Beyond The Prompt - How to use AI in your company

Jeremy Utley & Henrik Werdelin
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Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.

  1. The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack

    10 HR AGO

    The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack

    Adam Brotman and Andy Sack sit down with Henrik and Jeremy to unpack their book AI First and the framework they have developed for leaders. They argue that AI is not just another technology wave but a leadership reset that demands new playbooks, new structures and new ways of thinking. They explain why AI should be seen as an augmentation of human intelligence, an “Ironman suit” for leaders, and how mindset, experimentation and governance are essential to adoption. The conversation also explores organizational redesign, the role of executives in fostering AI literacy and the urgency of adapting quickly as the technology advances. This episode offers a practical and forward-looking discussion on how leaders can integrate AI across their organizations, build cultures of experimentation and future-proof their businesses in a rapidly changing landscape. Key Takeaways:  AI is a leadership reset, not just a technology shift. Adam and Andy argue that AI demands a new playbook for leaders. It is not simply another tool, like mobile or digital before it, but a force that changes how companies are structured, how decisions are made, and how leaders must think about competition.AI should be treated as a co-intelligence tool — an “Ironman suit” for leaders. Instead of replacing humans, AI augments their capabilities. Leaders who embrace AI can make smarter, faster decisions and guide their organizations more effectively. The metaphor of the Ironman suit captures this idea of augmentation rather than substitution.Culture and experimentation matter more than the tools. Mindset, governance, and a willingness to experiment are the foundations of becoming AI-first. Adam and Andy stress that companies need structures like AI councils, experimentation frameworks, and a culture that celebrates rapid prototyping in order to integrate AI across the organization.The urgency is real: companies that delay will fall behind. Jeremy and Henrik underline this in their closing reflections — businesses cannot treat AI as optional or wait for perfect clarity. The pace of change is accelerating, and organizations that don’t engage now risk losing ground permanently, while those that act can reinvent themselves and secure long-term advantage.Forum3: Digital Strategy for the AI Era | Forum3 AI First book: AI First Book | Forum3 Andy LinkedIn: Andy Sack | LinkedIn Adam LinkedIn: Adam Brotman | LinkedIn 00:00 Intro: The Urgency of AI 00:19 Meet the Authors & The Premise of AI First 03:43 Defining an AI-Forward Leader 05:02 Adoption, Resistance & the AI Wake-Up Call 08:01 Why Mindset Matters More Than Tools 09:39 Experimentation, Governance & AI Culture 14:09 Re-architecting Organizations for AI 28:42 Balancing Innovation and Safety 35:45 The Evolution of AI Safety 37:46 Open Source vs. Closed Source Debate 40:07 AI’s Role in Organizational Agility 41:32 Human Augmentation & Co-Intelligence 42:34 The Future of AI and Autonomous Agents 46:14 Prototyping, Vibe Coding & Rapid Innovation 54:02 The Future of Organizational Design & Final Reflections 📜 Read the transcript for this episode: Transcript of The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen.

    1h 5m
  2. How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI

    2 SEPT

    How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI

    In a shift from the usual format, Henrik Werdelin steps into the guest seat—alongside Nicholas Thorne—for a live conversation with Jeremy Utley about their new book Me, My Customer, and AI. They explore what it takes for entrepreneurs to compete in the age of AI — from redefining resourcefulness to thinking like founders, even inside a job. The discussion dives into the book’s central frameworks, including the Five Ps (powers, passions, possessions, positions, and potentials) and the “it sucks that…” approach to identifying real problems worth solving. Along the way, they reflect on how AI is changing the leap from idea to execution, why more people may need to think entrepreneurially, and the shift from operating to orchestrating. They also share lessons from the writing process itself—how they tried to use AI, where it fell short, and why Me, My Customer, and AI ends when it does. This episode isn’t just about launching a book. It’s about rediscovering agency, and the questions we all need to ask when starting something new. Key Takeaways:  This isn’t a book about AI—it’s a book about you. Henrik and Nicholas share how the real questions emerging from AI are deeply human ones. The book focuses first on self-understanding, then on the customer, with AI as the third piece—not the center.The Five Ps framework helps you figure out what to build—and why. Powers, passions, possessions, positions, and potentials offer a structured way to explore personal founder-market fit. It’s a tool for generating ideas, but also for stress-testing them.Real problems often hide in plain sight—it just sucks that no one’s solved them. Using the phrase “it sucks that…” makes it easier to spot problems worth solving. It’s simple, emotional, and sharp enough to cut through vague ideas and find what really matters to people.Entrepreneurial thinking isn’t just for founders anymore. In a world shaped by AI agents and fluid roles, more people will need to act like entrepreneurs—taking initiative, connecting dots, and orchestrating rather than operating.Book site: Me, My Customer and AI - The New Rules of Entrepreneurship Buy the book: Amazon.com: Me, My Customer, and AI: The New Rules of Entrepreneurship Audos: Audos Audos Instagram: Direct • Instagram  Nicholas LinkedIn: Nicholas Thorne | LinkedIn 00:00 Intro: The Human Questions Behind AI 00:37 Personal Reflections on AI 01:26 The Book’s Unique Perspective 02:55 AI and Human Resourcefulness 05:46 Entrepreneurship in the AI Era 13:05 The Five Ps Framework 23:53 Identifying Real Problems 25:39 Why Identifying and Reframing Problems Matters 26:27 The Concept of “It Sucks That” 27:23 Historical Context and Practical Applications 28:22 The Role of Language in Problem-Solving 29:43 AI’s Influence on Writing and Creativity 31:47 Challenges and Limitations of AI in Writing 35:38 The Future of AI in Creative Processes 43:30 Entrepreneurial Skills for the Modern Era 48:26 Audience Interaction and Final Thoughts 📜 Read the transcript for this episode: Transcript of How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen.

