2Bobs—with David C. Baker and Blair Enns

David C. Baker and Blair Enns
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2Bobs—with David C. Baker and Blair Enns

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

  1. Assume an Advantaged Player

    PRIJE 6 D

    Assume an Advantaged Player

    Blair shares how to determine whether or not we are the advantaged player the “polite battle for control” within the game of sales, and how we can get the odds of winning the sale to be more in our favor.   Links “Assume an Advantaged Player” article by Blair Enns on WinWithoutPitching.com

    22 min
  2. The Four Conversations: A New Model for Selling Expertise

    23. LIS

    The Four Conversations: A New Model for Selling Expertise

    David interviews Blair about his new book, which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values.   Links Order The Four Conversations: A New Model for Selling Expertise by Blair Enns

    31 min
  3. 200th Episode Special

    9. LIS

    200th Episode Special

    Blair and David reminisce about their podcasting journey since Blair first pitched the 2Bobs idea to David back in 2016, sharing what they've learned along the way, and what they might like to try with the podcast in the future.

    30 min
  4. How Account Managers Deliver Strategy

    25. RUJ

    How Account Managers Deliver Strategy

    David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers.   LINKS "Account Managers and Strategy" by David C. Baker at punctuation.com

    24 min
  5. How to Avoid Commodifying Your Offering

    11. RUJ

    How to Avoid Commodifying Your Offering

    Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing.   LINKS "Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com "Phase Your Client Engagements" 2Bobs episode

    30 min
  6. Are Email Newsletter Even Viable Anymore?

    28. KOL

    Are Email Newsletter Even Viable Anymore?

    Every few years we’re told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong.   Links David’s article on Punctuation.com (subscribe to his newsletter at the bottom of the page) “Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It” by Rand Fishkin

    30 min
  7. How to Make Horizontal Positioning Work

    14. KOL

    How to Make Horizontal Positioning Work

    David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals.   Links “Strengthening a Weak Horizontal Positioning” by David C. Baker on punctuation.com

    23 min
  8. Are You Fishing in the Right Pond?

    31. SRP

    Are You Fishing in the Right Pond?

    Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, too narrow, or just wrong.   LINKS "The Target Is Not the Market" by Blair Enns on winwithoutpitching.com

    32 min
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

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