Lorena Morales, Director of Global Digital Marketing at JLL. This speaker from the Demand Gen Summit discusses how to drive more growth through RevOps . To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
2:00 - B2B buyer’s journey is constantly evolving.
10:22 - Buyers rely on secondary research, review ratings, webinars, and white papers to educate themselves on solutions.
12:53 - The late stage of buyer engagement by sellers and the importance of influencing and engaging buyers early in their journey.
15:27 - How buyers leave digital footprints and the use of intent data from third-party providers like Bombora to make proactive moves in sales.
18:53 - Identify buyer footprints and align sales strategies.
19:48 - Use sales intelligence and intent data on open rates, reply rates, meetings booked, and qualified opportunities.
20:18- Closing Remarks.
資料
- 節目
- 頻率每月更新兩次
- 發佈日期2023年12月12日 下午11:00 [UTC]
- 長度21 分鐘
- 季3
- 集數24
- 分級兒童適宜