    50 min
  3. Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI

    19 AUG

    Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI

    Wade Foster, co-founder and CEO of Zapier, joins Henrik and Jeremy to talk about how AI is changing the company from the inside out. He shares the moment Zapier declared a “code red” on AI and the steps they took to turn urgency into action — encouraging more experiments, removing tolerance for inaction, and celebrating wins along the way. Wade discusses his own AI use cases, the importance of internal examples in driving adoption, and why duplication of efforts can speed up learning. He reflects on the leadership challenge of guiding a 14-year-old company through cultural transformation, balancing productivity gains with employee well-being, and preparing for a future where AI agents work with each other. This episode offers a clear, practical look at what it takes to embed AI into an established organization, and keep it moving forward. Key Takeaways: A “code red” can be a catalyst for real change. When Zapier declared a company-wide “code red” on AI, it wasn’t just a signal. It pushed people to experiment more, act faster, and rethink established ways of working.Culture is harder to change than technology. The real challenge wasn’t getting the tools in place, it was getting people to use them. Zapier’s approach focused on rewarding curiosity, sharing internal examples, and removing tolerance for inaction.Duplication can drive innovation. Instead of centralizing all AI projects, Zapier encouraged parallel efforts. When multiple teams tackled similar problems, they often uncovered different and better solutions more quickly.Leadership in the AI era is about speed and sustainability. Henrik and Jeremy highlight how Wade’s approach blends urgency with care for the people doing the work. Productivity gains matter, but so does avoiding burnout and making AI adoption last.Zapier: Zapier: Automate AI Workflows, Agents, and Apps LinkedIn: Wade Foster | LinkedIn 00:00 Setting Company Culture: Rewards and Tolerances 00:43 The Rise of AI at Zapier 02:19 Wade's Social Media Presence 05:06 Challenges in AI Adoption 07:32 Personal Use of AI: Health Tracking 10:21 Business Applications of AI 13:34 Automating Repetitive Tasks 20:35 Voice of Customer Program 24:26 Customer Brief Generator 33:27 Code Red: Embracing AI 35:32 Subtle Encouragement and the Impact of GPT-4 36:38 Code Red: A Turning Point 36:51 Embracing AI: From Fear to Familiarity 38:13 The Journey to AI Adoption 39:11 Challenges in Organizational Change 40:41 Managing Resistance and Encouraging Experimentation 43:55 Building a Remote Culture with AI 46:29 The Future of Work and AI 48:33 Agent-to-Agent Communication 51:32 The Importance of Duplication in Innovation 56:43 Final Thoughts   📜 Read the transcript for this episode: Transcript of Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen.

