Zenith Consulting - Soft Drinks, Innovation, Strategy

Zenith Consulting
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🥤 Introducing the Zenith Consulting – Soft Drinks and Innovation Podcast 🎧 Your go-to source for strategy, innovation & insights in the soft drinks world. Hosted by a UK-based FMCG consultancy, we unpack: 🔹 Market trends & brand growth 🔹 Product innovation & consumer shifts 🔹 Data-led insights for decision-makers Bite-sized episodes for busy beverage leaders. Visit our website for free 1on1 calls and more information on how we can help you: www.zenithglobalcommercial.com

Episodes

  1. 10 APR

    🔍 Matcha demand is booming — but is supply falling behind? | Ep4

    🔍 Matcha demand is booming — but is supply falling behind? The global matcha market has reached $4billion+ and is growing at a projected 6%+ CAGR, driven by rising demand for functional beverages, social media influence, and health-conscious consumer behaviour. Matcha lattes are leading the charge, with launches from both niche players (Rheal, PerfectTed) and global giants (Nestlé, Starbucks, Twinings). But while demand surges, supply constraints are starting to show. Japan — the world’s top matcha producer — is experiencing seasonal production limitations, climate-related disruptions, and a mismatch between tencha production (the base for matcha) and global demand. 📈 Zenith Strategic Insights for Brands, Retailers & Investors: ✔️ Reassess sourcing security– Is your matcha supply chain diversified beyond Japan?– Can you partner upstream to lock in volume or support new tencha acreage? ✔️ Start cost sensitivity modelling now– Rising COGS could pressure mid-tier offerings. Premium price anchoring and brand storytelling will become more important than ever. ✔️ Use matcha as a functional ingredient anchor– Beyond beverages, matcha’s health halo can support NPD in snacks, supplements, and skin care. It’s a cross-category asset. ✔️ Plan for trade regulation and origin protection– As demand rises, GI protections, carbon footprint scrutiny, and label standardisation (e.g. ceremonial vs. culinary) may become brand risk factors. ✔️ Don’t bet on full coffee substitution– Matcha’s growth is real, but coffee remains 50x the market size. The real opportunity lies in complementing coffee, not replacing it. 🌐 Follow the Zenith LinkedIn page: ⁠https://www.linkedin.com/company/zenith-global-commercial⁠ 🌐 Visit our website: ⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠ 🎙️ More from Zenith Water Dispense & Filtration Podcast⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-water-dispense/id1807719571⁠ Dairy & Agriculture Podcast:https://podcasts.apple.com/gb/podcast/zenith-consulting-dairy-and-agriculture/id1807366997 📊 Download our free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo 📞 Book a free 1-on-1 consultation call: https://www.zenithglobalcommercial.com/book-an-appointment Let’s explore how we can support you with: 🧀 Market data (even for cheese!) 💧 Water dispense insights (BWD / POU / ITS) 🔍 Partner search & market entry 📈 Branding & growth strategy 💦 Water source valuation 🔬 Custom market research

    12 min

  2. 8 APR

    🌊 Coca-Cola's Growing Plastic Footprint and Packaging Debate | Ep 3

    🔍 Podcast Summary: In this episode, we unpack the controversy surrounding Coca-Cola’s revised sustainability targets. With projected plastic usage set to rise 40% by 2030 and a retreat from its 25% reusable packaging goal, the brand faces growing pressure from environmental groups. We explore what this means for the beverage industry’s ESG commitments, regulatory risks, and brand trust in a high-stakes sustainability landscape. ​ 📈 Zenith Strategic Insights for Industry Stakeholders: ✔️ Evaluate Supply Chain Sustainability: Assess the feasibility of integrating higher percentages of recycled materials and explore alternative packaging solutions to reduce environmental impact.​ ✔️ Enhance Transparency: Clearly communicate sustainability goals, progress, and challenges to stakeholders to build trust and demonstrate accountability.​ ✔️ Innovate in Packaging: Invest in research and development of new materials and designs that meet both functional requirements and environmental standards.​ ✔️ Collaborate with Environmental Organizations: Engage with NGOs and industry groups to align on best practices, participate in collective initiatives, and stay ahead of regulatory developments.​ 🌐 Follow the Zenith LinkedIn page: ⁠⁠https://www.linkedin.com/company/zenith-global-commercial⁠⁠ 🌐 Visit our website: ⁠⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠⁠ 🎙️ More from Zenith Water Dispense & Filtration Podcast: ⁠⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-water-dispense/id1807719571⁠⁠ Dairy & Agriculture Podcast: ⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-dairy-and-agriculture/id1807366997⁠ 📊 Download our free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo 📞 Book a free 1-on-1 consultation call: https://www.zenithglobalcommercial.com/book-an-appointment How we could help you: 🧀 Market data (even for cheese!) 💧 Water dispense insights (BWD / POU / ITS) 🔍 Partner search & market entry 📈 Branding & growth strategy 💦 Water source valuation 🔬 Custom market research

