Youpreneur: The Profitable Personal Brand Expert Business!

Chris Ducker
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Youpreneur: The Profitable Personal Brand Expert Business!

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

  1. Transforming a Side Hustle into a Six-Figure Business with Steph Turton

    12 AUG

    Transforming a Side Hustle into a Six-Figure Business with Steph Turton

    Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business.  In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of things works, and how she packages sponsorship deals for luxury brands to work with her!  Episode Timestamps [01:52] - The Handbagholic Journey Begins[07:01] - Monetizing YouTube and Expanding Revenue Streams[09:50] - Navigating Brand Deals and Sponsorships[18:30] - The Importance of Not Building on Rented Land[18:54] - Shifting Focus to YouTube and Email Marketing[23:14] - Challenges and Reinventing Content[27:26] - Daily Workflow and Content Creation[34:07] - Chris' Coaching Corner Essential Learning Points From This Episode How Steph turned her passion into a 6-figure content creation businessThe role of YouTube in Steph's business, including using YouTube to increase product page conversions and raise brand awarenessRisks associated with building a brand on rented land, as highlighted by Steph’s experience of her Instagram account being disabled temporarilyHow Steph has started focusing on growing her email list as a way to build a more engaged community Important Links & Mentions From This Episode  Subscribe to Steph’s YouTube ChannelConnect with Steph on InstagramJoin us in November for the Long Haul Leader SummitTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast Archive Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top...

    41 min
  2. Building a Personal Brand Using Words with Delia Monk

    12 AUG

    Building a Personal Brand Using Words with Delia Monk

    Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter.  She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as her future plans! Episode Timestamps [02:30] - Delia's Journey from Journalism to Copywriting[03:23] - The Impact of COVID-19 on Delia's Career[03:55] - Delia's Transition into Freelance Writing[04:29] - The Power of Words in Sales[05:58] - Delia's Marketing Strategies and Platforms[06:33] - The Importance of Email Marketing[14:19] - Balancing Business and Personal Life on Social Media[16:44] - Delia's Ecosystem of Products and Services[19:35] - What Delia's Day-to-Day Looks Like[23:13] - Writing a Book[24:02] - Chris’ Coaching Corner  Essential Learning Points From This Episode Figuring out what you're good at and going all in on itThe importance of pivoting quickly when neededUsing words to sell and market your products or servicesHow to create a diverse ecosystem that continues to serve your audience Important Links & Mentions From This Episode  Connect with Delia on InstagramCheck Out Delia’s WebsiteJoin us in November for the Long Haul Leader SummitTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast Archive Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    29 min
  3. The Journey to Becoming a Confident & Positive Disruptor with Advita Patel

    12 AUG

    The Journey to Becoming a Confident & Positive Disruptor with Advita Patel

    Advita Patel is the Founder of CommsRebel, where she helps  organizations cultivate inclusive cultures through effective communications so all colleagues can belong and thrive in their work. She is also an author, podcaster, confidence coach and president of the Chartered Institute of Public Relations (CIPR). In this episode, Chris and Advita discuss her inspiring journey from leaving the communications industry to becoming a successful 6-figure business owner. They open up about the importance of diversity and inclusivity, how Advita markets herself and builds trust with her clients, as well as other initiatives she’s involved in that are focused on helping others foster a more inclusive workplace culture. Episode Timestamps [04:56] - The Journey to Confidence and Entrepreneurship[09:02] - Building a Personal Brand and Business[12:15] - The Power of Social Media and Visibility[15:42] - Championing Diversity and Inclusion[17:53] - Diversity in the Comms Industry[18:39] - Building Relationships in the Industry[19:39] - Creating a Community and Ecosystem[21:51] - Confidence Coaching Pathways[22:46] - Consultancy and Inclusive Cultures[32:09] - Chris' Coaching Corner Essential Learning Points From This Episode Advita's transition from a crisis of confidence to becoming a successful entrepreneurThe significance of diversity and inclusion in Advita's work and her programsAdvita's multi-faceted approach to marketing her services, including workshops, coaching, and social mediaThe importance of consistent, valuable, and authentic content creation Important Links & Mentions From This Episode  Check Out CommsRebelConnect with Advita on LinkedInJoin us in November for the Long Haul Leader SummitTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast Archive Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to a...

