Grow Your Practice Podcast

Grow Your Practice Podcast
  • 0.0 (0)
  • ECONOMÍA Y EMPRESA
  • CADA DOS SEMANAS
Grow Your Practice Podcast

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

  1. HACE 1 DÍA

    So, You Have A Workshop. Let’s Fill Those Seats: Grow Your Practice LIVE Ep 22

    In this episode of the Grow Your Practice Podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares insights on how to effectively fill seats at your workshops. Discover the best practices for topic selection, messaging, and targeting audiences to maximize attendance and conversions. Learn about the three key target markets—past patients, cold traffic, and partner promotions—and explore effective advertising techniques, including both legacy and online media. Chad also discusses the importance of follow-up communication and provides a free Workshop SOP and scorecard to help you perfect your workshops. Tune in for valuable tips on growing your private practice with successful workshops. Are you a practice owner who would like to join these live calls? Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn Find this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and receive an area assessment, visit: https://getbreakthrough.com/area 00:00 Introduction to the Podcast 00:19 Understanding Workshops and Topic Selection 01:55 Target Audiences for Workshop Marketing 05:25 Effective Advertising Strategies 10:38 The Importance of Conversion Calls 12:45 Workshop Standard Operating Procedures (SOP) 16:30 Conclusion and Free Resources

    18 min

  2. 8 NOV

    3 Ways to Have Your Best Workshop Ever: Grow Your Practice LIVE Ep 21

    In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. He covers the crucial last five minutes (the close), a simple framework for engaging your audience, and the pre-workshop indoctrination process to ensure attendees know, like, and trust you before the event. Packed with actionable insights, this episode is a must-listen for private practice owners looking to boost patient engagement and appointments through effective workshops. Are you a practice owner who would like to join these live calls? Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn Find this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and receive an area assessment, visit: https://getbreakthrough.com/area 00:00 Introduction to the Podcast 00:19 History and Evolution of Workshops 03:17 Three Key Points for a Successful Workshop 04:49 Deep Dive: The Close 18:29 Deep Dive: Engagement Framework 24:49 Deep Dive: Pre-Workshop Preparation 28:03 Breakthrough Services and Offerings 31:31 Conclusion and Final Thoughts

    34 min

  3. 1 NOV

    Hiring & Retention: The #1 Problem We Heard at PPS: Grow Your Practice LIVE Ep 20

    Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outlines an 11-step process for improving hiring practices, including the use of scorecards, writing differentiated job ads, conducting effective screening interviews, and fostering a culture of mastery, autonomy, and purpose. Madden also shares practical advice on onboarding, training, promotions, and handling employee satisfaction. Additionally, he offers a special call to action for practice owners to explore using AI tools to enhance their job ads. Don't miss this comprehensive guide to strengthening your practice's team in a competitive job market. 00:00 Introduction to the Podcast 00:19 The Biggest Challenge: Hiring and Retention 01:29 Macro Economic Headwinds 02:57 11 Essential Hiring and Retention Processes 10:34 The Importance of Employee Happiness 11:42 Profitability Under Pressure Program 14:08 Career Growth and Employee Recognition 18:58 Avoiding Common Pitfalls in Promotion 21:13 Effective Hiring Strategies 22:37 Call to Action: AI Hiring Assistance 24:51 Conclusion and Final Thoughts

    27 min

  4. 25 OCT

    20% Growth Year After Year with a Multidisciplinary Approach with Jack Zuckerman

    Join us in this inspiring episode as Chad interviews Dr. Jack Zuckerman, founder of Total Recovery PT in New Jersey. Dr. Zuckerman shares his remarkable journey from a modest start in a small office to building a successful multidisciplinary clinic. Discover the innovative physical therapy techniques he employs, including manual therapy, functional mobilization, and advanced modalities like shockwave and laser therapy. Learn the benefits of a cash-based practice model, strategies for scaling and marketing, and the importance of having proper systems and processes in place. Dr. Zuckerman also discusses balancing business growth with family life, the impact of mentorship, and his vision for the future of healthcare. Tune in for valuable insights and inspiration from an industry leader. 00:00 Introduction and Welcome 00:16 Starting the Practice: Humble Beginnings 01:40 Growth and Expansion 02:56 Challenges and Resilience 08:56 The Multidisciplinary Approach 12:28 Innovative Treatments and Modalities 16:13 Marketing and Business Strategies 20:18 Careful Business Decisions and Growth Strategies 20:58 Incorporating Breakthrough Marketing 22:10 Transition to Direct Consumer Marketing 23:15 Implementing Systems and Processes 28:55 Balancing Family and Business Growth 29:31 Community Impact and Personal Reflections 31:48 Delegation and Time Management 34:34 Juggling Personal Interests and Business 35:22 Conclusion and Final Thoughts 35:43 Profitability Under Pressure Program Introduction

    38 min

  5. 25 OCT

    How Our Pelvic Floor Marketing Funnel Almost Didn't Happen: Grow Your Practice LIVE Ep 19

