Speaking Your Brand: Public Speaking for Women

Carol Cox
Speaking Your Brand: Public Speaking for Women Podcast

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.

  1. 2 DAYS AGO

    411: Reframing Public Speaking: From Elite Skill to Everyday Power with Dr. Karen Corbin

    Is public speaking an elusive talent reserved for a select few, or is it a powerful tool we can all master? In this thought-provoking episode, we challenge the long-held belief that public speaking is only for the “naturally gifted.”  I’m thrilled to have Dr. Karen Corbin back on the podcast, as we dive deep into the art of communication and explore how anyone, from scientists to young professionals, can harness their voice to make a meaningful impact. If you’ve ever felt self-conscious or critical about your speaking abilities, this episode is for you.  Karen and I explore how we can all make public speaking less intimidating and more approachable, turning it from an elite skill into an everyday power that elevates your personal and professional life. Karen and I talk about: Why storytelling isn’t just for the “gifted” but a skill anyone can cultivate to connect, influence, and inspire The practical steps she took to shift from self-doubt to speaking with confidence and clarity The surprising moments that changed her perspective on who should have a voice and how to make it heard Real-life examples of how communicating effectively can open doors, reshape careers, and empower you to step into your own spotlight How Karen navigates the corporate world and her personal brand   About My Guest: Karen D. Corbin, PhD, RD is the Owner and Chief Geek of Geeks That Speak® and an Associate Investigator at the AdventHealth Translational Research Institute. She is an expert in human nutrition and metabolism. Her scientific career is devoted to finding new approaches to prevent and treat diseases like diabetes and fatty liver disease. She is also an expert in scientific storytelling. Links: Show notes at https://www.speakingyourbrand.com/411/  Karen’s website: https://www.geeksthatspeak.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Karen Corbin (guest) = https://www.linkedin.com/in/karen-corbin-phd-rd-75229111/    Recommendations: Science Friday on NPR is a fantastic resource for listening to scientists from all different disciplines = https://www.sciencefriday.com TED talk = “What you can do to prevent Alzheimer’s” by Lisa Genova = https://www.ted.com/talks/lisa_genova_what_you_can_do_to_prevent_alzheimer_s?language=en For those interested in diabetes, this is a good podcast:  https://podcasts.apple.com/us/podcast/diabetes-discourse/id885083634?i=1000656300786   Related Podcast Episodes: Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 339: Creating Compelling TED-Style Talks Based on Academic Research with Dr. Tanya Golash-Boza Episode 138: Scientists Need to Tell Stories Too with Dr. Karen Corbin

    34 min
  2. 16 SEPT

    410: 7 Essential Questions for Your Brand Story with Elayne Fluker

    You're going to get so much out of this episode with 7 essential questions to ask yourself as you refresh your brand story. Whether you’re leaving a corporate job to become an entrepreneur, looking to expand your existing brand, aspiring to be a speaker or thought leader, or a corporate professional ready to transition to the next level, this conversation is for you. My guest is Elayne Fluker, who is an experienced coach to executive women and a prolific podcaster (over 700 episodes), with her podcast called Support is Sexy. Elayne is also the author of “Get Over ‘I Got It’: How to Stop Playing Superwoman, Get Support and Remember that Having It All Doesn’t Mean Doing It All Alone” – published by HarperCollins Leadership and named a Forbes Book of the Month. Elayne and I share with you how you can re-brand your brand with 7 essential questions. We explore actionable strategies for reinventing your brand in today's ever-changing landscape and discuss how we’ve both helped our clients successfully navigate their rebranding journeys.  Our conversation is packed with insights and inspiration to help you elevate your brand and make your next move with confidence. This episode is the audio from a live show we did on September 10, 2024. You can watch the video at https://youtube.com/live/43vUGQ2qQsU.    Links: Show notes at https://www.speakingyourbrand.com/410/  Elayne’s website: https://www.elaynefluker.com  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Elayne Fluker (guest) = https://www.linkedin.com/in/elaynefluker/  Related Podcast Episodes: Episode 408: Connecting Your Personal Brand and Your Thought Leadership Episode 340: Can I Tell It's You? What a Brand Voice Is and Why You Need One Episode 186: From Hashtag to Podcast to Book: Developing Your Thought Leadership Platform with Elayne Fluker

