The Google Ads Podcast

Solutions 8
  • 5.0 (1)
  • MARKETING
  • UPDATED TWICE WEEKLY
The Google Ads Podcast

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

  1. 17 DEC

    Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing

    Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities. Related videos: 💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:     • 💰 Google Ads Strategy Using AI To Out...   💣 The Best ChatGPT Prompt You're Not Using:     • 💣 The Best ChatGPT Prompt You're Not ...   💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT:     • 💣 Google Ads Copy Hack Using Google N...   0:00 Intro 0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing 4:51 Challenging Google’s search monopoly 6:15 Perplexity vs. ChatGPT 7:23 What you should be aware of as an advertiser 11:21 User profile-based targeted ads 15:08 The possible shift into content and the legal concerns about AI 18:01 Impact of AI on big vs. niche websites 19:10 Monetization and shared revenue models in AI platforms 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a...

    21 min

  2. 13 DEC

    New Strategy for Google Ads Performance Max & Standard Shopping Campaigns

    John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy." 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: ✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators:     • ✅ Google Ads and Meta Ads Management:...   ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:     • ⏳ The Importance of Analyzing Your Go...   💰 Why Meta Ads Is Critical for Increasing Google Ads Success:     • 💰 Why Meta Ads Is Critical for Increa...   0:00 Intro 0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns 3:39 Case study 6:09 Promising initial results 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZvOU1VaV9pLUNTT2ZvNVlveG5CUEY0UC12d3xBQ3Jtc0tuS1hob0V1OE9pb2NjLU5Jb21fVmd6V0pscjVnNGVkVkpfWW1idUNnV29xTThwN1ZrSFRGdXEtRThyYlU5dUhfMTdiWGtST29FRHBLa1pTbHBpMEw2U245SWdJMkFidTJWQmM0V09jajF6aEFEZ3V4Yw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=D5Tn5hsWApE" rel="noopener noreferrer"...

    11 min

  3. 10 DEC

    Meta Ads Black Friday and Cyber Monday Strategies to Boost Sales

    Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now. Related videos: 💰 Google Ads Black Friday Cyber Monday Strategies & Results:     • 💰 Google Ads Black Friday Cyber Monda...   💰 Black Friday Google Ads Preparation:     • 💰 Black Friday Google Ads Preparation   🛒 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center:     • 🛒 Black Friday Tips & How to Set up P...   0:00 Intro 0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales 1:59 Running email generation campaigns 5:09 Lead generation campaign format example 6:09 Ad budget structure 10:04 Creative tips for Black Friday and Cyber Monday 13:10 Strategies for evergreen ads 17:03 Additional sales tactics for Black Friday and Cyber Monday 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHJBT0wtalNFa0cxVm1kcEx5ZGNxZHlwQnBaZ3xBQ3Jtc0tuMS1jVWN2ajBfa280WU9yR05BOFVBNWV3WjJtdXAwRFRQTWdBaTVTOUJKN0Y2MGJNbFNabGNjRjNLcGQxa2FrU2Z4Y0MySElMWFQ2WWVDQ0xDVmNRM3o4TkFoVi1hT1JiYV9hU0Eya0RlcUtsUC1mdw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=raYV-CuMVN8" rel="noopener noreferrer"...

    18 min

  4. 6 DEC

    Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs

    Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 💰 How to Lower Your Google Ads CPC:     • 💰 How to Lower Your Google Ads CPC   ❌ When to Avoid Running Performance Max Campaigns:     • ❌ When to Avoid Running Performance M...   ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:     • ⏳ The Importance of Analyzing Your Go...   💰 Meta Ads New Strategy: L0 Approach:     • 💰 Meta Ads New Strategy: L0 Approach   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday,...

    8 min

  5. 29 OCT

    Free Media Efficiency Ratio (MER) Tracker Sheet

    Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now. Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/... 0:00 Intro 0:16 Free Media Efficiency Ratio (MER) Tracker Sheet 6:10 Calculating profitability using COGS 13:38 Using Datadrew 17:51 RFM segments on Datadrew 22:00 Using the MER tracker for client presentations 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: a...

    27 min

  6. 25 OCT

    ABO Approach for Successful Meta Ads Campaigns

    John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 💰 Meta Ads New Strategy: L0 Approach:     • 💰 Meta Ads New Strategy: L0 Approach   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   0:00 Intro 0:28 ABO Approach for Successful Meta Ads Campaigns 5:07 Analyzing Meta Ads strategy metrics 8:29 Growth in Amazon and Shopify sales and subscribers 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and...

    10 min

  7. 22 OCT

    Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators

    Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance. Related videos: 🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:     • 🔥 Google Ads Management: Dealing with...   💣 The Key Performance Indicators (KPIs) You Should Share to Clients:     • 💣 The Key Performance Indicators (KPI...   ✅ To-Dos on Your First Call With a New Client:     • ✅ To-Dos on Your First Call With a Ne...   📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:     • 📧 Mastering Email Responses: Pro Tips...   🔍 PPC Talks: What to Check Before Onboarding a Client:     • 🔍 PPC Talks: What to Check Before Onb...   🤝 What We've Learned About Effective Client Management:     • 🤝 What We've Learned About Effective ...   🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:     • 🚀 Client Management Tips From The Pro...   0:00 Intro 0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators 5:10 Data presentation 10:36 Google Ads and Meta Ads work together 👉 Get free guides, templates, SOPs, checklists,...

    16 min

  8. 18 OCT

    The Key Performance Indicators (KPIs) You Should Share to Clients

    Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more. Related videos: 💸 Why You Should Not Rely on In-App Metrics:     • 💸 Why You Should Not Rely on In-App M...   💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:     • 💸 Meta Ads Case Study: Doubling ROAS ...   💸 How to Run Advantage+ Shopping Campaigns for Success:     • 💸 How to Run Advantage+ Shopping Camp...   🔥 Measure Your Campaign Success Beyond ROAS:     • 🔥 Measure Your Campaign Success Beyon...   💰 Why Meta Ads Is Critical for Increasing Google Ads Success:     • 💰 Why Meta Ads Is Critical for Increa...   0:00 Intro 0:18 The Key Performance Indicators You Should Share to Clients 5:43 Turning off Meta Ads 10:54 nCAC basis 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a...

    15 min
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About

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

Information

  • Creator
    Solutions 8
  • Years Active
    2022 - 2024
  • Episodes
    451
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Solutions 8
  • Show Website
    The Google Ads Podcast

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