Nonprofit Lowdown

Rhea Wong
Nonprofit Lowdown

This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro! Support this podcast: https://podcasters.spotify.com/pod/show/nonprofitlowdown/support

  1. 18 NOV

    #313- Simple Marketing for Smart People with Billy Broas

    If you're in the nonprofit world and marketing feels like a mystery or a necessary evil, you're not alone! In this week's episode of Nonprofit Lowdown, I chat with Billy Broas, a messaging strategist and founder of Five Lightbulbs, about how to make marketing simple and effective — without being sleazy or salesy. 🙌 Billy’s insights are game-changing for nonprofit leaders who want to raise more funds and build stronger connections with their audience. In this episode, you'll learn: 🔑 How to market your cause without feeling “icky” 💡 The Five Lightbulbs Framework that helps you connect with donors in a more meaningful way 💬 Why marketing is about educating your audience (not just promoting) 🎯 How to craft a message that warms up your audience, making fundraising feel like a natural next step Whether you're a nonprofit pro or new to the game, this episode will help you shift your perspective on marketing and build strategies that feel authentic and resonate with your supporters. Tune in NOW and get ready to make fundraising easier, smarter, and more impactful! Important Links: Connect with Billy: https://www.linkedin.com/in/billybroas/  The Five Lightbulbs: https://FiveLightbulbs.com  My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program  My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey  My Newsletter: https://www.rheawong.com/  --- Support this podcast: https://podcasters.spotify.com/pod/show/nonprofitlowdown/support

    42 min
  2. 11 NOV

    #312- Giving Circles and the Future of Philanthropy with Emily Rasmussen

    In this week's episode of Nonprofit Lowdown, I sit down with Emily Rasmussen, the founder and CEO of Grapevine, to dive into the power of Giving Circles and the future of philanthropy. 💸✨ 👥 What exactly is a giving circle? Emily explains how this simple yet powerful concept is bringing everyday philanthropists together to pool their resources, build community, and make a bigger impact. It's all about democratizing philanthropy, where everyone can contribute—whether it’s time, talent, treasure, or connections! We discuss: - How giving circles are transforming philanthropy by empowering people to give in a recurring, community-driven way - The importance of building community among donors, not just managing a list - Why everyday donors should feel like part of a movement, not just a name on a donor roll - The growing trend of giving circles as the fastest-growing form of philanthropy and why this model is so effective in today’s nonprofit world 💡 Whether you're looking for fresh ideas on how to engage your donors or you're curious about new ways to build sustainable fundraising, this episode is for you! Important Links: Giving Tuesday: https://www.givingtuesday.org/  Connect with Emily: https://www.linkedin.com/in/emily-rasmussen-02816619/  Grapevine: https://www.grapevine.org/  My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program  My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey  --- Support this podcast: https://podcasters.spotify.com/pod/show/nonprofitlowdown/support

    34 min
  3. 14 OCT

    #308- Tips for Giving Tuesday with Woodrow Rosenbaum and Stephanie Russell

    Hey, podcast listeners! Join me as we dive into the buzz surrounding Giving Tuesday—the fundraising Super Bowl of the year! 💰✨ In today's episode, I am joined by: Woodrow Rosenbaum, Chief Data Officer of Giving Tuesday Stephanie Russell, Executive VP of RKD Group We discuss the latest GivingPulse Report and share crucial insights on how to effectively engage donors this Giving Tuesday. 🤝 🔍 Key Takeaways: Understanding Donor Behavior: Learn why it’s essential to understand donor motivations and engagement strategies. In-Person Engagement: Explore innovative ways to harness the power of in-person connections amidst digital noise. Donor Retention Strategies: Discover how to retain first-time donors and convert them into loyal supporters. 🎧 Tune in now for actionable tips to maximize your fundraising efforts this season and beyond! Let’s make this Giving Tuesday your best one yet! Important Links: GIvingPulse Report: https://www.givingpulse.givingtuesday.org/  Connect with Woodrow: https://www.linkedin.com/in/woodrowrosenbaum/  Connect with Stephanie: https://www.linkedin.com/in/slaudrussell/  My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program  My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey  My Newsletter: https://www.rheawong.com/  --- Support this podcast: https://podcasters.spotify.com/pod/show/nonprofitlowdown/support

    36 min

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This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro! Support this podcast: https://podcasters.spotify.com/pod/show/nonprofitlowdown/support

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