    38 min
  4. How to Find Joy When Doing More Isn’t It Anymore with Kasey Compton

    12 AUG

    How to Find Joy When Doing More Isn’t It Anymore with Kasey Compton

    Kasey Compton is an author, speaker, and self-love advocate. She went from bankruptcy to building a multi-million dollar company in less than 3-years, without ditching her life to do it. She is now on a mission to help other business owners find their confidence and achieve entrepreneurial freedom through business systems. In this episode, Chris and Kasey discuss her new book, In Search of You: How to Find Joy When Doing More Isn’t It Anymore, which was written during one of her lowest points in her life, how she’s learned to maintain a work-life balance, and the personal struggles that brought her to where she is today.  Episode Timestamps [02:28] - Facing Challenges and Personal Growth[06:15] - The Pivot to a New Personal Brand[13:32] - The Importance of Relationships in Business[15:56] - Exploring Kasey's Business Ecosystem[20:54] - The Power of a Connected Offering[22:55] - Marketing Strategies and Platforms[26:16] - Insights from the Book[33:05] - Chris' Coaching Corner Essential Learning Points From This Episode How Kasey restructured her brand and business post-divorceThe importance of balance in life and entrepreneurshipThe value of relationships and making the time to nurture themWhy Kasey relies on word-of-mouth and spends $0 on paid advertising Important Links & Mentions From This Episode  Check Out Kasey’s WebsiteConnect with Kasey on InstagramJoin us in November for the Long Haul Leader SummitTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast Archive Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    39 min
  5. Scaling a Profitable Podcasting Business with Matt Alder

    12 AUG

    Scaling a Profitable Podcasting Business with Matt Alder

    Matt Alder is a podcaster, talent acquisition expert, author and international speaker. He has spent the last 20-years researching and demonstrating the shifts that happen within the talent acquisition space to help others gain a competitive edge. He’s the host of The Recruiting Future Podcast, which is one of the world’s leading podcasts on talent acquisition and has had over 2 million downloads!  In this episode, Chris and Matt discuss Matt’s journey in podcasting, his strategies for growing and monetizing his show, and the importance of content quality. Matt shares his insights on creating valuable content, working with sponsors, marketing his podcast, and how he has diversified his revenue streams.  Episode Timestamps [02:23] - Matt's Podcasting Journey[08:50] - Marketing and Growing a Podcast[17:01] - Business Ecosystem and Diversification[22:23] - Live Events and Community Building[27:29] - Day-to-Day Life of a Full-Time Podcaster[31:09] - Chris' Coaching Corner Essential Learning Points From This Episode Matt's journey to podcasting and shifting focus from blogging and the decision to monetize the podcast and go-all in on podcastingThe importance of creating great content to fuel podcast growth and marketing strategies Matt implements to promote the showBuilding a value-driven podcast sponsorship model and the significance of diversification in revenue streamsWhy Matt enjoys hosting and participating in live-events and how he uses them to increase audience loyalty  Important Links & Mentions From This Episode  Check Out The Recruiting Future PodcastConnect with Matt on LinkedInJoin us in November for the Long Haul Leader SummitTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast Archive Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    39 min
  6. Becoming a Leader People will Follow with Jenni Field