    1h 3m
  4. Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life

    5 AUG

    Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life

    In this episode, Evan Ratliff, journalist and creator of the podcast Shell Game, shares the wild and personal story behind his experiment in AI voice cloning. What began as curiosity turned into a six-month dive into building an AI version of himself—one that could answer phone calls, conduct interviews, and even fool friends and family. From scamming the scammers to testing AI therapy, Evan walks us through what it’s like to put a synthetic version of yourself into the world and watch how people respond. The conversation explores the uneasy collision of identity, automation, and ethics. Evan talks about the emotional reactions people had when they realized they weren’t actually talking to him, the disturbing effectiveness of AI in fraud, and the strange intimacy of hearing your own voice say things you didn’t write. He also reflects on what it means to resist optimization—not because tech can’t help, but because some parts of life aren’t meant to be outsourced. This episode is a human story wrapped inside a technological one—about trust, loneliness, and how we navigate a world where even our voices aren’t entirely our own. Key takeaways:  AI voice agents challenge more than trust—they challenge identity. Evan’s experiment revealed just how disorienting it is when people hear your voice and think it’s you—only to realize it’s not. The emotional impact was real: friends felt tricked, disconnected, and in some cases, deeply lonely.Scammers are already using AI—and they’re getting better at it. Far from being hypothetical, AI-powered scams are already widespread and industrialized. Voice cloning isn’t just a curiosity—it’s a weapon, and we’re all potential targets. A family safe word might be your best defense.Not everything should be optimized—and maybe that’s the point. Evan pushes back on the idea that life should be frictionless. In the pursuit of efficiency, we risk removing the small, inconvenient interactions that actually make life meaningful—like small talk, shared confusion, and human error.This moment feels like early social media—and we should be paying attention. Henrik and Jeremy reflect on the eerie parallels between today’s AI boom and the rise of the social web. Back then, few anticipated the long-term impact on mental health and connection. With AI, we may be walking into similar territory—unless we ask harder questions now.LinkedIn: Evan Ratliff | LinkedIn Website: Evan Ratliff – Journalist Shell Game Podcast: Shell Game | Evan Ratliff NY Times article referred to: Nytimes/ThisMachine-madeWorldConquersOneMoreRebel 00:00 Intro: Thoughts on AI Deception 00:40 Meet Evan Ratliff: Technology, Crime, and Identity 01:13 The Shell Game Podcast: Exploring AI Voice Cloning 03:50 Challenges and Improvements in AI Voice Technology 04:57 Inspiration Behind the Voice Cloning Experiment 11:05 Practical Applications and Ethical Considerations 17:31 AI in Scamming: Risks and Realities 25:04 Protecting Yourself from AI Scams 27:49 Reflecting on Technological Change and Human Adaptation 29:59 The Reluctance to Embrace New Technology 30:36 The Dangers of Social Media 31:59 AI in Therapy and Personal Experiences 33:39 Creating an AI Agent of Yourself 38:09 The Challenges of Small Talk with AI 38:55 Personal Tech Stack and AI Usage 42:59 Balancing Efficiency and Meaningfulness 45:32 The Future of AI and Human Interaction 52:18 Concluding Thoughts and Reflections 📜 Read the transcript for this episode: Transcript of Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen.

    58 min
  5. How the Chief Creative Officer of an Award-Winning Ad Agency Prompts the Perfect Pitch

    22 JUL

    How the Chief Creative Officer of an Award-Winning Ad Agency Prompts the Perfect Pitch

    In this episode, Jeff Benjamin, Global CCO of Tombras, shares how AI helps him get unstuck, build confidence, and push bold ideas forward—even when self-doubt creeps in. From romcom scripts to Arby’s pitches, he shows how AI acts as a sparring partner: sharpening thinking, stress-testing ideas, and keeping momentum alive. We get into what separates distinct from generic, why affirmation can be a trap, and how the urge to share is still at the heart of creativity. If you're chasing big ideas—or just trying to beat the blank page—this one hits home. Key Takeaways: Affirmation builds momentum—but can also blind you — One of AI’s biggest features is how confidently it backs you up. That “glazing” energy feels great—but if you don’t challenge it, you risk falling in love with something average. Confidence needs a counterbalance: taste.The best prompt is a person—not a question — Jeff gets better output by asking AI to role-play voices he respects—like Don Draper or a cold war-era Olympic judge. The magic isn’t in better instructions. It’s in asking from a more interesting perspective.Your idea is ready when it bubbles over — Jeff doesn’t go to his team with half-baked concepts. He waits until the idea is bubbling—when he can’t not share it. That moment is emotional, not procedural. AI helps him reach it faster—but the instinct to share is still deeply human.Big ideas have width—AI helps him see the shape — For Jeff, a great idea isn’t a line—it’s a landscape. If it’s a real “big idea,” it spawns more ideas: social angles, activations, scripts. AI helps him test whether a concept has legs—or if it’s just a clever line with no room to run.Jeff's LinkedIn: Jeff Benjamin | LinkedIn Tombras: Tombras | Full-Service Independent Advertising Agency 00:00 Overcoming Self-Doubt in Business 00:37 Meet Jeff Benjamin: Creative Leader at Tombras 00:56 The Role of AI in Creative Processes 02:24 Using AI as a Sparring Partner 04:34 Practical Examples of AI in Action 09:31 The Impact of AI on Team Dynamics 11:37 Balancing AI and Human Creativity 14:13 The Future of AI in Creative Industries 21:06 Exploring Human Skills for AI Mastery 22:09 The Art of Asking Better Questions 22:40 AI as a Creative Partner 24:41 The Excitement of Sharing Ideas 30:09 Generational Differences in AI Interaction 32:35 The Risk of AI Dehumanization 38:19 Concluding Thoughts 📜 Read the transcript for this episode: Transcript of How the Chief Creative Officer of an Award-Winning Ad Agency Prompts the Perfect Pitch   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen.

