The Rothman PPC Podcast: Google Ads and Your Business

Jason Rothman

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MARKETING
EVERY TWO MONTHS

Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.

26 FEB

018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It

Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...

18 min
17/11/2023

017: Check Your Conversion Status

On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, t...

16 min
02/01/2023

016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)

11 ways to improve your ad copy in Google Ads search campaigns:ExperimentUndeniable ad copyAdsOrganicSocialWebsiteHelp docsCustomer's shoesTest themed responsive ads Balance human and machineThe data (whole account)Work with Jason - https://rothmanppc.com/Follow Jason - https://twitter.com/rothmanppc

21 min
22/07/2022

015: The Easy Formula For Google Ads Ad Copy Success

My easy formula for amazing Google Ads ad copy that generates leads and sales:1. Catch their attention2. Meet them where they're at, mechanically and emotionally 3. Give them an undeniable offerWork with Jason - https://rothmanppc.com/Follow Jason - https://twitter.com/rothmanppc

15 min
19/05/2022

014: How To Deal With The Ramp Up Period In Google Ads

The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period.Contact Jason - https://rothmanppc.com/contact/Follow Jason on Twitter - https://twitter.com/rothmanppc

23 min
12/12/2021

013: The Decision You Have To Make About Updated Phrase Match Keywords

Updated phrase match is a really big deal.Why the anger?The decision you have to make.Did you forget who the boss is?About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719Contact Jason - https://rothmanppc.com/Newsletter - https://rothmanppc.substack.com/LinkedIn - https://www.linkedin.com/in/rothmanppc/Twitter - https://twitter.com/rothmanppcFacebook - https://www.facebook.com/rothmanppc/Adventures by A Himitsu https://soundcloud.com/a-...

31 min
15/05/2021

012: Broad Match Has Changed!

Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management.Thanks for listening and enjoy the episode!About keyword matching options - https://support.google.com/google-ads/answer/7478529Contact Jason - https://rothmanppc.com/

30 min
16/02/2021

011: Three Ways To Lower Your Bounce Rate in Google Ads

In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy!Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

23 min

See All (18)

Creator

Jason Rothman
Years Active

2020 - 2024
Episodes

18
Rating

Clean
Show Website

The Rothman PPC Podcast: Google Ads and Your Business

The Rothman PPC Podcast: Google Ads and Your Business

Episodes

018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It

017: Check Your Conversion Status

016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)

015: The Easy Formula For Google Ads Ad Copy Success

014: How To Deal With The Ramp Up Period In Google Ads

013: The Decision You Have To Make About Updated Phrase Match Keywords

012: Broad Match Has Changed!

011: Three Ways To Lower Your Bounce Rate in Google Ads

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