    12 min

  3. 8 APR

    Alcohol-Free Drinks: Big Brand Scale vs. Indie Innovation | Ep 2

    🔍 Summary:In this episode, we dive into the fast-growing alcohol-free drinks market. From Heineken and Guinness to challenger brands with adaptogens and nootropics, we explore how large and small players are co-shaping the category. We unpack the retail strategy shifts, consumer occasion trends, and what success looks like in this increasingly competitive space. 📈 Zenith Strategic Takeaways for Industry Players: ✔️ If you’re a big brand: Invest in occasion-specific formats (e.g. single-serve, ready-to-drink) and tone down overt “beer mimicry”. Consumers increasingly want alcohol-free experiences, not just substitutions. ✔️ If you’re a challenger brand: Leverage function-forward claims (adaptogens, nootropics, hydration) backed by soft science, and stay ahead of regulation. Authentic founder storytelling and lifestyle branding remain your edge. ✔️ Retailers & buyers: Treat alcohol-free as its own strategic segment. Mix “safe bets” (Heineken 0.0) with discovery-driven premium SKUs to attract new shoppers. ✔️ Investors & operators: The category is still young but becoming crowded. Look for brands with strong repeat rates, not just trial spikes — and those with supply chains and compliance processes already built for scale. 🌐 Follow the Zenith LinkedIn page: ⁠⁠⁠https://www.linkedin.com/company/zenith-global-commercial⁠⁠⁠ 🌐 Visit our website: ⁠⁠⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠⁠⁠ 🎙️ More from Zenith Water Dispense & Filtration Podcast: ⁠⁠⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-water-dispense/id1807719571⁠⁠⁠ Dairy & Agriculture Podcast: ⁠⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-dairy-and-agriculture/id1807366997⁠⁠ 📊 Download our free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo 📞 Book a free 1-on-1 consultation call: https://www.zenithglobalcommercial.com/book-an-appointment How we could help you: 🧀 Market data (even for cheese!) 💧 Water dispense insights (BWD / POU / ITS) 🔍 Partner search & market entry 📈 Branding & growth strategy 💦 Water source valuation 🔬 Custom market research

    12 min

  4. 8 APR

    Innocent’s Juicy Water: Redefining Kids’ Drinks with Health-First Strategy | Ep 1

    🔍 Summary:In this episode, we explore Innocent’s new Kids Juicy Water launch — a no-added-sugar, 70% juice drink targeting children’s health. We discuss the strategic role of HFSS-safe innovation, QSR-retail partnerships, and how functional hydration is reshaping the kids’ beverage category in the UK. 🌐 Follow the Zenith LinkedIn page: ⁠⁠⁠https://www.linkedin.com/company/zenith-global-commercial⁠⁠⁠ 🌐 Visit our website: ⁠⁠⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠⁠⁠ 🎙️ More from ZenithWater Dispense & Filtration Podcast: ⁠⁠⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-water-dispense/id1807719571⁠⁠⁠ Dairy & Agriculture Podcast: ⁠⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-dairy-and-agriculture/id1807366997⁠⁠ 📊 Download our free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo 📞 Book a free 1-on-1 consultation call: https://www.zenithglobalcommercial.com/book-an-appointment How we could help you: 🧀 Market data (even for cheese!) 💧 Water dispense insights (BWD / POU / ITS) 🔍 Partner search & market entry 📈 Branding & growth strategy 💦 Water source valuation 🔬 Custom market research

    8 min
  • 4 Episodes

About

🥤 Introducing the Zenith Consulting – Soft Drinks and Innovation Podcast 🎧 Your go-to source for strategy, innovation & insights in the soft drinks world. Hosted by a UK-based FMCG consultancy, we unpack: 🔹 Market trends & brand growth 🔹 Product innovation & consumer shifts 🔹 Data-led insights for decision-makers Bite-sized episodes for busy beverage leaders. Visit our website for free 1on1 calls and more information on how we can help you: www.zenithglobalcommercial.com

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  • Creator
    Zenith Consulting
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Zenith Consulting
  • Show Website
    Zenith Consulting - Soft Drinks, Innovation, Strategy
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