#21 Lulu Kitololo On How Serving Community Serves Her Brand (Kenya)

This week on the podcast, Paula interviews Lulu Kitololo, a graphic artist and designer who runs the Nairobi-based Lulu Kitololo Studio.

The studio designs stationery/lifestyle products, murals, branding and publications that showcase Lulu’s unique hand-drawn illustrative style. Plus her Afri-Love brand includes a blog, a twice-annual festival and the Afri-Love women community.

It is in building this community for African women who are creative that Lulu has been able to connect and serve her target audience in intimate ways — all of which benefit her business. Lulu offers smart and insightful advice on building a community that works for you and your business.

This is a two-part interview as Paula first spoke to Lulu in September 2019 then again a year later in September 2020.

In this episode, we also talk about:

• How Lulu created the Afri-Love women community and tips you can use
• Learning to show up authentically
• Being discerning about what works for your business
• How to be creative and sustainable
• How Lulu Kitololo Studio has been able to thrive during Covid-19

And more

***

As mentioned in this episode:

• International Podcast Day: https://pods4africans.substack.com/p/here-are-all-the-african-events-happening
• Lulu Kitololo Studio: http://www.lulukitololo.com/
• Afri-love Fest: http://www.afri-love.com/fest/
• Afri-love women community: http://www.afri-love.com/about/women/
• Soulful branding Course: http://www.afri-love.com/soulful-branding-challenge/
• Join the “Free to Create” membership site waitlist: http://bit.ly/getfreetocreate
• “Check In With Your Purpose” freebie: http://bit.ly/checkinwithyourpurpose

Connect with Lulu

Instagram: https://www.instagram.com/lulukitololo/

website: www.lulukitololo.com

Facebook: https://www.facebook.com/groups/afrilovewomen

Connect with me (Paula)

Twitter https://twitter.com/kalibawse

Instagram https://www.instagram.com/kalibawse/

I Have No Idea What I’m Doing instagram https://www.instagram.com/africanwomeninbiz/

I Have No Idea What I’m Doing Facebook group (highly recommended) https://bit.ly/3dXScJ2

This podcast episode was produced by Kali Media