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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee focus on sustainability from a producer's perspective.

Mark expresses his initial skepticism toward the term 'sustainability' due to its overuse and misinterpretation in the industry, specifically criticizing large corporations like Nespresso for greenwashing.

He provides insight into his definition of sustainability, emphasizing the importance of long-term environmental stewardship, community engagement, and economic stability for coffee farms.

Mark also discusses the challenges of ensuring fair compensation in a market dominated by fluctuating prices and the pressure to sell cheaper coffee.

The conversation touches on consumer inflation and its impact on coffee pricing, highlighting the need for a sustainable approach that benefits both producers and consumers in the long term.

00:00 Welcome & Introduction to the Series
00:30 Exploring Sustainability in Coffee Production
00:51 The Misuse of 'Sustainability' and Greenwashing
02:04 Mark's Perspective on Fair Trade and Pricing
04:34 Real Sustainability from a Producer's Viewpoint
07:24 The Impact of Consumer Behavior and Market Saturation
13:39 The Crisis in Coffee Production and Future Uncertainties
15:27 Closing Thoughts and Next Episode Teaser

Connect with Mark Bolliger and Finca Rosenheim here:
https://www.instagram.com/fincarosenheim/
https://en.fincarosenheim.com/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the series, Mark shares his perspective on how visiting the origins provides a deeper understanding of the realities of coffee production, including challenges with labor, infrastructure, and agricultural practices like spraying against coffee rust.

The episode delves into the empathy and insight gained from such visits, contrasting superficial trips with those that offer meaningful engagement and mutual learning between producers and visitors.

Mark also reflects on his own experiences traveling to Guatemala and preparing for a coffee show in Copenhagen, emphasizing the importance of genuine connections and knowledge exchange in the coffee industry.

00:00 Intro
01:20 The Importance of Visiting Coffee Origins
02:30 Challenges and Misconceptions of Origin Visits
03:22 The Value of Direct Experience at Coffee Farms
03:42 Personal Growth and Global Connections Through Coffee
06:51 Addressing Labor and Sustainability in Coffee Production
12:35 Empowering Visits: Transformative Experiences at Origin
16:03 Looking Ahead: Sustainability in Coffee Production
16:38 Closing Remarks and Invitation to Engage

Connect with Mark Bolliger and Finca Rosenheim here:
https://www.instagram.com/fincarosenheim/
https://en.fincarosenheim.com/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

This episode of the series, Mark and Lee discuss the power dynamics between coffee producers and roasters.

Mark shares his personal experiences, revealing the challenges producers face, including dependency on buyers, the impact of social media actions on business relationships, and the precarious nature of selling coffee.

He details the financial strains, including high interest rates for agricultural loans in Peru and the costs associated with coffee production.

The conversation extends to the broader implications of these dynamics on the sustainability of coffee farming, including the effects of market practices on producer wellbeing and the choice of crops.

The episode concludes with considerations for future discussions on the coffee industry's complexities and the encouragement of community support through podcast engagements.

00:00 Intro
00:11 Exploring the Power Dynamics in Coffee Production
02:38 The Realities of Coffee Production and Market Challenges
05:03 Navigating Relationships and Power Imbalances with Buyers
10:29 The Financial Struggles and Decisions of a Coffee Producer
15:09 The Complexities of Coffee Farming and Environmental Considerations
19:39 Closing Thoughts and Looking Ahead

Connect with Mark Bolliger and Finca Rosenheim here:
https://www.instagram.com/fincarosenheim/
https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee delve into the nuances and challenges faced by coffee producers today.

Mark shares insights into his farm's operations, the evolving demands of the coffee market, and the impact on producers trying to adapt to these changes.

The conversation highlights the confusion and complexities in producing specialty coffee, the influence of market trends, and the challenges of balancing traditional practices with innovation.

This episode sets the stage for an ongoing conversation about the dynamics of the coffee production industry, emphasizing the importance of understanding and communication between producers and the broader market.

00:00 Intro
01:54 Introducing Mark Bolliger: A Privileged Coffee Producer's Perspective
03:58 The Complex Reality of Modern Coffee Production
04:47 Navigating Market Demands: The Producer's Dilemma
07:34 The Struggle with Specialty Coffee and Market Trends
12:36 The Challenges of Selling Coffee in Today's Market
15:59 The Emotional Toll of Unsold Coffee
21:20 Closing Thoughts and Next Episode Teaser

Connect with Mark Bolliger and Finca Rosenheim here:
https://www.instagram.com/fincarosenheim/
https://en.fincarosenheim.com/
••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry.

Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?'

Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee.

Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability.

The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations.

00:00 Intro
00:41 Diving Deep into Coffee Pricing Conversations
01:20 The Critical Question: How Much Should Coffee Cost?
02:01 Understanding and Communicating Costs in the Coffee Industry
05:43 The Challenge of Pricing in a Consumer-Driven Market
06:06 Navigating Price Increases and Consumer Expectations
13:10 The Importance of Transparency and Communication
19:55 Concluding Thoughts and Where to Connect

Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain.

This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players.

The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers.

Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice.

00:00 Intro
00:38 Become a coffee consultant
01:00 Exploring the Health of the Coffee Supply Chain
02:19 Unpacking the Real Winners in the Coffee Industry
05:29 The Complex World of Coffee Equipment Sales
13:20 Technician Tales: The Unsung Heroes of Coffee Equipment
23:24 Concluding Thoughts and Looking Ahead

Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops