EXPO – quality versus quantity – the visual overkill | Audio FHNW | HGK | Institute Interior Design and Scenography , CH - Basel

the third edition of the International Scenographers Festival IN3 2010 is dedicated entirely to the topic of exhibiting. “exhibit! scenography in exhibition design” is destination and program at the same time. the four days festival will debate various aspects of designing, exhibiting and the
executing of exhibitions. due to this year’s claim we invited about sixty internationally recommended professionals to share their experiences in exhibiting and to discuss the visions of this cultural format. Further- more two in3 workshops will be presented at the festival and within
the context of the in3 challenge – announced for the first time – we will be happy to award rookies among scenographers.
Scenography – flash-in-the-pan or revolution in de- sign? The shape of exhibiting and the aura of objects. Gladiators of the cultural world – directors, architects and scientists – debate power, influence, arrogance and impotence, dynamics, creative lee- way and budgets, the future of exhibiting, the potency of design, auratics, putative stage magic and invisible communication.
Following the successful first festival «spatial arts – life in search of style» in 2006, that dealt with the trailblazers of scenography from various disciplines and the second event «staging the stage – scenography inspired by performing arts» in 2008, that was dedicated to the exponents of Scenography in performing arts, the festival 2010 will focus on examining the actual core business of scenography, i.e. “exhibiting and staging” in and around museums: «Exhibit! – scenography in exhibition design» will consequently be its title!
The event will be presented from the 2nd thru 5th December 2010 in the Basel “Kaserne”. Target groups are the curators of the museum city Basel as well as locally and internationally active museum directors, curators and all those who are interested in the international museum and exhibition business. The festival however primarily addresses scenography students, their professors from partner academies of the Institute of Interior Design and Scenography, as well as the rapidly growing community of training institutions in Europe and abroad that, from their different perspectives, have dedicated themselves to formation and education regarding scenography.
With the Festival 2010, the Institute of Interior Design and Scenography of the HGK | FHNW is happy to provide a platform and voice for the rapidly developing and changing discipline of scenography – as well as to offer the possibility of publicly discussing the main contents of the possible and especially the current definitional experiments in scenography. The Institute observes and accompanies the identification process of a discipline, from practical proximity and academic distance and, with the festival, offers a forum for exchange and contextual analysis to the exponents. 
As a result of the festival 2008, the festival 2010 will feature an innovation: the cooperation with eight European academies who intend to participate.

the third edition of the International Scenographers Festival IN3 2010 is dedicated entirely to the topic of exhibiting. “exhibit! scenography in exhibition design” is destination and program at the same time. the four days festival will debate various aspects of designing, exhibiting and the
executing of exhibitions. due to this year’s claim we invited about sixty internationally recommended professionals to share their experiences in exhibiting and to discuss the visions of this cultural format. Further- more two in3 workshops will be presented at the festival and within
the context of the in3 challenge – announced for the first time – we will be happy to award rookies among scenographers.
Scenography – flash-in-the-pan or revolution in de- sign? The shape of exhibiting and the aura of objects. Gladiators of the cultural world – directors, architects and scientists – debate power, influence, arrogance and impotence, dynamics, creative lee- way and budgets, the future of exhibiting, the potency of design, auratics, putative stage magic and invisible communication.
Following the successful first festival «spatial arts – life in search of style» in 2006, that dealt with the trailblazers of scenography from various disciplines and the second event «staging the stage – scenography inspired by performing arts» in 2008, that was dedicated to the exponents of Scenography in performing arts, the festival 2010 will focus on examining the actual core business of scenography, i.e. “exhibiting and staging” in and around museums: «Exhibit! – scenography in exhibition design» will consequently be its title!
The event will be presented from the 2nd thru 5th December 2010 in the Basel “Kaserne”. Target groups are the curators of the museum city Basel as well as locally and internationally active museum directors, curators and all those who are interested in the international museum and exhibition business. The festival however primarily addresses scenography students, their professors from partner academies of the Institute of Interior Design and Scenography, as well as the rapidly growing community of training institutions in Europe and abroad that, from their different perspectives, have dedicated themselves to formation and education regarding scenography.
With the Festival 2010, the Institute of Interior Design and Scenography of the HGK | FHNW is happy to provide a platform and voice for the rapidly developing and changing discipline of scenography – as well as to offer the possibility of publicly discussing the main contents of the possible and especially the current definitional experiments in scenography. The Institute observes and accompanies the identification process of a discipline, from practical proximity and academic distance and, with the festival, offers a forum for exchange and contextual analysis to the exponents. 
As a result of the festival 2008, the festival 2010 will feature an innovation: the cooperation with eight European academies who intend to participate.