    In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor programs and employed strategies like media consumption analysis and the 'beachhead' market entry approach. Additionally, explore the 'Profitability Under Pressure' masterclass—aimed at enhancing practice financial health—with profit audits, revenue improvement tactics, and a lucrative $1,500 grant opportunity. Transform your private practice and boost your bottom line with these proven strategies! Are you a practice owner who would like to join these live calls? Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl0 00:00 Introduction to High-Performing Funnels 00:17 Understanding the Funnel Concept 01:08 The Pelvic Floor Funnel Journey 02:37 Challenges and Changes During the Pandemic 03:56 Marketing Strategies and Target Audiences 07:32 Implementing the Beachhead Strategy 07:57 Profitability Under Pressure Program 10:21 Focusing on Expecting and New Mothers 11:39 Choosing the Right Market 12:16 Building Effective Messaging 12:49 Success Story: Transforming Lives 15:52 Launching the Pelvic Floor Program 17:03 Expanding the Program 18:12 Unexpected Challenges and Solutions 18:42 Conclusion: Key Takeaways 19:47 Introducing the Profitability Under Pressure Program

    22 min

  6. 18 OCT

    How to Handle Insurance Companies That Stink: Grow Your Practice LIVE Ep 18

    In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, dives into essential strategies for managing insurance providers and boosting profitability in private practices. Explore the complexities of dropping low-paying insurers, renegotiating contracts, and understanding the motivations behind insurance companies. Learn how to attract higher-paying insurers, enhance revenue per visit, and maintain financial stability amidst rising costs and declining reimbursements. Additionally, discover actionable tips from the 'Profitability Under Pressure' program, including success stories and advice from experienced practice owners, and apply for grants to support your practice’s financial health. Join us to ensure a profitable and sustainable private practice. Are you a practice owner who would like to join these live calls? Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl0 00:00 Introduction to the Podcast 00:19 Challenges of Dropping Insurance Companies 01:06 Understanding the Insurance Industry 02:10 Impact of Insurance on Healthcare Costs 04:29 Strategies for Managing Payer Mix 11:17 Profitability Under Pressure Program 13:41 Renegotiating Insurance Reimbursements 15:41 Tony and Melissa's Generosity 16:31 The Financial Reality of Clinical Practice 17:23 The Power of Compounding 19:46 Strategies for Dealing with Payers 20:06 Q&A Session with Practice Owners 24:42 Workers Comp and Third-Party Payers 27:21 Introducing the Profitability Under Pressure Program

    29 min

  7. 11 OCT

    6 Steps for a Direct to Consumer Marketing System: Grow Your Practice LIVE Ep 17

    Six Steps to Create a Direct-to-Consumer Marketing System for Your Practice In this episode of the Grow Your Practice Podcast, host Chad Madden shares six critical steps to develop a direct-to-consumer marketing system tailored for private practices. Using a clinical analogy, Chad breaks down the process: Look (attribution and source of new patients), Plan (capacity and scheduling), Strategize (reactivation and marketing efforts), Implement (putting plans into action), Measure (tracking results), and Reassess (refining strategies). Throughout, Chad emphasizes the importance of adapting marketing strategies to keep up with changing patient acquisition trends. Additionally, the episode introduces a 90-day masterclass called 'Profitability Under Pressure' focused on increasing revenue and enhancing financial stability for practice owners. Are you a practice owner who would like to join these live calls? Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0 00:00 Introduction to the Podcast 00:19 Six Steps to Direct-to-Consumer Marketing 01:16 Understanding Patient Sources 02:58 Setting Marketing Goals 04:34 Creating and Implementing a Marketing Plan 06:00 Developing Marketing Strategies 07:03 Profitability Under Pressure Program 08:54 Implementing and Measuring Marketing Efforts 11:04 Reassessing and Adjusting Marketing Plans 16:38 Conclusion and Upcoming Events

    19 min

  8. 4 OCT

    3 Ways Chiropractors Are Selling High Value Cash Packages Without Discounting

    Join us for an insightful webinar featuring Mark Callan from Enovis as we dive into three effective strategies for chiropractors to sell high-value cash packages without discounting. Discover the importance of adding cash services, common barriers, and proven techniques to increase revenue from cash services. We also unpack a special cash-based program developed in collaboration with the Enovis and Breakthrough teams. Engage with our real-time polls and Q&A session, and learn from the experiences of other successful practices. Additionally, access bonus resources such as a team training for light force laser and a growth calculator for integrating new services in your practice. Interested in increasing your revenue with high value cash packages? Visit https://getbreakthrough.com/enovis 00:00 Introduction and Polling 01:11 Discussing Add-On Services 02:10 Challenges in Selling Cash Services 03:03 Importance of Cash Services 06:27 Introduction to Breakthrough and Mark Callan 07:16 Goals for Cash Programs 07:44 Laser Therapy in Chiropractic Care 13:03 Marketing and Patient Engagement 27:01 Effective Campaign Strategies 27:22 Successful Offers for Patient Engagement 28:12 Importance of Measurable Campaigns 30:00 Optimizing Event Timing 31:33 Cold Traffic Marketing Insights 34:40 The Power of Information in Marketing 36:00 Historical Context of Marketing 37:07 Implementing Best Practices for Success 39:10 Revenue Potential with Cash-Based Services 46:22 Q&A and Final Thoughts

    53 min
Ver todo (253)

Acerca de

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

Información

  • Creador
    Grow Your Practice Podcast
  • Años de actividad
    2016 - 2024
  • Episodios
    253
  • Clasificación
    Apto
  • Copyright
    © All rights reserved
  • Mostrar sitio web
    Grow Your Practice Podcast

También te podría interesar

Para escuchar episodios explícitos, inicia sesión.

Mantente al día con este programa

Inicia sesión o regístrate para seguir programas, guardar episodios y enterarte de las últimas novedades.
Elige un país o región

Africa, Oriente Medio e India

Asia-Pacífico

Europa

Latinoamérica y el Caribe

Estados Unidos y Canadá