    12 AUG

    Becoming a Leader People will Follow with Jenni Field

    Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker,  and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the organization from chaos to calm. In this episode, Chris and Jenni delve into Jenni’s seven-year journey of building a business around her expertise in internal communications, her strategies for marketing and growing, as well as her unique approach to nurturing relationships. Jenni also shares her transition to a work-life balance that focuses on profitability and quality over quantity! Episode Timestamps [03:02] - Building a Business Around Expertise[05:01] - The Role of Personality in Business[07:45] - Marketing Strategies and Podcasting[15:34] - The Importance of Relationships in Business[20:08] - Setting Boundaries with Virtual Interactions[20:49] - The Importance of Being Helpful[22:12] - Leveraging Social Media Platforms[27:05] - Building a Business Ecosystem[29:41] - Realizing Business Goals and Personal Balance[37:33] - Chris' Coaching Corner Essential Learning Points From This Episode The importance of injecting personal personality into the business and how she blends her personality into the company’s brandThe social media strategy Jenni follows and the differentiation between LinkedIn for professional content and Instagram for personal, behind-the-scenes contentJenni’s ecosystem and the importance of having a refined approach where everything aligns well togetherThe decision to balance business growth with personal well-being and understanding the value of profitability and working less Important Links & Mentions From This Episode  Check Out Redefining CommunicationsConnect with Jenni on LinkedInJoin us in November for the Long Haul Leader SummitTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast Archive Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to a href="https://www.chrisducker.com/itunes" rel="noopener noreferrer"...

    44 min
  7. Join us at the Long Haul Leader Summit this November!

    27 JUL

    Join us at the Long Haul Leader Summit this November!

    Are you ready to be inspired by some of the most influential leaders in the industry? The Long Haul Leader Summit on November 16 & 17, 2024, in Cambridge, England, is bringing together some of the most highly regarded speakers, to share their insights and strategies for lasting success in business! These thought leaders, made up of some of the most successful entrepreneurs I know, many of whom are bestselling authors and 7-figure business owners, will provide you with the tools and inspiration to navigate both your business and personal life more effectively. This event is ideal for: Entrepreneurs and aspiring leaders who are committed to building lasting legacies and making a meaningful difference in their industries and the communities they serve.​Business owners that want to avoid burnout, instead focusing on creating offers that are easy to sell, as well as the space needed to flourish in all aspects of growth.Anyone interested in gaining valuable insights and practical strategies for navigating the exciting opportunity that becoming a long haul leader brings to their business and life! If you resonate with wanting to do business and life the right way, elevating your impact, boosting your income, and becoming a TRUE leader for the long-haul, then this is where you need to be this November. Ticket prices increase at Midnight on Monday, July 29th and there are just 100 seats available. Secure your spot today. I look forward to seeing you there and helping you go the distance in business and life! -Chris

    5 min
  8. The Power of Niching Down to Increase Your Profits with David Drazil

    18 MAR

    The Power of Niching Down to Increase Your Profits with David Drazil

    David Drazil is an architect who turned his passion for sketching into a profitable online business. He has created a community of over 240,000 Instagram followers, and leverages his years of experience teaching others how to Sketch Like an Architect. In this episode, Chris and David discuss David’s journey from starting on Instagram sharing simple tips and tricks, to creating a diverse product suite. David shares how the pandemic shifted his business, the strategy behind generating 2 million impressions on a monthly basis via Pinterest, and the impact hosting virtual summits has had for his business! Your Personal Invitation Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now! Episode Timestamps [03:25] - The Power of Visual Communication in Business[04:32] - Leveraging Social Media and Content Creation for Growth[06:17] - The Impact of the Pandemic on Online Learning and Growth[15:47] - Maximizing Pinterest for Business[18:16] - Simplifying to Amplify[21:50] - The Power of Doing the Work[24:23] - The Magic of Virtual Summits[28:04] - Evolving Your Niche for Greater Impact and Profit[29:11] - Maximizing Post-Summit Engagement and Segmentation[37:44] - The Challenge of Maintaining a Hobby as a Business[40:12] - Chris' Coaching Corner: The Missing Piece in David's Ecosystem Essential Learning Points From This Episode The pivotal moment David realized he could monetize his expertiseWhy ‘doing the work’ is the #1 key for business successHow David runs his virtual summits and the importance of the follow-upLearning to separate the hobby and the business Important Links & Mentions From This Episode  Join Our Deep Dive Planning on April 10thConnect with David on InstagramCheck out the Sketch Like an Architect WebsiteTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast...

    46 min
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About

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

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