Winning with Data Ecosystems: Real Innovation for Value Creation

The Buzz 1: “Simply put, a data ecosystem is a platform that combines data from numerous providers and builds value through the usage of processed data.” (mckinsey.com) The Buzz 2: “Data ecosystems provide companies with data that they rely on to understand their customers and to make better pricing, operations, and marketing decisions.” (mixpanel.com/blog) How can today’s business organizations solve important societal problems and offer participants and consumers more benefits? The answer to this big challenge: data ecosystems. Data ecosystems offer a new, powerful way to achieve this and lay the foundation for real innovation. With the right approach, data ecosystems can be built up within a short period of time and offer long-term opportunities for expansion and value creation. But building and leveraging the value of data ecosystems can be a challenge for some companies. Leaders may be hesitant due to potential risks from sharing sensitive data with competitors and potential hackers. We’ll ask Wolfgang Epting, Data Enthusiast and SAP Solution Advisor Chief Expert, Prof. Dr. Christine Legner, Academic Director Competence Center Corporate Data Quality (CC CDQ), and Maria Villar, SAP Enterprise Data Management and Governance Innovator, for their take on Winning with Data Ecosystems: Real Innovation for Value Creation.