FRANK DEN OUDSTEN | NL
 
Frank den Oudsten is a media artist and a professor of scenography, attached to various universities and academies of art throughout Europe. He studied applied physics and received his degree with a research project at the studio for electronic music at the Institute for Sonology in Utrecht, which meant a paradigm shift in his orientation. The field of audiovisual design became forefront, supported by courses in photography and film, of which the workshops by the experimental filmmaker Frans Zwartjes were most impressive. His professional career emcompasses both complex multimedia installations within the context of exhibitions, as performative experiments on stage. Commissioners have been the Netherlands Architecture Institute in Rotterdam, the Municipal Museum of The Hague, the Rijksmuseum Kröller Müller in Otterlo, the Centraal Museum in Utrecht, the Walker Art Center in Minneapolis, the German Museum of Architecture in Frankfurt am Main, the Centre for Art and Media in Karlsruhe, among others.

In his presentations, Frank den Oudsten both uses classical analog as well as advanced digital media and mind-mapping tools. His projects define the place of performance as a locus with character and identity, through the crucial unity of content and form, in which cognition and intuition are considered to be equal. In recent years the emphasis of his work has almost entirely been on discourse within the context of educational projects, workshops and symposiums. His improvisations on stage however, increasingly got a performative touch. That instant, right-brain format allowed for a playful testing of his conceptual hypotheses, before they appeared in print. Reversely, text, deeply affected by the open nature of improvisation, turned into a stream of speculative theory. His publication on the theory of narrative space will be launched early 2011, by Ashgate Publishing Ltd in London. Its title: „Space.Time. Narrative, the exhibition as post-spectacular stage“.

Statement
Talking about scenography... what the hell is it? what do you think it does? how does it affect me, once it’s done?

 
http://www.frankdenoudsten.nl

JEAN LOUIS VIDÌÈRE | FR

Jean-Louis Vidière – born in 1972 in France, enthusiastic athlete and art lover – studied Industrial Design between 1990 and 1995 at the Ecole Nationale des Beaux-Arts in Nancy. After a two year artistical assistance at the Stuttgart State Academy of Art and Design in 1998 he became art director at Milla und Partner. In 2003 he founded ésèpe | brand and knowledge spaces as a freelance exhibition designer and scenographer. Since April 2010 he is working as a conceptual designer for brand spaces, exhibitions and touristical attractions at Steiner Sarnen in Switzerland.

 
www.steinersarnen.ch

Martin Joos

Boris Micka is a Czech architect born in Kromeříž (Czech Republic). Since 1992, he has been the director of GPD - Museums and Exhibitions, a prestigious company located in Seville, Spain. 

In 2002, Boris Micka changed the concept of museums in Spain when he designed the Archaeological Museum of Alicante (MARQ) which later obtained Europe´s Museum of the Year Award (EMYA 2003). His creations have set new values in the entire museum world through the use of theatrical scenographies combined with modern technologies.

Having become a key reference for museography, Boris Micka participates each year giving lectures at conferences and universities or writing articles for specialized publications. 

One of his latest creation is the Saudi Arabia Pavilion at Shanghai World Expo 2010 which has been one of the most visited Pavilion of the Expo.
 
http://www.borismicka.com