Reflecting on 2023 and Anticipating AI's Impact in 2024

Simon Crownshaw and Andy Beach delve into the transformative role of artificial intelligence (AI) in the media and entertainment industry. Reflecting on the noteworthy developments of 2023, they emphasize AI's unprecedented impact, particularly in content curation, storage, and search. They discuss the challenges and opportunities stemming from the rapid emergence of AI, predicting an uptick in serious production projects in 2024. Looking forward, they anticipate the stabilization and diversification of ad revenue, experimentation in advertising, and the integration of social commerce into media platforms, emphasizing the need for better monetization and community-centric content experiences. Visit microsoft.com/media for more information on how Microsoft is contributing to the advancement of media and entertainment through technology.

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Simon Crownshaw | LinkedIn

Andy Beach | LinkedIn

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