Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast

0.0 (0)
MARKETING
UPDATED WEEKLY

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

2 DAYS AGO

Does Your Podcast Have an Enemy? (Insider 199)

Discover essential tips on growing your podcast, optimizing Spotify visibility, engaging your audience, and boosting monetization in this episode of Build a Big Podcast! Big Ideas in this Episode Personal Experience with NPR: David Hooper shares his experience of doing a segment for a local NPR affiliate and being recognized, illustrating the power and reach of audio content Targeted Promotion Strategies: The importance of targeted promotion over mass "spamming" How to Get More Podcast Subscribers: Guiding listeners to specific platforms and increasing subscription rates for your podcast Building Rapport with Guests: Helping guests feel comfortable and how to build rapport to get better interviews Combatting Red Light Syndrome) Techniques to alleviate guest nervousness Spotify Algorithm Optimization: Tips on how to optimize content to take advantage of Spotify's algorithm, which prioritizes quality content and user engagement Listener Support Platforms: The importance of platforms like Buy Me a Coffee, Fanlist, and Patreon for building a community and involving listeners in your podcast Parasocial Relationships in Podcasting: How longer podcast episodes foster deeper connections and a sense of involvement among listeners Creating Podcast Enemies for Engagement: The concept of creating an "enemy" to solidify listener loyalty and engagement Additional Information Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 05:41 "Better to target true believers" 07:42 Podcast listeners engage longer than YouTube viewers 11:43 Balance community involvement and business clarity in podcasts 13:33 Howard Stern faced many FCC complaints 17:53 Promote your podcast on Spotify for growth 19:27 Collaborate with peers to promote your podcast 24:39 Plosive tests and tongue twisters 26:31 Ask guests the same question each interview?! 29:21 Voice-to-text tool for better podcast marketing The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 199 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

31 min
4 DAYS AGO

How to Name Your Podcast (Insider 198)

Discover the impact of a strong domain name, the secrets to naming your podcast, and how to make your podcast sound bigger with this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that people seek out Creating content that helps people (and makes you money) Episode Overview Dotcom domains: Ego stroke or good decision How to book an interview and its benefits Naming or renaming your podcast Robot podcasting and related ideas Tricks to make your podcast sound bigger Dotcom Domains Discussion Importance of having a dotcom domain Comparison of dotcom domains to alternative domain variations Market insights and advice on purchasing dotcom domains Personal experiences and anecdotes related to domain names Creativity in domain naming using different examples Tools to find available domains Be a Guest Segment Story of Engel Jones and his 3000-interview goal Invitation to participate in Engel Jones' current podcast Benefits of learning from high-volume interview operations How to Name or Rename Your Podcast Complexity of changing a podcast name Tools for brainstorming and vetting podcast names Importance of cultural and linguistic sensitivity Cautionary tales and lessons from naming mistakes Agencies and services for professional rebranding assistance Robot Podcasting and More Insights from RadioDaysAsia Human elements that improve podcasting (authenticity, respect, fun, etc.) Importance of preparation and its impact on live radio vs. taped podcasts Encouragement to consider more thorough preparation Tricks to Make Your Podcast Sound Bigger Importance of multiple voices for listener engagement Use of AI-generated voices for variety Additional suggested resources and article links Importance of Consistency Consistency in release schedules to build and maintain audience trust Examples of consistent release schedules (daily, weekly, monthly) Additional Information Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 06:05 Losing a domain forces creative name choices 08:10 Get a valuable domain; negotiate lower prices 14:58 Write/podcast about lasting topics; plan, adapt accordingly 17:36 Preparation is essential for delivering effective broadcasts 22:11 Consistency is key to growing podcast audience 22:43 Consistent podcast releases build trust and audience The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 198 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

27 min
14 SEPT

8-Step Podcast Interview Plan (Insider 197)

