008 - Obsessed With The Customer with Monarch Roofing

The GAF Contractor's Corner Podcast returns with Episode 008! As always, our host Don Kilcoyne speaks with contractors and roofing professionals about the factors that are driving their bussiness. Join the conversation by posting in the comments section on the GAF ProBlog or on social media, subscribe to the show wherever it is you get your podcasts, and email your questions and feedback to us at ContractorsCorner@gaf.com.

This time we're sitting down with Martin Pettigrew, founder and CEO of Monarch Roofing (and Monarch Solar), as well as Monarch's Marketing Director Stephanie Bohardt. Monarch serves residential and commercial customers throughout the Carolinas. A GAF Master Elite Contractor and a Two Star President's Club Award Recipient, Martin is absolutely obsessed with customer acquisition. And it shows!

We asked Martin and Stephanie exactly how they consistently maintain their best-in-class status, and we got some feedback on a new GAF product they have been using. Monarch has installed a lot of our new Timberline HDZ shingles - Accuracy Made Easy! - in the past few months, and we were eager to hear what they thought. Spoiler alert: they like them!

Topics discussed: 00:00 - Intro 05:17 - Relationships and philanthropy 08:32 - Obsessed with the customer 12:32 - Leadership summits 16:24 - Sales processes 20:54 - Branding 26:06 - The value of GAF 28:59 - Timberline HDZ: Accuracy Made Easy 31:50 - Community engagement 37:16 - One piece of advice

Learn more about what we discussed in this episode:

Timberline HDZ

Connect with us:

GAF on Twitter @gafroofing, Facebook, and on the Web.

Monarch Roofing on Facebook, Instagram, and the Web.

Email GAF Contractor's Corner at ContractorsCorner@gaf.com.