Office Talk UK, Marketing for Architecture

Office D.SHARP
Office Talk UK, Marketing for Architecture

Office Talk UK is a fortnightly podcast hosted by Dave Sharp, and a great excuse for him to have conversations with leading UK architects about their approach to business, marketing, communications and brand strategy. Office Talk has been shortlisted for the 2023 ArchiTeam Awards for Innovation & Contribution to Architecture, and the 2022 Archiboo Awards for Best Podcast.

  1. 10 JUL

    Alison Brooks

    Alison Brooks is the director of Alison Brooks Architects, a London-based practice known for generous and inclusive city-building supported by uniquely sculptural design. In this episode, Alison and Dave discussed: The challenges of participating in design competitions, and how the need to produce so much more and satisfy stringent criteria compared to the early days, creates barriers for emerging practices.The important role competitions play in their business, and how they think strategically about selecting the right competitions to invest time and resources in.The challenges she faced establishing her practice as a Canadian in the UK, and how she was able to develop new client relationships without relying on an existing network.Why Alison believes higher education projects offer some of the best opportunities for architects, because the clients are highly motivated to be at the forefront of design, technology and sustainability.The value of developing an ability to write as a way to articulate your ideas as an architect, and why Alison often finds herself spending more time writing than designing.If you'd like to learn more about their studio, you can visit alisonbrooksarchitects.com or follow them on Instagram at @alisonbrooksarchitects. Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com. Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

    1h 17m
  2. 26 JUN

    Oliver Leech

    Oliver Leech is the director of Oliver Leech Architects, a London-based practice known for crafting homes that celebrate life, light, and materials. In this episode, Oliver and Dave discussed: How he attracted new clients in the first few years of the practice when there was limited imagery to post to social media, and why building his professional network played such a big role.Why less can be more when it comes to posting social media, and why they chose to avoid posting process imagery in favour of final project photography.How he curated the practice’s portfolio to attract a broader range of residential projects to avoid being pigeonholed to one type of house or area of London.Why starting a practice in his twenties was a challenge, and the advantages and disadvantages of putting his portrait and profile out there as a young architect.Their approach to final project photography and styling, and the difficulty of finding the balance between a pared back architectural image, or a lifestyle shoot focused on the client.If you'd like to learn more about their studio, you can visit oliverleech.com or follow them on Instagram at @oliverleecharchitects. Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com. Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

    1h 13m
  3. 12 JUN

    31/44

    William Burges and Stephen Davies are the directors of 31/44, a practice with offices in London and France known for making architecture that sits comfortably in the fabric of the city, introduced with care and consideration. In this episode, Will, Steve and Dave discussed: How teaching in both undergraduate and masters programs have changed the way they communicate their work, and how they view their projects as being part of a research agenda.The approach they took to their website design in the early days of the practice when they didn’t have much built work to show, and why they began sharing their readings, research and travels alongside their built work.The importance of producing renders in-house to maintain a level of control and consistency, and how sometimes it’s more important to show a vignette with detail versus a full-view of the space or building.Why physical models, produced at varying scales, have been a vital part of their design process, but also as an essential presentation tool.How they shift the tone of their communication to address the specific needs of the different audiences architects encounter, whether it’s with a client, students, planning authorities or the local community.If you'd like to learn more about their studio, you can visit 3144architects.com or follow them on Instagram at @31_44. Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com. Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

    1h 23m

About

Office Talk UK is a fortnightly podcast hosted by Dave Sharp, and a great excuse for him to have conversations with leading UK architects about their approach to business, marketing, communications and brand strategy. Office Talk has been shortlisted for the 2023 ArchiTeam Awards for Innovation & Contribution to Architecture, and the 2022 Archiboo Awards for Best Podcast.

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