    42 min
  6. Chief of Staff for the Masses: How Meta’s Joshua To Designs Wearables with AI

    8 JUL

    Chief of Staff for the Masses: How Meta’s Joshua To Designs Wearables with AI

    In this episode, Joshua To, VP of Product Design at Meta, shares how AI is reshaping how—and where—we interact with technology. He walks us through Meta’s evolving approach to AR and wearables, why notifications are still the killer use case, and how AI is becoming the “brain behind empathy.” We dig into what it means to build interfaces that understand you, why audio might be the future’s most underrated platform, and how designing for emotion changes everything—from form factor to function. Joshua also reflects on his path from launching a clothing brand to leading design at Google and Meta, and what those worlds taught him about craft, context, and human-centered systems. This one’s for anyone designing AI into the real world—where every interface choice carries weight, and intelligence starts with listening. Key takeaways:  Empathy Is the Real Intelligence — Joshua flips the definition of smart tech. It’s not just about outputs—it’s about understanding you. Context, tone, emotion—that’s what great AI will sense and respond to.Design for the Moment, Not the Feed — AR’s killer use case isn’t games—it’s restraint. Joshua shares why the best AI product might just be the one that knows not to ping you. Context-aware computing is the real unlock.Audio Is the Interface to Watch — Forget screens. The most powerful interface might be your ears. From wearables to ambient signals, Joshua explains why audio design is the next big frontier for human-centered AI.AR Isn’t a Feature—It’s a System of Consideration — Joshua reframes augmented reality as quiet, ambient infrastructure. The real power of AR isn’t spectacle—it’s subtlety. It helps you move through the world with less friction, not more.LinkedIn: Joshua To | LinkedIn Website: Home - Joshua To Meta: Meta Careers 00:00 Intro: Fixing Notifications With AI 00:54 Meet Josh: VP of Product Design at Meta 02:06 From Hoodies to Hardware: Josh's Journey 03:53 The Google Experience: From Ads to Product Management 10:37 The Evolution of Google Glass and AR 19:12 The Role of AI in Josh's Career 22:25 Designing the Future: AR, VR, and Attention Management 32:49 Contextually Aware Suggestions 33:38 Leveraging Generative AI in Design 34:52 AI's Role in Concept Art and Storyboarding 41:24 AI Tools and Model Capabilities 45:54 The Future of AI and Wearables 51:58 Reflections and Takeaways 📜 Read the transcript for this episode: Transcript of Chief of Staff for the Masses: How Meta’s Joshua To Designs Wearables with AI   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen.

