Growth Sessions: eCommerce Advertising

Perpetua

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Growth Sessions: eCommerce Advertising

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.

13. 04. 2023.

Andrew Lipsman, Insider Intelligence: The future of retail media | Growth Sessions Podcast

In this episode Adam chats with Andrew Lipsman, Principal Analyst at Insider Intelligence about his four pillars of growth for brands in 2023. They discuss retail media moving up the funnel into new formats, and how to best deliver digital experiences and advertising to shoppers when they are in a shopping mindset. Andrew also shares his predictions for offline attribution and the emergence of partnerships between publisher networks with ample inventory opportunities.

44 min
23. 03. 2023.

Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors

In this episode Adam chats with Gabi Lewis, Co-Founder at Magic Spoon about Magic Spoon’s recent expansion from DTC to over 7000 stores across the US from Walmart, to Target, Albertsons, and more. They discuss how they use a flavour launch strategy to drive repeat purchases, Adam’s love for Magic Spoon, and how to win everywhere Magic Spoon is. Gabi also dives into how Magic Spoon works with creators and leverages influencer marketing from influencers as investors, to product collaboration.

50 min
16. 03. 2023.

Paras Shah, Georgia Pacific: The growth hack mindset

In this episode Adam chats with Paras Shah, Director of Omnichannel Shopper Marketing at Georgia Pacific about the power of experimentation and data to driving success. They discuss how Georgia Pacific employs growth hack strategies to optimize the path to purchase, and how data is at the “start and heart of every decision” they make. Paras also shares how to reach people across fulfillment options and how he approaches incrementality.

45 min
09. 03. 2023.

Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon

In this episode Adam chats with Daniel Millar, CGO of Beekeepers Naturals on being retail-first and expanding their brand beyond DTC. They discuss why brands should be investing in Amazon now more than ever, and how they tell their brand story using the Amazon DSP. Daniel also dives into Amazon’s direct feedback loops, and the impact TikTok has had on both in-store and online sales.

46 min
02. 03. 2023.

Aisha Khan, Momentum Commerce: The next frontier and creating content that converts

In this episode Adam chats with Aisha Khan, Vice President of Strategy, Planning and Insights at Momentum Commerce on what the next frontier for brands will be. They discuss the simplification of content, and the science behind content’s role in optimizing ads to drive increased conversions. Aisha also shares her perspective on how to allocate budget across channels, the value of taking off-Amazon brands to Amazon, and the impact Amazon Marketing Cloud will have on funnel attribution.

50 min
23. 02. 2023.

Freddie Liversidge, Hewlett Packard: Building an in-house media agency

In this episode, Adam chats with Freddie Liversidge, Global Head of Media at Hewlett Packard, on the proliferation of retail channels and the growth of digitally enabled media. They discuss the impact the death of cookies will have on measuring the success of your ads, the massive growth in digital out-of-home, and connected TV. Freddie also shares how he determines when to build out in-house teams versus when to work with external partners.

38 min
16. 02. 2023.

Calvin Lammers: Building out of the box brand collaborations

In this episode, Adam chats with Calvin Lammers, an omnichannel emerging CPG brand leader, on his takes on brand collaborations and the art of “drop culture.” They discuss how to reach audiences efficiently, leveraging User Generated Content for OLV ads, and the power of an “absolutely gangbusters” operational team to building successful eCommerce businesses. Calvin also shares his takes on the interconnectivity of retail media, DTC and marketplaces as the key structural components of growing a brand.

44 min
09. 02. 2023.

Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand

In this episode, Adam chats with Ju Rhyu, Co-Founder and CEO of Hero Cosmetics on her monumentous exit to Church and Dwight. They discuss Hero Cosmetics early beginnings as an Amazon-first brand, merchandising strategies, and how the Hero Cosmetics team determines their media mix across retailers and DTC. Ju also shares her approach to revenue allocation, how to find efficiencies across channels, and what the future will look like for emerging brands in 2023.

51 min

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09. 09. 2021.

How top agencies are crushing eCommerce growth

Season 3 features guests from top agencies like Amy Lanzi at Publicis, Mudit Jaju at Wavemaker, Gemma Spence at Omnicom, and more. This season on Growth Sessions, join hosts Adam Epstein, VP of Growth at Perpetua, Donna Sharp, Managing Director at Medialink, and Mark Wagman, Managing Director at Medialink, as they take a look at how some of the world's biggest agencies approach building and growing successful retail media and eCommerce businesses, the obstacles they've overcome, and their plans to seize the opportunity emerging in today's evolving landscape. Thursdays starting September 16th. Subscribe on your favourite podcast app or visit growthsessions.perpetua.io

S 3, E 1

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2 min

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.

Autor

Perpetua
Aktivne godine

2020. - 2023.
Epizode

25
Ocjena

Korektno
Copyright

© Perpetua 2021
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Growth Sessions: eCommerce Advertising