    45 min
  3. 9 SEPT

    409: Transforming Your Story into a Movement with Allison Walsh

    What if your personal story could be more than just a story — what if it could spark a movement? In this episode, I’m joined by Allison Walsh, a speaker, entrepreneur, and mental health advocate who has done just that. From her beginnings as Miss Florida to building a platform that empowers women and advocates for mental health, Allison has used her voice to create a ripple effect far beyond herself.  Tune in as we explore how you, too, can transform your story into a powerful movement that inspires and creates real change. Allison and I talk about: How being open and authentic with her story, despite her initial hesitancy, allowed her to connect deeply and create a movement around mental health awareness, proving that your story can be a catalyst for change Leveraging speaking opportunities, from local events to major conferences, to amplify your message and inspire others to take action The importance of being clear on your “why” and how that clarity helps you speak with passion and purpose, inspiring others to join your movement Practical steps you can take to start transforming your story into a movement, from finding the right speaking opportunities and sharing your message effectively to building a community around your cause   Links: Show notes at https://www.speakingyourbrand.com/409/  Allison’s websites: https://www.allisonwalshconsulting.com/ and https://www.shebelievedshecould.co/  I was a guest recently on Allison's podcast "She Believed She Could". You'll love that episode too! Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Allison Walsh (guest) = https://www.linkedin.com/in/allisonkreigerwalsh/ Allison’s Instagram = https://www.instagram.com/allisonwalsh Related Podcast Episodes: Episode 408: Connecting Your Personal Brand and Your Thought Leadership Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 378: The Power of Women's Voices and Stories to Change the World

    32 min
  4. 2 SEPT

    408: Connecting Your Personal Brand and Your Thought Leadership [Best Of]

    We recently (August 2024) hosted a 90-minute in-person workshop on personal branding for ATHENA NextGen alumni in Orlando, Florida.  It was a lot of fun and the women who attended loved seeing how all their threads connect in their personal brand. We also had them define their brand voice using our Brand Voice Canvas framework and create their personal brand action plan using our Pillars of Your Personal Brand  framework. Along with this workshop we facilitated, we’ve done 9 client VIP Days (!) in the past month, so things have been a bit busy.   Hence, a “best of” episode for the podcast this week. :-) This episode originally aired on October 2, 2023, and it’s as relevant as ever. In the age of more & more content (whether human- or AI-created), your personal brand matters more than ever. Potential clients and event organizers can easily find lots of experts in what you do. What you want them to realize is what sets you apart and why they should pick you. That’s where your personal brand and thought leadership come in. I know you want to have a positive impact on the world and you may feel like cultivating a personal brand is unnecessary or self-indulgent or you just don’t have time for it. But, here’s the thing: you have a personal brand, everyone does. It’s how other people would describe you;  not just your qualities like are you smart, kind, professional, but also what matters to you. Do people know what matters to you, the better world you imagine? In this episode, you’ll hear: How your business connects to your thought leadership How your personal brand connects to your thought leadership Example from my own personal brand and thought leadership Pushback I got early on when I started my business about a particular aspect of my personal brand Finding the consistency and commonality among all of the threads in your career What humans have over AI when it comes to storytelling This episode originally aired on October 2, 2023.   Links: Show notes at https://www.speakingyourbrand.com/408/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 259: Connecting Your Business and Your Thought Leadership Personal Brand podcast series, episodes 332-335

    17 min
  5. 26 AUG

    407: Building Your Speaking Platform as an Author (Even If You're an Introvert!) with Tiffany Hawk

    As a speaker, writing a book gives you additional authority and credibility.  Event organizers love speakers who have books because it shows that the speaker understands their material. But, how do you know what's a good idea for an entire book? On the flip side, if you're an author and public speaking isn't something you're jumping up and down to do, how can you build your platform to include speaking, even if you're an introvert? My guest is my book coach Tiffany Hawk, who is a published author and who runs the Breakthrough Book Proposal Program. Tiffany and I talk about: Her journey from reluctant to charismatic speaker as a result of attending our in-person retreat What makes a good idea for a book Why you shouldn’t write the book that you can write in your sleep How authors can build their platform, particularly around speaking, even if you’re an introvert (like us!) How speakers can build authority for their book proposal to attract agents and publishers A sneak peek of the online workshop this fall and an in-person retreat in the spring that Tiffany and I will be hosting together About My Guest: Tiffany Hawk is an author and book coach who helps leaders write agent-ready books and book proposals. Her clients have landed literary agents, traditionally published with big New York Presses and small literary presses, self published, won awards, and seen their stories in places like Harper’s, the Los Angeles Times, Narratively, McSweeney’s, and The Atlantic.   Links:   Show notes at https://www.speakingyourbrand.com/407/  Tiffany’s website: https://www.tiffanyhawk.com/  Get Tiffany’s free resource “How good is your book idea?” = https://www.tiffanyhawk.com/idea/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Attend our 1-day Speaking for Impact in-person workshop in Orlando on October 10th: https://www.speakingyourbrand.com/workshop/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Tiffany Hawk (guest) = https://www.linkedin.com/in/tiffanyhawk/ Related Podcast Episodes: Episode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk Episode 363: From Burned Out to Lit Up: How Cara Houser Turned Her Signature Talk into a Best-Selling Book Episode 400: Why Introverts Make Great Speakers and Leaders

