Sports and Entertainment Marketing with Ben Hartman

Ben Hartman is one of the pioneers of the Sports and Entertainment marketing industry. He is the Chief Client Officer at Octagon across Europe, Asia Pacific, the Middle East and Africa. Octagon is a global creative agency that specialises in Sports and Entertainment, negotiating talent rights, sponsorship and partnership agreements, and creating campaigns and experiences for some of the largest brands in the world.

Resources mentioned:

• Burger King Sponsorship Case Study