Success With Jewelry

Laryssa Wirstiuk and Liz Kantner
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  • MARKETING
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Success With Jewelry

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

  1. 107 - Laryssa and Liz Chat About Managing Anxiety as a Business Owner

    3 DAYS AGO

    107 - Laryssa and Liz Chat About Managing Anxiety as a Business Owner

    Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #107. We’re diving into how to manage anxiety as a business owner. We may not be mental health professionals, but we both try to cope with anxiety on a daily basis. Can you relate? We'd love to hear about your coping strategies! Stick around for some bonus content where we get a little more candid about our experiences with anxiety in entrepreneurship. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

    18 min
  2. 106 - Laryssa and Liz Chat About the Value of Sharing Your Jewelry Making Process

    28 OCT

    106 - Laryssa and Liz Chat About the Value of Sharing Your Jewelry Making Process

    Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We’re diving into the art of craftsmanship and why it’s essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevate the perceived value of your work. Plus, we’ll take a look at how the strong support for artists in places like Asheville highlights the power of storytelling in the creative world. Stick around for some bonus content as we break down real examples of big-name brands successfully pulling back the curtain to reveal their behind-the-scenes magic. Whether you’re a jewelry designer or any kind of creative, this episode is packed with insights on how sharing your journey can make all the difference. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

    12 min
  3. 105 - Laryssa and Liz Chat with Christina Kober About Building a Successful Jewelry Business

    21 OCT

    105 - Laryssa and Liz Chat with Christina Kober About Building a Successful Jewelry Business

    Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce store, secured placements in over 90 retail locations, and grown a dedicated team of three. In this episode, Christina shares her journey of discovering her niche, the strategies that set her brand apart in a competitive market, and the key steps she took to steadily grow her business. What You'll Learn: Finding Her Niche: Discover how Christina identified her unique place in the jewelry design world and the pivotal moments that defined her brand’s direction. Starting and Growing Her Business: Learn about Christina’s initial steps in launching her business, gaining traction, and expanding from an online store to multiple retail locations. E-Commerce Success: Gain insights into effective strategies for growing and maintaining a successful e-commerce presence, and how Christina has adapted her digital marketing approach over the years. Maintaining Balance: Hear Christina discuss how she balances managing a growing business, nurturing her creativity, and maintaining personal well-being. Bonus Content: Stick around after the main episode for exclusive bonus content where Christina delves into the challenges she has faced and the strategies that continue to drive her success today. Don’t miss these invaluable tips to help you navigate your own jewelry business journey! About Our Guest: Christina Kober is a renowned jewelry designer and entrepreneur who has been making waves in the industry since 2007. With a successful e-commerce store and her pieces featured in over 90 retail locations, Christina exemplifies what it takes to build and sustain a successful jewelry business. Her dedication to finding her niche and growing her brand serves as an inspiration to independent jewelry artists everywhere. https://christinakober.com/ https://www.instagram.com/christinakober/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

    37 min
  4. 104 - Laryssa and Liz Chat About Holiday Promotions For Jewelry Brands

    14 OCT

    104 - Laryssa and Liz Chat About Holiday Promotions For Jewelry Brands

    Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #104. We’ll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make them a success. If you’re considering running a sale during the upcoming season, we’ve got some insights to help you maximize your efforts. In the bonus content, we share even more tips on creating a promotion that truly connects and drives results. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

    15 min
  5. 103 - Laryssa Interviews Iz Alayon, Founder of Iz & Co.

    7 OCT

    103 - Laryssa Interviews Iz Alayon, Founder of Iz & Co.

    Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold, and meticulously designed fine jewelry in New York City, with a focus on custom engagement rings and a commitment to making the buying process easy and stress-free.  Iz actually approached us to chat about maintaining awesome client relationships. So in this episode, we'll explore how core brand values guide customer relationships, the strategies behind creating personalized experiences, and examples of initiatives to reward repeat clients and encourage referrals. We'll also dive into the importance of storytelling in building trust and loyalty, and how long-term client relationships are nurtured in the high-end jewelry industry. In the bonus content, Iz will share some more exclusive tips on Customer Service, Engagement, and Retention. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com. To learn more about Iz & Co., visit their website: https://www.izandco.com/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

    33 min
  6. 102 - Laryssa and Liz Re-Introduce Themselves

    30 SEPT

    102 - Laryssa and Liz Re-Introduce Themselves

    Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You’ll hear what we each specialize in and how you can work with us. Plus, we share the top strategies we're advising our clients to implement right now. In the bonus content, we answer the question: what are the top things we're encouraging our clients to do now? To get access to the exclusive content as well as direct access to us, sign up by visiting https://www.SUCCESSWITHJEWELRY.com. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

    31 min
  7. 101 - Laryssa and Liz Interview Melissa Dusenberry, Founder of All The Brilliants

    23 SEPT

    101 - Laryssa and Liz Interview Melissa Dusenberry, Founder of All The Brilliants

    Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares some successes and failures she’s experienced with direct outreach and nurturing her clients.  All The Brilliants Website: https://www.allthebrilliants.com/ All The Brilliants Instagram: https://www.instagram.com/allthebrilliants/ In the bonus content, Melissa shares her top tips for clienteling. To get access to the exclusive content as well as direct access to us, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.  Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

    27 min
  8. 100 - Laryssa and Liz Share Biggest Takeaways From Listeners

    16 SEPT

    100 - Laryssa and Liz Share Biggest Takeaways From Listeners

    Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!). In the bonus content, we guide you to our most important episodes. To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

    15 min
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About

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

Information

  • Creator
    Laryssa Wirstiuk and Liz Kantner
  • Years Active
    2022 - 2024
  • Episodes
    112
  • Rating
    Clean
  • Copyright
    © 2022
  • Show Website
    Success With Jewelry

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