Unlock your podcasting potential with this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Monetization Potential How podcasting skills can be monetized Information on Big Podcast Amp at bigpodcast.com/amp Challenges in Content Creation Increasing noise making it harder to grab attention Risk of burnout from the "content treadmill" Podcast Improvement Tips (7 Nonnegotiable Things) Clear Niche Importance of clearly defined target audience Distinct Perspective Necessity of a unique point of view for your podcast Non-Neutral Voice The importance of having a clear stance on issues and meticulous editing Mostly Insights, Some Promotion Balance of valuable content and promotion Personal Engagement Avoiding generic address terms, speaking as if to a single person Use 'You' Frequently Making the audience feel personally addressed Relax and Be Real Showing genuine personality and sharing relatable stories Editing Insights Example of editing efficiency where up to 40% of recorded content can be removed Advertising Tips Integration of ads with useful content Personal Stories Sharing personal anecdotes without crossing professional boundaries David and his wife selling items on eBay Humorous eBay search incident with "dirty dicks" hot sauce Podcast Information Promotion of "Build A Big Podcast" and its focus on growth, monetization, and improvement Podcast website: bigpodcast.com Episode Highlights Podcast rebranding 7 non-negotiable podcast requirements Guide on podcast interviews New podcast "Talk Tuah" by Haliey Welch Business blueprint and royalty-free music for podcasters Classified ads to help grow podcasts Podcast Rebranding Details Discussion on the importance of environment on identity and behavior Changes including new artwork and formats Subscribe and Follow Subscription details at bigpodcast.com/subscribe Additional updates at extra.bigpodcast.com Big Podcast History Initial name "Big Podcast Daily" during a 30-day trial run Renamed to "Build a Big Podcast" Title Considerations Challenges with naming a podcast about podcasting to ensure clarity Future Content More detailed discussions on rebranding to be shared on Big Podcast Extra and in the newsletter 8 Steps for Better Podcast Interviews Do Your Research Importance of preparation Create a Flexible Outline Having an adaptable structure for the interview Use Open-Ended Questions Encouragement of storytelling Listen Actively Importance of smooth transitions and acknowledging responses Maintain a Conversational Tone Engaging in two-way interaction Be Adaptable Willingness to deviate from the plan based on the conversation Monitor the Clock Ensuring coverage of important topics within available time Review and Edit the Recording Analyzing for continuous improvement Haliey Welch New Podcast Deal with Jake Paul's media company and financial earnings Charitable initiatives and dog adoption promotion Content focused on pop culture with charitable undertones Solo Business Canvas One-page blueprint for optimizing podcast business Identification of ideal listener, new revenue opportunities, and resources Persona Music 10,000 royalty-free songs for podcast background music Enhancing content and ad quality Pre-Interview Importance Essential for improving podcast quality Gauging guest's communication style and knowledge Additional Information Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 Drive podcast traffic using Riverside's AI Magic Clips (See an example here.) 04:00 Environment (and microphones) shapes identity and behavior significantly 09:13 Why content creators (including podcasters) s

36 min
8 SEPT

Audacity and Blue Yeti Revealed

Breaking down the most debated podcasting tools and events with an insider's perspective - David Hooper rates them as overrated, underrated, or accurately rated on this episode of Build a Big Podcast! Episode Timestamps Introduction (00:00:05 - 00:00:56) Breaking the 4th wall Mentioning past insider episodes and newsletter Overwhelm with other work (new book, other projects, client work, NPR podcast) Introduction to "Build A Big Podcast" and episode format Episode Format: Over, Under, or Accurate (00:00:56 - 00:01:21) Explanation of the format: Overrated, Underrated, or Accurately Rated Blue Yeti Microphone (00:01:21 - 00:03:33) Overrated for most people, underrated for podcasters Best practices for using Blue Yeti Cost and sensitivity issues Alternative: ATR 2100 by Audio-Technica Audacity (00:03:33 - 00:04:12) Highly underrated Long-time user perspective New features and plug-in compatibility Opinions on destructive vs. non-destructive editing Podcasting Conferences (00:04:12 - 00:10:24) General opinion: Underrated until they are overrated Costs and company expenses Differences between independent and company podcasters Importance of having a plan for bigger events Music industry comparison: SXSW Opinion on smaller, regional events Potential for organizing small events for independent podcasters High-End Microphones (00:10:24 - 00:14:16) General opinion: Overrated for general use, underrated for reliability Examples: RE 20, SM 7B, SM 58 Issues with counterfeit microphones Importance of reliability and quality Remote Recording (00:14:16 - 00:19:20) General opinion: Accurately rated Benefits of in-person interviews Personal anecdotes (e.g., Dolly Parton interview) Time-saving aspects of remote recording platforms Comparison with past technologies (ISDN) Unique experiences tied to in-person interviews Conclusion (00:19:20 - 00:20:01) Future episodes on overrated, underrated, or accurate topics Information on how to subscribe and stay updated on new episodes The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

21 min
4 SEPT

The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)

Learn how to grow your podcast, find quality equipment on a budget, and make your show truly matter in this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Topics Covered in This Episode Building a Successful Podcast Importance of perception in life and podcasting Example of the podcast "20VC" and its growth journey Realistic expectations about the time it takes to succeed in podcasting David’s first radio experience and its evolution Coming soon ... 30-day Solo Podcast Challenge to improve hosting skills Big Podcast AMP (Audio Monetization Program) The $99 Miracle Reduction in costs for quality podcasting equipment Example of Shure SM 57 and SM 58 microphones Cost comparison of recording equipment over the years What's your "$99 miracle" story? Exclusive Podcast Deals Historical example of exclusive deals in media ... MTV and Friday Night Videos Potential pitfalls and benefits of exclusive deals David's personal experience with CBS offer Joe Rogan's Spotify exclusive deal and its evolution 70,000,000 Listeners Can't Be Wrong Marketing vs. product quality The importance of editing and making content look effortless Example of Michael Jackson’s “Thriller” and the extensive effort put into the final product Reference to an NPR-style narrative piece David is working on Free Productivity App: Twos Features and benefits Collaboration capabilities Comparisons to other productivity apps like Things and Marvin Free Sound Effects: Audio Website for high-quality, free sound effects Encouragement to utilize sound effects to enhance podcast production A Light-hearted Joke Instagram model and soldier on Call of Duty joke Analogy about the importance of real-world experience and engagement with the audience Episode Timestamps 03:21 Success in podcasting: patience, persistence, daily effort 06:44 Radio career shifted from promotion to hosting 11:51 Audacity helps remove tape hiss 15:08 Exclusive deals risk isolating broad audiences 19:15 Podcast creation: Editing is the real work 23:05 Instagram model vs Call of Duty soldier 25:59 Grow your podcast audience and monetize effectively 27:20 Grateful The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 196 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

