Nonprofit Lowdown

Rhea Wong
Nonprofit Lowdown

This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro!

  1. 20 ENE

    #321- Why Your Email Strategy Impacts Fundraising

    If you’ve ever been frustrated by email newsletters that fall flat (or even worse, end up in the dreaded unsubscribe pile, this episode of Nonprofit Lowdown is for YOU! 💡 In today’s episode, I’m breaking down the 10 most common email newsletter mistakes I see nonprofits making—and how to FIX them! ✨ 🔑 Highlights include: Too long? Simplify and cut the clutter! Is it relevant to me? Answer the “What’s in it for me?” question! Not frequent enough? Don’t be afraid to email regularly—value > frequency. Bad subject lines? Your subject line is your first impression. Make it count! Too organizational-centric? Think about your audience’s needs, not just your own. Not checking your stats? Track click-throughs, replies & real engagement—not just open rates. Dirty email list? Time for a clean-up to ensure you're reaching the right people! Too many CTAs? Focus on ONE clear action per email. Too fancy? Keep it simple—clean and readable > over-designed. Boring content? Inject personality and a strong point of view! Be remarkable, not beige! This episode is packed with practical tips that will transform how you communicate with your audience and boost your nonprofit’s engagement. Ready to send emails that get opened and read? Tune in now and let’s make your newsletters work harder for you! 💪 Want my two email clean-up sequence?  Send an email to hello@rheawong.com.  My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program  My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey  My Newsletter: https://www.rheawong.com/  Major Gifts Blueprint Webinar on January 30th https://go.rheawong.com/majorgiftsblueprint

    16 min
  2. 13 ENE

    #320- Building Trust Through Curiosity

    In today’s episode, we dive into the transformative power of seeing the world through someone else's eyes. When we understand the world from their perspective, we gain a deeper understanding of people and connect in more meaningful ways. It’s a humbling reminder that the greatest honor we can have is to be a conduit for somebody else’s story. We also discuss the fundraising landscape in 2025, and why now is the time to focus on individual and major gift fundraising. With changes on the horizon at both the federal and state levels, relying on government funds may no longer be a sustainable option. It’s time to double down on personal connections, relationships, and empowering donors to make the impact they want to see in the world. Key Takeaways: The importance of seeing the world through others' perspectives. How empathy and understanding can help us truly connect and support others. Why being a conduit for someone else’s story is a powerful and humbling role. Fundraising in 2025: Why focusing on individual and major gifts is crucial. How to prepare for a shifting landscape in funding at the federal and state levels. Contact: Have questions or want more advice? Reach out at hello@rheawong.com. Thank you for listening! If you enjoyed today’s episode, let me know! Your feedback helps me create content that’s valuable to you. Stay tuned for more tips and insights to help you succeed in your fundraising journey. Until next time, take care, friends! My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program  My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey  My Newsletter: https://www.rheawong.com/

    23 min
  3. 23/12/2024

    #318 - Best of 2024

    Hey, Nonprofit Lowdown listeners! Rhea here, bringing you the final episode of 2024. It’s been a year full of incredible insights, heartwarming stories, and actionable tips for nonprofit leaders like you. I want to take a moment to thank you for being part of this journey — we’re officially in our 6th year of the podcast! Can you believe it?! 🙌 For this last episode, I’ve pulled together some of my favorite moments from 2024 to recap and relive the magic of the year. From fundraising strategies to leadership lessons, we’ve covered it all. And as we head into 2025, I can’t wait to bring you even more amazing content. ✨ If you've found value in this podcast, I’d be so grateful if you could leave a review on Apple Podcasts (or wherever you listen) and share it with a friend who could benefit from the conversation. Your support means the world. 💙 Wherever you are, I hope you’re getting some well-deserved rest and ready to hit the ground running in the new year. See you in 2025! 🎉 Important Links: Full Episode #270 - Managing Your Mindset for Fundraising Success with Hugh Ballou: https://spotifycreators-web.app.link/e/x5jPX5vHcPb  Full Episode #271 - My First $1M Gift with Dr. Emerald Mitchell: https://spotifycreators-web.app.link/e/VO2wvDtHcPb  Full Episode #273 - Fractional Fundraising with Cindy Wagman: https://spotifycreators-web.app.link/e/3l3Bd9rHcPb  Full Episode #288 - The 5 Minute Ask with Kel Haney: https://spotifycreators-web.app.link/e/iMBzcBnHcPb  Full Episode #299 - Old Rules Are Dead: https://spotifycreators-web.app.link/e/mdXMjtXGcPb  My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program  My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey  My Newsletter: https://www.rheawong.com/

    34 min

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This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro!

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