#17 Experienced startup founder shares key steps to building a successful startup

William Neill, the co-founder and CPO of Basket, a shopping wishlist app, shares his journey of founding a startup and handling business challenges along the way.

0:00 Intro
(1:20) About Basket
(2:31) Getting the idea for Basket
(6:31) Building the MVP
(10:50) Choosing the technology
(12:58) Learning from the MVP
(17:38) Handling the data
(19:24) Marketing and launch strategy
(25:41) Finding and retaining customers
(33:45) Product roadmap
(39:29) Seamless User experience
(44:53) Lessons learned
(52:28) Full-remote company