27 min
27 AUG

Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195)

Unlock powerful podcasting tips, from mastering interviews to creating online radio stations, and learn how to amplify your message in this episode of Build a Big Podcast! Topics covered in this episode: Phil Donahue and Oprah Winfrey Phil Donahue's Impact on Daytime Talk Shows Oprah Winfrey's Acknowledgment of Donahue Encouragement to Engage Listeners Reference to Phil Donahue and David Letterman Interview Own Your Niche Concept of Niche Ownership in Podcasting Examples of Podcasters Adopting Words on Wordnik Benefits of Word Adoptions for Engagement and SEO Larry King's Interview Preparation Claim: Larry King Never Prepared for Interviews Discussion on Authenticity vs. Preparation Comparison with other Professionals (e.g., Guitarist Yngwie Malmsteen) Advice on Traditional and Non-Traditional Preparation Apple Podcasts Web Edition Benefits for Non-Apple Device Users Increased Accessibility for Listeners Creating an Online Radio Station Introduction to Radioize Benefits of Online Radio Stations for Podcasters Different Use Cases: Music, Fitness, Comedy The Gang Run Printing Method Explanation of Gang Run Concept Advantages in Cost and Time Efficiency Advice on Scheduling Multiple Podcast Episodes for Recording Top 50 Podcasts in the United States Trends in Top Podcasts Advice Against Chasing Charts Emphasis on Authentic Content Creation Episode Timestamps 04:47 Engaging with your audience create impactful podcasts 09:11 The importance of authenticity in podcasting interviews 10:23 Preparation is key ... 15:33 Using podcast programming to drive traffic 16:17 Increase live interaction for your podcast by using this tool 20:01 New podcast content, including entertainment and talk 24:29 Gratitude for you The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 195 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

26 min
18 AUG

The House of Podcast (Big Podcast Insider Issue 194)

Learn unique strategies for growing, monetizing, and marketing your podcast, plus hear about the power of empathy and a fun (but awkward) Thanksgiving podcast story in this episode of Build a Big Podcast! Topics covered in this episode: Marketing for Podcasters Podcast Monetization Strategies Audience Engagement Techniques Podcasting Equipment and Tools Empathy in Podcasting Importance of Originality Helping New Podcasters Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 04:05 Established podcasters are willing to help newcomers 08:09 Subscribe for more ... 11:40 Tips for better podcasting 15:29 A recording mishaps that lead to awkward holiday situation 17:27 Inspired by the adult industry ... 21:40 Live events to build audience, generate income, connect 25:24 Music licensing for your podcast is important ... protect yourself! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 194 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

26 min
12 AUG

The Mental Health Episode (Big Podcast Insider Issue 193)

Discover essential tips for balancing podcasting and self-care, enhancing audio quality, and leveraging the power of life experiences in this episode of Build a Big Podcast! Topics covered in this episode: Dangers of sensational content Importance of self-care balance Validation of podcast content Mental health of podcast hosts Audio quality recommendations The cost of quality podcasting equipment Impact of life experiences Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 00:00 Grow your podcast, make money 03:25 Podcast growth, profitability, and impact explained succinctly 11:33 Podcast AMP: Grow, promote, and monetize your podcast 14:57 Don't write memoir too soon, share experiences 18:27 Validation before podcasting, audience size doesn't matter 22:28 Serious burnout and hitting a wall 24:48 Busyness amplifies distractions; seek sustainable engagement 26:39 "Jokes reflect truth, mental health advice included." The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 193 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

30 min

See All (90)

Creator

Big Podcast
Years Active

2017 - 2024
Episodes

90
Rating

Clean
Show Website

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Episodes

Does Your Podcast Have an Enemy? (Insider 199)

How to Name Your Podcast (Insider 198)

8-Step Podcast Interview Plan (Insider 197)

Audacity and Blue Yeti Revealed

The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)

Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195)

The House of Podcast (Big Podcast Insider Issue 194)

The Mental Health Episode (Big Podcast Insider Issue 193)

About

Information

You Might Also Like