165. Melanie Herschorn: Books as Catalysts for Business Growth and Authority
In this episode, we dive deep into the world of book publishing and marketing with Melanie Herschorn, a seasoned book marketing and publishing strategist. Drawing from her diverse background as a celebrity publicist and award-winning journalist, Melanie shares invaluable insights about turning books into powerful business growth tools. The conversation weaves between Melanie's journey from PR to entrepreneurship and Alessia's fresh experiences as a new author, creating a rich dialogue about the realities of publishing. Together, they explore the nuances of traditional, hybrid, and independent publishing, while offering practical wisdom about overcoming perfectionism and leveraging books for professional opportunities. This episode is particularly valuable for aspiring authors and business owners, as Melanie and Alessia discuss creating effective marketing ecosystems, building authentic authority, and the importance of sharing your story. From habit-building strategies to mindset work, they offer actionable insights for anyone considering writing a book or looking to maximize their book's impact. This episode covers everything from choosing your publishing path to marketing strategies that actually work. If you’re contemplating writing a book, this episode is a must-listen! If you enjoyed today’s show, please leave a five-star review and share it with a friend or two! I’d love to connect with you! DM me on the ‘gram at @alessiacitro__ TIMESTAMPS: [01:07] Melanie's background as a celebrity publicist and journey into book publishing and marketing [02:50] Story of transitioning from celebrity PR after a challenging experience with a famous comedian [04:11] Experience as a journalist and transition into entrepreneurship with breastfeeding clothing business [13:31] Breakdown of different publishing paths: traditional, hybrid, and independent publishing [21:08] The importance of having proper support through the book writing and publishing process [28:20] Marketing strategy fundamentals: setting up social media, website, and lead magnets [35:46] Melanie's passion for helping people share their stories and see their own potential [43:00] Discussion on taking small steps vs getting overwhelmed by the big picture [47:02] Tips for marketing your book long-term without feeling repetitive Connect with Melanie on LinkedIn, Facebook, and Instagram @bigimpactbooks RESOURCES MENTIONED: Get Melanie’s book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success Want to get your book in the hands of as many people as possible? Grab the FREE Ultimate Book Marketing Checklist to make sure you are using every marketing tool available to you when promoting your book and growing your audience. You will get: Clarity on what to expect Organized with your book marketing plan Guidance to develop a lead magnet Get Alessia’s book, Higher Self Habits Now available on Audible! Get a free 30-day trial! Need the time and space to write your book? Join me in Sedona, Arizona for a writers’ retreat in March! Learn more at alessiacitro.com/writing-retreat TRANSCRIPT KEYWORDS: Book Marketing, Publishing Strategy, Traditional Publishing, Hybrid Publishing, Self-Publishing, Independent Publishing, Manuscript Editing, Book Proofreading, Book Typos, Audiobook Recording, Author Platform, Author Branding, Social Media Marketing, Lead Magnets, Content Marketing, Content Promotion, Book Content Engine, Marketing Strategy, Business Growth, Professional Development, Authority Building, Public Speaking Engagements, Media Appearances, Non-Fiction Books, Memoir Writing, Book Writing Process, Publishing Ecosystem, Book Coaching, Personal Development, Mindset and Personal Growth, Overcoming Perfectionism, Self-Trust, Goal Achievement, Incremental Habit Formation, Overcoming Writing Barriers, Ultimate Book Marketing Checklist, Women's Writer's Retreat