    1h 1m
  7. The AI Implementation Audit: What Section’s CEO Learned in 18 Months

    24 JUN

    The AI Implementation Audit: What Section’s CEO Learned in 18 Months

    In this episode, Greg Shove, CEO of Section and founder of Machine and Partners, joins us for a "where are they now" follow-up—and doesn’t hold back. Greg walks through the rise of Pro AI, his new AI-powered coach, and why traditional upskilling is already obsolete. We explore the overlooked friction points in AI adoption, from cultural taboos (“it feels like cheating”) to failed enterprise rollouts. Greg challenges the prevailing mental models and warns that the real upheaval is still ahead: business model disruption, not product disruption. From royalty-based agents to outcome-based pricing, Greg lays out why service-heavy industries—from law firms to SaaS—are heading for a margin-crushing future. Plus: the moral responsibility of CEOs, the fallacy of lifelong learners, and why working with AI means holding onto your own judgment. A sharp, honest look at what it really means to work smarter—not just faster—in the age of AI. Key takeaways: AI use is no longer optional—it's the new baseline. Proficiency with AI tools isn’t a competitive edge anymore—it’s a basic requirement. Greg argues that “being in the AI class” is now table stakes, and organizations must rapidly close the gap between aspiration and actual adoption.Business model disruption will hit harder than tech disruption. Greg makes a compelling case that AI’s biggest impact won’t come from the tools themselves, but from entirely new ways of charging for value—like outcome-based pricing and AI-native service models that undercut human capital costs.Leaders must shift from AI policies to AI manifestos. Adoption is stalling because organizations lead with fear. Instead, Greg urges leaders to clearly message that using AI is smart, encouraged, and expected—and to model that behavior themselves.Most people won't be lifelong learners—so give them outputs, not courses. With Pro AI, Greg confronts a hard truth: most users don’t want to learn; they want results. AI-powered coaching that delivers outcomes—not just education—is the future of upskilling.Linkedin: Greg Shove | LinkedIn Website: Greg Shove | AI Strategist & Keynote Speaker for Enterprise Leaders Section: Section | AI workforce transformation for real ROI Machine & Partners: AI Consulting Services | Machine and Partners 00:00 Embracing AI: Changing Work Culture 00:29 Introduction: Meet Greg Shove 01:10 AI in Daily Work: Tools and Changes 03:59 Business Model Disruption: The Next Big Shift 12:45 Training and Adoption Challenges 19:14 The Future of Work: AI's Impact on Jobs 32:02 Leadership and AI: Strategies for Success 35:20 Embracing AI in the Workplace 36:51 Workflow Redesign with AI 39:39 The Role of AI Agents 40:12 Challenges in AI Adoption 45:14 Pro AI: The AI-Powered Coach 51:03 Disrupting Business Models with AI 57:52 Cognitive Offloading and AI 01:03:02 Final Thoughts and Reflections 📜 Read the transcript for this episode: Transcript of The AI Implementation Audit: What Section’s CEO Learned in 18 Months     For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen.

    1h 8m
  8. Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team

    10 JUN

    Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team

    In this episode, John Waldmann, CEO of Homebase, shares how the 10-year-old SaaS company blew up its roadmap and rebuilt around AI—from culture to code. He walks us through the shift from 20-page PRDs to lightning-fast demos, reclaiming product leadership, and pushing teams into their “oh shit” moment with AI. We explore the leadership reckoning, cultural resistance, and practical playbook behind the transformation—and what it means for the future of SaaS, small businesses, and human-centered AI. If you're leading (or bracing for) an AI shift, this one’s packed with hard-earned lessons and honest insight. Key Takeaways:  You Can’t Wait for Buy-In—Leadership Means Pushing the Shift — John didn’t wait for excitement or alignment—he took back product leadership and forced the move toward AI. It wasn’t about consensus, it was about momentum. If you’re leading a team through this kind of shift, your job isn’t to ask for permission—it’s to create urgency before it's obvious.Speed Over Specs — Prototypes Are the New Strategy — Homebase moved from 20-page PRDs to live demos built in hours. That switch didn’t just make shipping faster—it changed the way teams learn, think, and listen to customers. The takeaway? Stop planning in the abstract. Ship something real, now.Culture Is the Real AI Roadblock — The hardest part of going AI-first isn’t tech—it’s trust, fear, and inertia. From engineers to support teams, John had to help people reach their “oh shit” moment with AI. That’s when change sticks. Until then, it’s just optional homework. Leaders need to make adoption inevitable.AI Should Bring You Closer to Your Customers, Not Farther — This episode isn’t about chasing shiny tools. It’s about using AI to reduce the noise—so your team can focus more on humans, not less. For John, pragmatic AI is about freeing up time, getting closer to customer problems, and making the org feel smaller, not colder.LinkedIn: John Waldmann | LinkedIn Homebase: All-in-one Employee Scheduling, Time Clocks, Payroll, & More | Homebase 00:00 Introduction and Initial Reactions to AI 00:31 Meet John Waldmann and the Story of Homebase 00:53 Reinventing Homebase as an AI-First Company 01:46 From PRDs to Prototypes: Building Faster, Learning Smarter 05:02 How AI Is Reshaping the Customer Experience 09:19 Culture Shock: Resistance, Skepticism, and AI Adoption 14:03 The End of SaaS as We Know It? 19:34 Leading Through Disruption: Ownership, Urgency, and Org Design 25:12 Forcing the Shift: Getting Teams to Embrace AI 27:50 Hiring the Unemployed—and Other Nontraditional Talent Bets 28:56 Curiosity > Credentials: What to Look for in AI-Ready Teams 31:57 New Expectations, OKRs, and Holding Teams Accountable 37:10 Serving Small Businesses Better with AI 44:52 Final Thoughts: Team Dynamics, Founder Risk, and What’s Next 📜 Read the transcript for this episode: Transcript of Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team |     For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen.

    52 min
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Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.

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