    34 min
  6. 19 AUG

    406: Authenticity and Owning Your Story as Women with a Public Voice with Jennifer Adams and Sarah Henry

    The Democratic National Convention is being held in Chicago this week and many Americans will be re-introduced to V.P. Kamala Harris when she delivers her speech on Thursday night. I have a background in local Democratic politics and have always been a strong supporter of women running for office. Earlier this summer, we held in-person workshops for women who are running in the Central Florida area where we helped them with their public speaking and storytelling. It was a lot of fun and it showed me once again how powerful someone’s personal story is! In this episode, I’m joined by two of those women, Jennifer Adams, who’s running for U.S. Congress in Florida’s District 7, and Sarah Henry, who’s running for Florida State House in District 38. We talk about: Why they decided to run for office and the importance of asking women to run What it's like being a female candidate and having a public voice and presence Their stump speeches and how they tailor them based on the audience The surge of support and enthusiasm for V.P. Kamala Harris’s campaign for President and what that tells us about the importance of authenticity The lessons they’ve learned about being themselves vs. trying to be someone they thought they should be What they learned about storytelling, taking up space, and messaging from the workshops we did with then The importance of donating to women candidates (find local women that you can donate to!)     Show notes at https://www.speakingyourbrand.com/406/  Jennifer Adams for U.S. Congress: https://www.jenniferadamsforcongress.com/ Sarah Henry for Florida State House: https://sarahforfl.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Attend our 1-day Speaking for Impact in-person workshop in Orlando: https://www.speakingyourbrand.com/workshop/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Jennifer Adams (guest) = https://www.linkedin.com/in/jenniferadams111-/ Sarah Henry (guest) = https://www.linkedin.com/in/slouisehenry/ Related Podcast Episodes: Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 390: Impromptu Speaking: How to Prepare and Feel Confident in Any Situation Episode 378: The Power of Women's Voices and Stories to Change the World Episode 191: Women in Politics and the Public Sphere with Rep. Anna K. Eskamani

    43 min
  7. 12 AUG

    405: Advocating and Using Your Voice for Yourself with Laura Camacho, PhD

    If you're a high-performing woman who works in corporate and you’ve struggled to use your voice in an impactful way, this conversation is for you! Our lead speaking coach Diane Diaz sits down with Laura Camacho, PhD, an executive communications strategist and host of the Speak Up podcast. Diane and Laura dive into the realities of climbing the corporate ladder and the common pitfalls that hold many back, particularly women.  Drawing from personal experiences and years of coaching, Laura shares actionable insights on overcoming self-sabotage, enhancing visibility, and effectively using your voice in the workplace.  Whether you're an introvert, ambivert, or simply looking to refine your communication skills, you'll find valuable strategies to help you advance your career. Diane and Laura talk about: The importance of self-promotion and how to do it without sounding arrogant Why acknowledging and leveraging your unique background and experiences can set you apart Practical tips for speaking up in meetings and ensuring your contributions are noticed The role of a coach in navigating mid-career challenges and achieving your goals How to build relationships and add value in every interaction     Show notes at https://www.speakingyourbrand.com/405/  Laura’s website: https://www.speakupwithlaura.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Laura Camacho = https://www.linkedin.com/in/lauramcamacho/ Related Podcast Episodes: Episode 397: Speak to Lead: Elevating Your Executive Presence

    49 min
  8. 5 AUG

    404: Break the Fourth Wall: Lessons from the Olympics, Kamala, and Shakespeare

    This is going to be a fun episode and hopefully get you thinking differently about the presentations and talks you give, whether you’re speaking to audiences of 20, 50, 100, 500, or more. What does it mean to "break the fourth wall" and should you do that as a speaker? The fourth wall is the imaginary wall at the front of the stage that separates the fictional world (the performance) from real life (the audience). When you attend a play or a movie, you're an outsider watching the characters live their lives; they don't know you exist. However, I've noticed more and more that live performances and even movies are breaking the fourth wall. What does this have to do with you as a speaker? That’s what we’re going to talk about, including specific things you can do to break the fourth wall with your audience to be a more impactful and memorable speaker.   Links: Show notes at https://www.speakingyourbrand.com/404/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day Speaking for Impact in-person workshop in Orlando: https://www.speakingyourbrand.com/workshop/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 393: The Kind of Speakers that Get the Best Feedback and Referrals Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies Episode 249: The Relationship Between Speaking and Performance

    21 min

About

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.

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