5 November) Hosted on Acast. See acast.com/privacy for more information.

    30 min
  8. Do agency leaders use culture as a form of control?

    15 OCT

    Do agency leaders use culture as a form of control?

    In a Campaign feature on hybrid working, Thom Binding, co-founder of the Creative Communications Workers union, said culture is “a manipulative term defined by management”, often to enforce compliance, rather than genuinely foster a positive work environment. In this episode, the Campaign editorial team talk through the culture conundrum, with examples of manipulative culture as well as supportive, and why bad practices still exist. Hosted by tech editor Lucy Shelley, the studio welcomes features editor Matt Barker, media editor Beau Jackson and deputy editor Gemma Charles. The team discuss how culture impacts creativity, what the new generation want and what agency leaders can do to improve. Further reading: One in six agencies increased number of office days in 2023 Is hybrid working killing creativity? Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days Omnicom’s John Wren on the future of work, the business and succession plans Hosted on Acast. See acast.com/privacy for more information.

    31 min
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About

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Campaign
  • Years Active
    2015 - 2024
  • Episodes
    310
  • Rating
    Clean
  • Copyright
    © Campaign
  • Show Website
    Campaign podcast
  • Provider

    HAYMARKET MEDIA GROUP LTD. has identified itself as a trader for this podcast and confirmed that this product or service complies with European Union law. DUNS Number 217592707 Address Bridge House 69 London Road TWICKENHAM TW1 3SP United Kingdom Phone Number +44 7970118881 Email haymarket.podcasts@haymarket.com

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