Judges' Insights: How Craft saved Advertising

How does craft add to the impact of print and digital advertising? What are the most effective examples of craft this year? Join judges as they discuss what makes a pencil-winning piece of work, the impact craft has, how it is judged and the future of craft in advertising. Recorded at D&AD Festival in London. *For 58 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (www.dandad.org/en/d-ad-awards/) and see if our judges agree.